sharmendra yadav & vijay kumar c.s.j.m. university kanpur
TRANSCRIPT
Submitted by :-
VIJAY KUMARSHARMENDRA YADAV INSTITUTE OF BUSINESS MANAGEMENTMBA(BUSINESS ECONOMICS)IVth SEMESTER
OPPORTUNITY ANALYSIS
Definition of entrepreneurship
Entrepreneurship=Entrepreneur+ Enterprise
Person ObjectProcess
Opportunity analysis
Opportunity is considered as a viable busiseness idea which the entrepreneur selects from several ideas suited to his own capabilities and subsequently he takes it up as a good investment proposition.
Opportunity analysis involves
Opportunity Identification
Opportunity Organization Matching
Opportunity Evaluation
Opportunity Identification
Scanning of business environment
Opportunity Identification
• Shortlisting of opportunities
Strength Weakness
Opportunity Threats
Opportunity Identification
Finalization of opportunity or Product
Total investment
Return on investment
Return on equity
Likely volume of sales
Profits and profitability
Opportunity-Organization Matching
Determines whether an identified opportunity is
consistent with an organization’s
business, mission, and competencies
SWOT Analysis often employed
Financially attractive opportunities are
sometimes rejected at this stage due to lack of
match.
Opportunity Evaluation
Has both qualitative & quantitative phases
Qualitative
Evaluates the likelihood of capitalizing on a market niche
Quantitative
Yields estimates of market sales potential and company
sales forecasts
Entrepreneurial Opportunities
Opportunities come from many sourcesStart a enterpriseCurrent or past work experiences
Hobbies that grow into businesses or lead to inventions
Suggestions by friends or family
Chance events
Change
Entrepreneurial Opportunities
Opportunities come from many sources
Established enterprise
Needs of existing customers
Suggestions by suppliers
Technological developments that lead to new advances
Change
Entrepreneurial Opportunities
Discovery phases:-
Period when you first become aware of a new business concept
May be spontaneous and unexpected
May occur as the result of deliberate search for
New venture projects
Creative solutions to business problems
Opportunity Recognition Process
Opportunity evaluation phase
Evaluating an opportunity (Can it be developed into a full-fledged new venture?)
Talk to potential target customers
Discuss it with production or logistics managers
Conduct feasibility analysis
Market potential
Product concept testing
Focus groups
Trial runs with end users
Characteristics of Good Opportunities
Attractive
Achievable Durable
Value creating
Good Business Opportunity
Before launching opportunity as a business Consider the resources available to undertake it
Consider the characteristics of the entrepreneur
pursuing it
What is Market Segmentation ?
The breaking down or building up of
potential buyers into groups called
Market Segments
Benefits of Market Segmentation
1. Identifies opportunities for new product development
2. Helps design marketing programs most effective for
reaching homogenous groups of buyers
3. Improves allocation of marketing resources
Market Segmentation Variables
Market
Segmentation
Variables
Benefits Sought
BehavioralSocioeconomic
Psychographic
Each Market Segment should be…
Measurable
Differentiable Substantial
Accessible
Example of Tata motor
• Tata Motors today is India’s largest automobile company, being the market leader in commercial vehicles and among the top three in passenger vehicles. Tata Motors is also the world’s fourth largest truck manufacturer and the second largest bus manufacturer. Our operations are now spread across the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic British brands. Tata vehicles are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America.
Tata motors vehicles
There are two types of vehicles
Passenger vehicles:-
A vehicle carrying many passengers; used for public transport, like Buses, Cars etc.
Commercial vehicles:-
A vehicle used for carrying goods or fare-paying passengers, like Trucks, mini trucks, taxicabs, trailers etc.
Tata indigo-Manza
References
Books:-
Dr. Nafees A. Khan- Fundamental of Entrepreneurship.
Sangram Keshari Mohanty- Entrepreneurship development
Web sites:-
Google.com
Tata motor Web site
Slideshare.com
Thanks For
Coordination