share conference social business and sharepoint
TRANSCRIPT
"What's in it for me?" User Adoption & Employee Engagement Strategies for Enterprise Social
Computing Projects(Making SharePoint Sexy)
Prepared for:
SHARE Conference
April 2013
Jeff Willinger & Patrick Coglianese
@jwillie
About Jeff
Director of Social Computing at Rightpoint.Rightpoint is a Gold Certified and Managed Microsoft Partner with a specialization in SharePoint 2010, 2013, Collaboration, Social Computing, Networking yammer & mobile.Regular speaker and evangelist on the value of Social Networking, Social Media and Social ComputingTwitter, Facebook and LinkedIn Expert.I am buying YOU a beer or cocktail TODAY(and giving away Socialized! books!) Follow @jwillie and Tweet this: “ Listening to @jwillie rant and rave about SharePoint, social computing and employee engagement #share4biz ”
Apr 2013 Drive Employee Engagement
LIKE Jeff
Director of Social Computing at Rightpoint.Rightpoint is a Gold Certified and Managed Microsoft Partner with a specialization in MOSS 2007, Collaboration & Social Networking.Regular speaker and evangelist on the value of Social Networking, Social Media and Social ComputingTwitter, Facebook and LinkedIn Expert.I am buying YOU lunch TODAY! Tweet this: “ Listening to @jwillie rant and rave about SharePoint, social computing and employee engagement #aliee ”
Apr 2013 Drive Employee Engagement
Employee Engagement starts when you are young
Apr 2013 Drive Employee Engagement
Session Objectives
Overview: • Discuss why many enterprise social computing projects
miss the mark due to lack of employee engagement and low end-user adoption. Show what is in the social
sphere and what you can do outside your 4 walls.
Key take-away: • Provide a framework that drives employee
engagement & end-user adoption enabling organizations to realize the full benefit of their enterprise social computing return on investment.
Apr 2013 Drive Employee Engagement
Definition
Social Intranet (sō’shəl) • (ĭn’trə-nĕt’) An intranet that utilizes social technologies to enhance the every day activities and transactions necessary for employees to learn, plan and do their jobs thereby making them more engaged and productive. Increases employee engagement and user adoption if deployed properly(possibly SharePoint 2010).
Apr 2013 Drive Employee Engagement
Intranet Employee EngagementTop 5 Best Practices
Create an Engaging User Experience
Provide Rich Media (Photos/Videos)
EmployeeRecognition
Incorporate Rich Media
Deliver Targeted Content &Enable Personalization
Integrate Social Computing
Apr 2013 Employee Engagement and Intranets
Myths
Some of the Employee Engagement Myths
• Size matters• I’m too busy• It won’t pay off• The business won’t care• Should “corporate” or marketing own this?
Apr 2013 Drive Employee Engagement
Truths Part 1
Your old, standard intranet is one-way communication. A social intranet is two-way communication.
Apr 2013 Drive Employee Engagement
Truths Part 2
Key Learning’s for building engagement:
• Be clear on where you are different and that it’s the right fit. You must be believable and relevant.
• Start somewhere and keep the message simple.• Make it “personal” to create emotional engagement with
the brand.• Provide “new News” to enhance your recruiting and
retention efforts.• It starts with external activities. Awards are noticed by
the Team, Executives, Employees, Suppliers and Community.Apr
2013 Drive Employee Engagement
Driving Employee Engagement
Portal & Collaboration Pitfalls & Best Practices
Apr 2013
1. Don’t bite off more than you can chew.• Do: Think big, but start small.
2. Don’t overcomplicate the user interface.• Do: Keep it simple (KISS).
3. Don’t assume user adoption will happen.• Do: “If you build it, they will come” doesn’t necessarily
work. Ensure (1) business goals, (2) end-user goals and (3) technology goals in completely in sync.
Driving Employee Engagement
Portal & Collaboration Pitfalls & Best Practices
Apr 2013
4. Don’t underestimate the importance of governance and alignment with your culture.• Do: Put a proper governance plan in place day 1 and align
your solution with your culture.5. Don’t “customize” when you can “configure”.
