share the customer love: how social curation drives engagement and sales
TRANSCRIPT
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Customer Love Turns Shoppers Into Buyers June 25, 2014
Host: Jason Ford
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Jason Ford
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Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 8 8
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2009
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Twitter Flickr YouTube
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Brand Website
Social Networks
Instead of sending traffic off to the
social networks…
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Brand Website
Social Networks
Brand Website
Social Content
Instead of sending traffic off to the
social networks…
…brands should pull in social content and
retain visitors.
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Many brands are jumping on the social media bandwagon, without giving proper thought about the impacts to their marketing effort...Marketers spend millions of dollars to get people to visit their corporate website, so why would they be so quick to send them away? – Jeremiah Owyang, Altimiter
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Evolution of the Marketplace
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The advent of the Industrial Age did more than just enable industry to produce products much more efficiently. Management’s approach to production and its workers was quickly echoed in its approach to the market and its customers.... If products and workers were interchangeable, then interchangeable consumers began to look pretty good too. – The Cluetrain Manifesto
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2004
25 EPS\Other\Bazaarvoice - 601701849Confidential and Proprietary. © 2011 Bazaarvoice, Inc.
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50 Million Tweets per day
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350 Million Daily interactions
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60 Million Photos shared daily
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Publ
ishi
ng
Broadcast Social 1.0 Hyper-social
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Publ
ishi
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Broadcast Social 1.0 Hyper-Social
Rev
iew
s
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Social posts complement reviews “ Emotive Spontaneous Unsolicited Bite-sized
Empirical Rational Solicited Detailed
Reviews Social
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Social posts are reviews “
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Bazaarvoice Curations
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1. Collection
Display on your sites and across the Bazaarvoice Network*
3. Display
Gather content from any source
2. Curation Human moderation & curation
Powerful automated filtering
How it Works:
*As retailers become available
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Social Post Enhancement
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Social Post Enhancement
Appropriate Content
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Social Post Enhancement
Appropriate Content
User Permission
#approved
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Social Post Enhancement
Appropriate Content
Product Tagging Yeti Tundra (SKU: 104724)
User Permission
#approved
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Curations Gallery
Campaigns Splash pages Category pages
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Curations on the Product Page
Social photos on product pages
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Visual UGC in Purchase Path
25-40% Engagement
3-6% Lift in Conversion (on top of Ratings & Reviews)
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Let’s make shopping social again.
