SHARE A COKEWITH THE AVENGERS!ON KENYA'S NEW KISS

Share A Coke

‘Share a Coke’ is a phenomenal campaign that saw Coca Cola print the names of its consumers on the iconic Coke bottle.

The insight behind the campaign is to encourage people to reconnect again or start up a conversation with a friend or mate.

By encouraging consumers to swap personalised Coke bottles, the brand added value by creating a moment of happiness between friends.

The Avengers: Age of Ultron

Marvel Studios presents “Avengers: Age of Ultron,” the epic follow-up to the biggest Super Hero movie of all time. When Tony Stark tries to jumpstart a dormant peacekeeping program, things go awry and Earth’s Mightiest Heroes, including Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye, are put to the ultimate test as the fate of the planet hangs in the balance. As the villainous Ultron emerges, it is up to the Avengers to stop him from enacting his terrible plans, and soon uneasy alliances and unexpected action pave the way for an epic and unique global adventure.

The global release date is May 1st 2015.

Synopsis Cont...It stars Robert Downey Jr., who returns as Iron Man, along with Chris Evans as Captain America, Chris Hemsworth as Thor and Mark Ruffalo as The Hulk. Together with Scarlett Johansson as Black Widow and Jeremy Renner as Hawkeye, and with the additional support of Samuel L. Jackson as Nick Fury and Cobie Smulders as Agent Maria Hill, the team must reassemble to defeat James Spader as Ultron, a terrifying technological villain hell-bent on human extinction. Along the way, they confront two mysterious and powerful newcomers, Wanda Maximoff, played by Elizabeth Olsen, and Pietro Maximoff, played by Aaron Taylor-Johnson, and meet an old friend in a new form when Paul Bettany becomes Vision. Written and directed by Joss Whedon and produced by Kevin Feige, Marvel’s “Avengers: Age of Ultron” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963. Get set for an action-packed thrill ride when The Avengers return in Marvel’s “Avengers: Age of Ultron” on May 1, 2015.

Idea The Avengers is a league of distinct superheroes who

individually already have their own series. The joint fanbase is therefore massive!

Forget the usual figurines and merchandise. We'll give this hardcore fanbase something they'd die to get – the opportunity to share a coke with their favourite Avenger! This means creating a personalized Coke can for each individual Avenger.

Conveniently enough, we have six Avengers. This is perfect for the Coke six pack.

However, it's a lot more fun to have die-hard fans try to collect all six personalized cans on their own to complete their collection of a LIMITED EDITION.

On-Air Execution

This will be activated on The Morning Kiss for two weeks. Shaffie and Kalekye will talk about the franchise and then engage die-hard fans with trivia on the franchise. If you can answer any of Ultron's (Shaffie) questions correctly, you get to walk away with a personalized Coke can of your favourite Avenger.

However, if you can get all six trivia questions correct, Ultron (Shaffie) will deem you worthy of receiving a complete six pack of the limited “Share A Coke with The Avengers” edition.

Online Execution

KISS FM also conveniently enough has six personalities – Shaffie, Kalekye, Adelle, Jeff, Lynda and Chipukeezy. However, for this we'll replace the villain, Shaffie, with Caroline.

Each presenter will play the part of a different Avenger.

Each of them will engage their fanbase in trivia relating to their particular character.

A random person with the correct answer will be awarded a personalized Coke can that matches that particular personality's Avenger.

If you want all six, then you really have to put your thumbs in to it.

On-Ground Execution

For a tripartite campaign, Coke will also premiere the movie.

The ideal location for this premiere would be Planet Media Cinema, Prestige Plaza, because of its accessibility and beautiful, spacious cinema foyer.

Coke will brand the entire cinema foyer and set up stands so that people who come to watch the movie can get themselves and their friends customized coke cans as well as the limited Share A Coke with The Avengers edition.

There'll also be fun games based around the various Avengers

Prizes

Daily Prize• A pair of tickets to the premiere• Personalized Share A Coke with The Avengers can

• Weekly Prize* • A complete six pack of the limited edition

Kenya’s New Kiss!

We represent an entire generation!