share of ear audio listening

Share of Ear:Americans’ Share of Time Spent

Listening to Audio SourcesQ4 2015

About EdisonEdison Research conducts a quarterly study to track consumer time spent of audio sources. Each quarter, 2,000 respondents keep a 24-hour diary to record audio usage.

“Share of Ear” is the authoritative and definitive view of how Americans consume audio content. Edison reports share of audio time spent and percentage of Americans who use each content source.

Edison is a leading provider of radio research, with more than 20 years experience. They also conduct exit polling for all national elections for America’s television networks.

AM/FM radio is the centerpiece of audio

Source: Edison Research, “Share of Ear,” Q4 2015. Persons 18+.

Share of audio time spent

AM/FM radio is centerpiece of audioShare of audio time spent persons 18+


AM/FM radio leads in daily time spent


Average daily minutes listened among persons 18+

Background music at home: majority of streaming listening occurs at home

Two-thirds of AM/FM listening is out of home, where consumer purchases occur

Source: AM/FM location of listening: Nielsen RADAR 127, December 2015;All Radio Stations’ Persons 12+, AQH M-SU 6AM-MID;Streaming Location: Edison Research, “Share of Ear,” Q4 2015, 18+.

AM/FM radio reaches three-quarters of all Americans daily


% of persons 18+ who listen daily


AM/FM has mass reach;advertising on AM/FM reaches most of

Pandora’s audience




Spotify’s audience




SiriusXM’s audience


• AM/FM Radio is the “Centerpiece of Audio” with over 50% of time spent.

• AM/FM has a 8:1 time spent advantage over Pandora• Majority of streaming listening occurs at home.

Two-thirds of AM/FM listening is out of home.• AM/FM Radio has mass reach: three-quarters of

Americans reached daily.• Of those that listen to Pandora, 73% also listen to

AM/FM, 60% of Spotify’s audience also listens to AM/FM.

Summary: Edison ‘Share of Ear’ Findings

Source: Edison Research, “Share of Ear,” Q4 2015.

Thank You

For more: westwoodone.com/blog

Appendix

Source: Edison Research, “Share of Ear,” Q4 2015. Persons 25-54.

AM/FM radio is the centerpiece of audio among persons 25-54Share of audio time spent

Source: Edison Research, “Share of Ear,” Q4 2015, at home. Persons 25-54.

AM/FM radio is the centerpiece of audio among persons 25-54 at homeShare of audio time spent at home

AM/FM radio is the king of all audio among persons 25-54 in the carShare of audio time spent in a car or truck

Source: Edison Research, “Share of Ear,” Q4 2015, in car. Persons 25-54.

According to Edison Research’s“Share of Ear,” Americans spend

twice as much time with AM/FM radio overnight than they do with SiriusXM

6AM-10AM.

Source: Edison Research, “Share of Ear,” Q4 2015.

During overnights, AM/FM remains the king of the road

Share of audio time spent in-car total day versus 12AM-6AM

Source: Edison Research, “Share of Ear,” Q4 2015. Share of all audio listening in vehicle.

During overnights, AM/FM is the king of the road

Share of audio time spent in-car from 12AM-6AM

Source: Edison Research, “Share of Ear,” Q4 2015. Share of all audio listening in vehicle, midnight-6AM.

Source: Edison Research, “Share of Ear,” Q4 2015. Share of all audio listening in vehicle, midnight-6AM.

During overnights, AM/FM is the king of the road

Share of audio time spent in-car from 12AM-6AM

AM/FM radio is the centerpiece of audio among women 18-34Share of audio time spent

Source: Edison Research, “Share of Ear,” Q4 2015. Women 18-34.

AM/FM radio reaches three-quarters of women 18-34 daily


% of women 18-34 who listen daily

AM/FM radio is the centerpiece of audio among men 18-34Share of audio time spent

Source: Edison Research, “Share of Ear,” Q4 2015. Men 18-34.

AM/FM radio reaches nearly two-thirds ofmen 18-34 daily


% of men 18-34 who listen daily

AM/FM radio reaches nearly three-quarters of men 18-49 daily



AM/FM radio reaches three-quarters ofmen 25-54 daily



AM/FM radio is the centerpiece of audio among women 50+Share of audio time spent

Source: Edison Research, “Share of Ear,” Q4 2015. Women 50+.

share of ear audio listening

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