sharper, brighter, clearer: display innovations from philips monitors at ifa 2015

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Sharper, Brighter, Clearer: Display Innovations from Philips Monitors at IFA 2015 first curved Philips display from ultrafine 5K resolution to dazzling Quantum Dot Color monitors innovations that engage fully with how people live and work Dubai, UAE, August 27, 2015 - MMD, the leading technology company and brand license partner for Philips Monitors, is raising the stakes in display performance and clarity at IFA 2015. Visitors who want a one-stop encounter with display innovations for professional and leisure applications should make the Philips stand in Hall 22 a highlight on their tour of the event. IFA 2015 takes place from 4 to 9 September in Berlin. One standout highlight is the new curved monitor, a Philips display first. This 34-inch display wraps around the user’s line of vision to create a truly immersive, focused experience. By placing the user at the center of the action, it creates more personal space and provides total focus on the task in hand. The edge-to-edge glass and ultra-narrow border enhance this seamless appearance and maximize the viewing area. Visuals are razor-sharp, thanks to CrystalClear, UltraWide Quad HD resolution (3440 x 1440), AH-IPS LCD technology and a wide viewing angle to bring graphics and images to life. Sound quality is equally amazing. Through accurate placement of audio cues, the display’s DTS Sound technology elevates the playback quality of music,

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First curved Philips display, from ultrafine 5K resolution to dazzling Quantum Dot Color monitors, and the innovations that engage fully with how people live and work

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Page 1: Sharper, Brighter, Clearer: Display Innovations from  Philips Monitors at IFA 2015

Sharper, Brighter, Clearer: Display Innovations from Philips Monitors at IFA 2015

first curved Philips display

from ultrafine 5K resolution to dazzling Quantum Dot Color monitors

innovations that engage fully with how people live and work

Dubai, UAE, August 27, 2015 - MMD, the leading technology company and brand license partner for Philips Monitors, is raising the stakes in display performance and clarity at IFA 2015. Visitors who want a one-stop encounter with display innovations for professional and leisure applications should make the Philips stand in Hall 22 a highlight on their tour of the event. IFA 2015 takes place from 4 to 9 September in Berlin.

One standout highlight is the new curved monitor, a Philips display first. This 34-inch display wraps around the user’s line of vision to create a truly immersive, focused experience. By placing the user at the center of the action, it creates more personal space and provides total focus on the task in hand. The edge-to-edge glass and ultra-narrow border enhance this seamless appearance and maximize the viewing area. Visuals are razor-sharp, thanks to CrystalClear, UltraWide Quad HD resolution (3440 x 1440), AH-IPS LCD technology and a wide viewing angle to bring graphics and images to life.

Sound quality is equally amazing. Through accurate placement of audio cues, the display’s DTS Sound technology elevates the playback quality of music, movies, streaming and games to new levels. Users enjoy an immersive virtual surround sound experience, complete with rich bass and dialog enhancement and maximized volume levels free of any clipping or distortion.

Page 2: Sharper, Brighter, Clearer: Display Innovations from  Philips Monitors at IFA 2015

Also on show is the new Philips 27-inch LCD Monitor with UltraClear 5K resolution. With 14.7 million pixels (5,120 x 2,880), the latest 5K resolution technology packs four times more content per screen inch than Quad HD resolution, for more dazzling visuals than ever. The new display is also equipped with PerfectKolor Technology, which ensures factory-calibrated 99% AdobeRGB color space and one billion colors. As well as brilliant color and resolution, the display is thoughtfully engineered to fit the way people work, with webcam, MultiView for dividing the display space into multiple partitions, built-in speakers for great sound, as well as a non-glare screen and Flicker-free technology for reduced eye fatigue.

Taking color intensity to the max, a new 27-inch IPS-ADS Adobe RGB display with Quantum Dot Color IQ™ is also premiered at IFA 2015. This transformative technology

Page 3: Sharper, Brighter, Clearer: Display Innovations from  Philips Monitors at IFA 2015

delivers over 50% more color than traditional LEDs. It is also more affordable, costing a fraction of most color-critical technologies, and more energy-efficient: Quantum Dot Color IQ uses 25% less energy than comparable technologies.

IFA 2015 marks the European debut appearance of the Ambiglow Plus Base. Ambiglow technology creates a halo of light on and around the base that syncs with the display image to create a more immersive viewing experience. The light is still available even when the display is off so users can adjust color and brightness to create a unique room ambience. It is also possible to set the timer to wake up or fall asleep with light of a chosen color.

MMD is also rolling out its innovative SoftBlue technology to a 24-inch display, which will be on show at IFA 2015. SoftBlue technology protects eyes and reduces eye fatigue by mitigating the impact of blue-light exposure. It does this by eliminating blue light emissions

Page 4: Sharper, Brighter, Clearer: Display Innovations from  Philips Monitors at IFA 2015

at potentially harmful wavelengths, but without sacrificing the fidelity and quality of the original color. Users therefore enjoy well-being for their eyes as well as professional-grade color fidelity.

MMD will be showcasing these Philips displays and innovations at the Philips stand in Hall 22. Visitors will have plenty of opportunity to test the monitors and experience the viewing quality for themselves.

More information on Philips LCD monitors: www.philips.com/lcdmonitors

About MMD MMD is a wholly owned company of TPV established in 2009 through a brand license agreement with Philips. MMD exclusively markets and sells Philips branded LCD displays worldwide. By combining the Philips brand promise with TPV’s manufacturing expertise in displays, MMD uses a fast and focused approach to bringing innovative products to market. MMD serves the Western European, Middle East and African markets from its headquarters in Amsterdam. The Eastern European and CIS markets are served by a local office in Prague. Through its network of local sales teams MMD works with all major IT distributors and resellers. The company’s design and development center is located in Taiwan. www.mmd-p.com

Company contact: Seden AyyıldızPhone: +31 20 5046952E-mail: [email protected]

Press contactVistar Communications Sanjeev KantTel.: + 971 4 420 [email protected]