• Do: Leverage out-of-the-box features whenever possible.6. Don’t underestimate the breadth of SharePoint’s capabilities.
• Do: Educate yourself on what is possible with the platform
Introduction to RightpointApr 2013
Quick Survey
Apr 2013 Drive Employee Engagement
Quick Survey
Apr 2013 Drive Employee Engagement
Our Experience
Apr 2013 Drive Employee Engagement
ExcitedAdopters
(33%)
On the Fence(33%)
Not Going to Adopt
(33%)
Our Goal
Apr 2013 Drive Employee Engagement
Not Going to Adopt
(33%)Critical Mass:
ExcitedAdopters
(66%)
Why Do Some Enterprise Social Computing Projects
Miss The Mark?
Top 3 Reasons Why Some Enterprise Social Computing Projects Miss The Mark
1. Stakeholders don’t start with “Why?”.
2. End-users don’t fully understand “What’s in it for me?”
3. The user experience is not as “engaging” and “intuitive” as mainstream social media tools.
Apr 2013 Drive Employee Engagement
A Recipe for Failure
Typical enterprise social computing project:
Apr 2013 Drive Employee Engagement
Requirements Definition
Design & Configuration Testing Pilot Launch Training &
Deployment
About Patrick
Runner, dog-lover, and current donut eating champion at New Balance…
Oversees various digital applications and projects.
Previous experience in CRM, B2B, & SFA.
Current architect for intranet & business workflows.
Also involved in ecommerce application.Apr
2013 Drive Employee Engagement
The Journey at New Balance | NBLink
First launched around 2005; built on FatWire CMSConsensus to rebuild in 2009, but with what technology?
• Selected SharePoint (2007) as Enterprise collaboration / CMS platform • SharePoint was fit for several initiatives• Committed on path of building rich interactive applications as part of this process
For “social” features, did build vs. buy assessment with tools such as Newsgator.
Built custom site using Silverlight and SharePoint; launched in 2010Moved to more out of the box approach with 2010 migrationCurrently looking at next iteration
unEngaged
Apr 2013 Drive Employee Engagement
unEngaged part 1
Apr 2013 Drive Employee Engagement
NBLink (2007 + Silverlight)
NBLink (2007 + Silverlight)
NBLink (2010)
What worked / Didn’t work | NBLink
Some support challenges with custom site in 2007.Underestimated importance of “look and feel” with move to 2010. But out of the box approach has been maintenance-free.Consistently hear that “it’s hard to find things”; intranet I/A is a challenge, no right answer.Have not seen significant use of engagement features. Need more engaging content and more incentive to engage.SharePoint platform overall has been extremely stable. CMS features are good.Justification to invest in intranet is always a challenge. Need executive support; also need to be realistic with overall company priorities.
The Journey at New Balance | iNB
Major R&D initiative going back to 2008Goal was collaboration and interaction within the global R&D team in the
context of the design process• Content repository• Project management tool• Ideation• Fun, social, place to hang out
Implemented as custom Silverlight application, using SharePoint (2010) wherever possible
Apr 2013 Drive Employee Engagement
Apr 2013 Drive Employee Engagement
Apr 2013 Drive Employee Engagement
Apr 2013 Drive Employee Engagement
What worked / Didn’t work | iNB
Partnership between Business and IT on feature set and complexity• Some bells and whistles increase support challenges; need to
compromise on scope A lot of browser and Mac issues with SilverlightA ton of engagement with Idea Palace; but fizzled when ideas went nowhere• Currently thinking about how to make Idea Palace an Enterprise toolFor a project-based application, important that all aspects and members of project are in the applicationFor both projects, finding a good long-term partner was a win!
thank you. stay connected: Jeff Willinger 312.622.2300 www.linkedin.com/jeffwillinger www.facebook.com/jeffwillinger www.twitter.com/jwillie www.gplus.com/jeff [email protected] Patrick Coglianese [email protected]
Apr 2013 Drive Employee Engagement