54 franchiseindia.com March 2018 55 franchiseindia.com March 2018

BRAND CONNECT YOUNGIN’ INTERNATIONAL

A second generation entrepreneur and group MD for Tater

Group, Shilpin Tater, along with his robust group, is already suc-cessfully running a real

estate and jewellery business. Passionate for giving back to the society, they decided to enter into K-12 educa-tion segment. Youngin’ International pre-school and child care is the re-sult behind this thought,

taking the business ini-tiative forward into the mainstream K-12 school brand.

Beyond AcademicsFirmly believing in India’s young force to be a global power,

SHAPING YOUNG INDIA WITH YOUNGIN’With the intent to build a premium K-12 education brand, Shilpin Tater (MD - Tater Group) and Francis Joseph (Co-founder, Youngin’ International) started this venture. Shilpin Tater and Francis Joseph share their thoughts in this report.

Shilpin Tater, Managing Director,

Tater Group

by Dr. Howard Gardner is the edifice upon which our 360-degree preschool and day care program is founded.” Shilpin claims that going beyond the confines of mere academics, the program is a potent package of holistic education that moulds character and steers every child to be the best she or he can be.

Breaking the MythAiming to create a niche education brand, they found it challenging given that preschool and day care was perceived as a high-priced sensitive market. “We broke the myth by setting up our first premium flagship preschool and day care in central Mumbai where parents not only

gave us an overwhelming response by trusting our brand but also paid us premium fees for our facilities and infrastructure,” shares Shilpin. This encouraged them to build the concept into a scalable business model and invite like-minded entrepreneurs to be part of their vision of shaping young Indians with Youngin’.

Learning from MistakesEntering late in the preschool and day care franchise segment has actually given the brand a lot of advantage. “We got the opportunity to learn from our competitors’ mistakes. In various

researches that we conducted,

we realised that the major reason behind failure of a franchise preschool and day care in the recent past was due to the inability of first-generation entrepreneurs to manage preschool operations and secondly it was about standardizing service delivery and quality in the franchise system,” Shilpin says.

Understanding this fact, they developed proprietary ERP that was not only helpful for franchisees in increasing operational efficiency but was designed in such a way that even first-time entrepreneurs can easily use it. “We created focused training modules for franchisee

Francis Joseph says, “What we teach them today and how we nurture them today is what India becomes tomorrow. A scientifically based theory of ‘multiple intelligence’ propounded

partners, franchisee’s teachers, sales and operations teams, etc. which has helped us in ensuring that all Youngin’ preschools deliver similar quality and customer experience,” he adds.

Expansion plansWe are very cautious about our expansion plans and in the next 5 years we intend to expand our network but with the right people and at the right locations. Any new franchisees entering into our system will undergo multiple rounds of discussion. Our plan is to expand into over 120 pre-schools in the next 5 years and come up with multiple mainstream K-12 schools. ll

FRANCHISE REQ:

2000+ SQ.FT PROPERTY AND

25LACS+ INVESTMENT

By Zarafshan Shiraz