SHARON’S WALK

Presented by: Elisa Scarsella & Ashley Vandiver

Breast Cancer Facts

Women in the U.S. have a 1 in 8 lifetime chance of developing invasive breast cancer

1 in 33 chance of breast cancer causing their death.

According to the American Cancer Society, approximately 40,000 women die from breast cancer annually

Fun107 Biography

Fairhaven, MA

Rhythmic Top 40 Station

Serves the New Bedford- Fall River Market

Known for live broadcasts at local businesses

Sharon’s Biography

Sharon returned to the FUN 107 morning show in 2001 after leaving for several years to work in television.

A native of New Bedford, Massachusetts, Sharon graduated with honors from Bridgewater State College with a degree in Speech Communication and a concentration in radio and television production.

Her broadcasting career began at WPEP-AM in Taunton. Sharon has worked in radio in Boston, Providence and Orlando.

Her television career includes working as a news anchor for ABC 6 in Providence, RI. While at ABC 6 Sharon also covered major news events in and around Southern New England.

Sharon has also anchored and produced, Southcoast Hospital’s “Your Health Matters.” A television series which aired throughout Bristol County Massachusetts.

In November of 2001 Sharon left the bright lights of television behind to reunite with JR. Together they hosted the most listened to FM morning radio show in southeastern, Massachusetts.

Sharon’s Biography

Was a Co-host of “JR & Sharon Morning Show”

Passed away in Sept. of complications from a heart attack

Mother passed away in 2002 from breast cancer

Sharon was planning a walk for breast cancer awareness.

Sharon’s Walk

Fun107 is teaming up with the American Cancer Society.

This is a walk for breast cancer awareness in the memory of

Sharon and her mother Elaine.

April 25th, 2010

Target Audience

Women aged 18-60

Current Breast Cancer Patients & Survivors

Affected Families

Fun107 Listeners

Timeline

November 2009: Start advertising on-air at WHFN and on the website about the walk in honor of Sharon Fogaren.

December 2009:. Bring advertisement brochures to various events the radio station attends. Start involving radio station interns and local volunteers to help in the distribution of information

January 2010: Start a fitness track on-line for people to follow to get in-shape for the walk. We will also begin leaving posters and brochures at businesses that Sharon once advertized for.

February 2010: Hold a fitness event at Fairhaven, New Bedford, Dartmouth, and Durfee High Schools with local gym trainers donating their time by leading the exercises. Have healthy snacks available from local retailers that advertise with Fun 107FM.

March 2010: Continue advertising on-air and on website. Continue bringing advertisement brochures to various events the radio station attends

April 2010: Walk takes place on the 25th

PR Tactics

Newspapers

Flyers

PSAs

Social Networks

Live Broadcasts

Fitness Events

Flyers

PSA

This is an example of a PSA that would run during the shows on Fun107.

This one is by Larry Soares whom worked closely with Sharon during the Morning Show.

Brochure

Budget

Flyers $200.00

Brochures $200.00

Radio Spots (done by FUN 107 personalities for free) $00.00

Newspaper Ads (Standard Times, Taunton Gazette, Herald

News) $1,000.00

Water for walkers & volunteers $400.00

T-shirts for walkers & volunteers (200) $2500.00

Est. $4,300.00

Contingency Crisis Plan

In the case of rain or extreme weather

New Bedford Regional Vocational High School

Fun107 Personnel will decide on location by midnight prior to the walk Announcements will be made on:

107.1FM and FUN107.com

Signs at Paul Walsh Field Directing walkers to go to the new location

Evaluation

Radio Ratings

At the End of Each Month

Walk Outcome

How Many People Actually Showed

Money Raised