shared assortment sku’s · new website - development 6 goals: – develop a state-of-the-art,...
TRANSCRIPT
eCommerce
John Engroff – SVP Ecommerce
Karen Cardin – VP Ecommerce Operations
Linda Mihalick – VP Ecommerce Marketing
eCommerce
• New online store launched September 29 – Key strategic priority for the Exchange
• Continuing to increase product selection available – Online and in brick & mortar stores – SKU parity report – CSI score
• Optimize Supply Chain – SEKO Worldwide
• Success – Increased shopping satisfaction for our eCommerce customers – Improved efficiency of inventory online and in stores
2
Shared Assortment SKU’s
3
VendorNet Dropship Solution
4
Specialty Stores Business Model Mirror all or part of supplier’s online store
Vendor site within our site
Vendor establishes pricing
Ability to refine assortment as it is vendor’s own site
Preferred Business Model
Buy through Exchange Online Shopping Cart
Customer checks out only once
Orders sent to vendor for fulfillment (drop ship)
Orders are tax free
5
New Website - Development
6
Goals: – Develop a state-of-the-art, industry best
practice eCommerce website that positions the Exchange to be the best online retailer serving:
• Active Military
• Reserve
• Guard
• Retirees
• Associates
• Family & Spouses
– Ensure website emphasizes our company “Voice” including the following benefits:
• No Tax
• Discounted Savings over Other Retailers
• Worldwide Shipping
• Military Star Credit Benefits
• Earnings for FMWRC
– Emphasize Exchange “By The Numbers”
New Website – Creative - Navigation
7
Navigation - Mega-Menu
New Website – Mobile
8
Mobile
New Website – Core Tracks
9
Channels - Merchandising Filtering
New Website – Core Tracks
10
Product Detail Page Quick View / Auto-Re-order
New Website – Core Tracks
11
Checkout Store Locator
New Website – Core Tracks
12
Individual Store Page Movie Theater
New Website - Timeline
13
Target Soft Launch Date – September 29, 2014
Launch Campaign – October 2014 – Support
• Daily email campaign
– Vendor supported product deals
– Vendor supported contests
• Print – tabs, store signage
• Social media
• TV
• Press Release
– Email full CCD list
Questions?