sharing our planning and commitments for the coming year
DESCRIPTION
SHARING OUR PLANNING AND COMMITMENTS FOR THE COMING YEAR. WE WILL BE. A TOP 5 HEALTH AND FITNESS BRAND WITHIN REACH OF All. HOW WILL WE KNOW?. 1.)WE WILL APPEAR ON “ TOP 100 GLOBAL BRANDS ” SURVEY - PowerPoint PPT PresentationTRANSCRIPT
SHARING OUR PLANNING AND COMMITMENTSFOR THE COMING YEAR
WE WILL BE
A TOP 5 HEALTH AND FITNESS BRAND WITHIN REACH OF AllHOW WILL WE KNOW?1.) WE WILL APPEAR ON “TOP 100 GLOBAL BRANDS” SURVEY2.) WE WILL BE ABLE TO COUNT MORE THAN 25M DIRECT CUSTOMERS EVERY WEEK USING LES MILLS TO EXERCISE3.) CORE GLOBAL BUSINESS REVENUE WILL GROW FROM USD70M TO MORE THAN USD500M; DELIVERING STRONG PROFITABILITY
OTHER INITIATIVES ADD HUGE ADDITIONAL POTENTIAL4.) WE WILL BE IN EVERY MARKET IN THE WORLD
THE BUSINESS MODEL
LES MILLS HEAD QUARTERS IN NEW ZEALAND
AGENTS INDUSTRY LEADERS IN THEIR MARKET
HQ
THE PATH
THE LES MILLS GROUP Les Mills International
Les Mills Merchandise Les Mills Media Les Mills Baltic
Les Mills Clothing (JV)
Les Mills West Coast
Staff x 2Revenue x 3 since Opio
THE BOARD OF DIRECTORS
Brian Kreft (Chairman)Nigel Champion Phillip Mills Steve Renata Bill RobertsonJill Tattersall
AND SUBSIDARIES
Les Mills International
Les Mills MerchandiseIan Ormiston
Les Mills MediaMalcolm Black
Les Mills BalticJesper Magnusson
Les Mills West CoastAndrew Griffiths
FIRST, STRENGTHEN THE CORE
1. Strengthen key relationships2. Take leadership role3. Maintain and strengthen group fitness4. At least one new product in pipeline5. Establish BODYVIVE™6. Manage music opportunity7. Provide world class marketing support
FIRST,STRENGTHEN THE CORE
7. Advance Les Mills brand with consumers8. Provide world class marketing support 9. Strengthen GFM offer10. Protect intellectual property11. Improve reporting and contract compliance12. Improve HR and finance practice
AND CAPTURE MORE VALUE
1. Achieve targeted growth in USA market2. Achieve targeted growth in LMWC3. Continued growth and profitability in LMB4. Increase investment and growth in Italy5. Help drive growth and return in remaining markets
6. Effective representation in India and Greece, strategy for Eastern Europe
THEN, LEVERAGE FROM STRENGTHS
1. Establish clothing business2. Maximise existing equipment alliances3. Develop further equipment alliances4. Grow music business
AND GROW CONSUMER AWARENESS
1. Plan for GF programmes for personal use2. Establish an on-line virtual community3. Develop principles of partnering4. Formulate consumer PR strategy and work with
agents market by market
A STRONGER BUSINESSRoyalty revenues up 21% p.a. accumulative Major investment in LMWC, start new clothing businessConsistent investment in product (15% of sales) and marketing (12% of sales) Profitability improving – EBIT 15%A stronger more sustainable business Together, well on way to 15K/4P/10M by 2010 ---- and being a top 5 health and fitness brand by 2015
SPOTLIGHT ON KEY INITIATIVES
POS or in-club merchandising
IP protection
Reporting
Partnering principles
Clothing
Online strategy