MAKING YOUR CASE: SHARING OUR DREAMS FOR A BETTER WORLD AND BRINGING DONORS ALONG ON THE JOURNEY!

OBJECTIVES Understand impact (the big picture)

Answer the BIG Question (so that you can…)

Make a compelling case Learn an way to easily share your case

CONVERSATION LEADS TO RELATIONSHIPS1. Pair up with someone you don’t know from another

organization.2. Think back over the time you’ve been involved with

the organization you represent today. 3. Share a time when you really felt that

your organization was making a difference.

4. Tell the story to your partner. Take notes on the key words or phrases

you hear from your partner. Listen for juicy details, things that made you feel something.

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What is intended impact?

IMPACT

“The fundamental, lasting, meaningful change occurring in people, organizations, communities, or systems that your organization wants to create.” chartingimpact.org

GREAT IMPACT STATEMENTS HAVE YOUR VISION IN MIND

Destination postcard: where are we going?

Bring your donors along! What will it look like when we arrive?

“It is better to understand how to build relationships with donors …and important to know how they feel when they give.”Penelope Burk, Donor-Centered Fundraising

HopesAspirations

Dreams

Fundraising = Relationship building!

Organization

alOur purpose

ProgrammaticWhat we do

Deciding on approaches and programs related to mission in order to meet the needs of the

target audience in the most effective way.

OperationalHow we do it

Administer and oversee systems, policies, and personnel in areas such as finance, human

resources, communications, and IT

*

Source: Nonprofit Strategy Revolution, David LaPiana

Need

“Humans are not plain rational beings. We seek experiences that spark our imaginations and kindle our spirit and create hope. Stories are our pathway in. People want faith in your goals, your success.”

70%

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WOW!HOW?NOW...

Where are we going?Why?What will it be like when we get there….?

Twitter: @Capacity4Good www.capacity4good.com©Capacity4Good Consulting, LLC