Client: YorktelCampaign: YorktelSharePlatform: JMRConnectCEI

• SocialAutomation&EmployeeEngagement

• EarnedMedia&ContentAmplification

ShapingInfluenceWorldwide®:Forcommunicationsandmarketingtobeeffective,messagesmustnotonlyreachinfluencers,butalsoresonateacrossmultiplechannelstoimpactperceptionandopinions,andcreatepositive,lastingimpressions.

• Single-clickAdvocacy&ContentSharing

• Large,globallydispersed,remoteworkforcehindersemployeeengagement

• Leanbudget

• Busyteamcan’tspendtimesocializingthebrand,muchlesssearchingforcontent

• C-suitemandatetoincreaseorganicsocialmediaengagementandvisibility

• Evolutionofhow,andfromwherepeopleconsumenewsandinformation

• B2Bconsumersinundatedwithmulti-channelsponsoredcontentandpaid-fordigitaladsfromothervendors

• Yorktelleadershipiscomprisedofuniversallyrespectedthoughtleaders,willingandeagertosupportinnovativecommunicationsandsocialengagement

• Globalaffinityforsocialmediahasforeveralteredthewaypeopleconsumenewsandinformation

• Organizationalunderstandingthatcontentmusteducate,offernewinsight,andprovidesubstantiveinformationtohaveanyvalue

• Extensivelibraryofearnedanalystandmediacoverage,blogs,casestudies,podcasts,webinars,videopresentationsandwhitepapers

Opportunity

1. Engage,informandempoweremployeesasbrandambassadors

2. MakeitsimpleandrewardingforemployeestoorganicallyshareYorktelearnedmedia,thoughtleadership,andcorporatemessagingwithcolleagues,customers,prospects,andpartnersonLinkedInandTwitter

3. BuildcorporatebrandvisibilityonLinkedInandTwitter

4. Helpemployeesbuildpersonalthoughtleadership

5. Amplifyvisibilityofearnedmedia,analystcoverageandcontent

6. Quantifyresults

Goals Solution

CEI:connect.engage.influence• Socialmediaautomation;employee

andinfluencerengagementplatform

• Customizableanduser-friendly

• EnablesPRandmarketingtoengageemployees,activatingthemasbrandambassadors

• Organicallyaugmentcontent/earnedmediavisibility,andpushapprovedcorporatemessagingtoemployeesformulti-channelsocializationtowiderpopulation

• Postsappearas1st personactivity,notre-sharesorsponsoredcontent

• Oneclicktakescontentviral

• Low-costsolutionforelevatingbrandandfosteringcustomer/employee/influencerengagement

• Enrolleeshavechoiceofsocialaccountandwhetherornottheyshareposts

• Gamificationtoincentivizeandrewardbrandadvocates

• Analytics,quantifiableROI

Challenge

••Admindesignspost,populatingsocialmessages,anchorcontent(URL),customimages,asummaryofcontent,whyit’simportant,andarequesttoclick“ShareNow,”or“SharewithComment”

••Admindistributespersonalizedemails(automatedmailmerge)toallparticipants– withoneclick

Connect

••Usersreceiveemailinwhichtheyareupdatedoncontent,seeexactlywhatwillbeposted,whytheyshouldshare,anda“button”toclicksopostssharesimultaneouslyonLinkedInandTwitter–withasingleclick

••Oneclicktakescontentviral,extendingearnedmediavaluewhilepromotingapprovedbrandmessagesonmultiplechannels

Engage••CEIempowersemployees,yourmostinfluentialconstituency,withsingle-click,advocacythatconnectsyourbrandtoanexponentiallywideraudience

••CEIpostsappearasfirst-personrecommendations,notpromotedcontent,reinforcingcredibilityandbrandintegrity

••BuildBrandTrust.Peoplearemorelikelytotakeactiononarecommendationfromatrustedsource

Influence

Ifonlineassets,suchaswhitepapers,casestudies,blogs,analystcoverage,etc.aretobedeveloped,it’simperativethatallpotentialinfluencerswithinthecompany:

I. knowtheseassetsexist;II. areempoweredandincentivizedtosharewiththeircontacts;andIII. havetoolsthatenablethemtoshareeasilyandquickly.

:HowItWorks

Populateimage,URL,emailsubject,message,posttitle

Createtweet,LinkedInpostsforuserstoshare

SocialLog-inforUsers

PreciseMessaging

TopofEmail

DriveTraffictoYourContent

ShareYourContentonTheirSocialNetworks

ShowingpreparedTwitterpost&LinkedInpost

Membersreceivepostsinformingandpromotingcompanymessagestobeshareddirectlyfromtheire-mailandcustomsites

AdminDashboard

PrepforMulti-ChannelDelivery

BottomofEmail

CONNECT

ENGAGE

IseeYorktelhere

Isee Yorktelthere

IseeYorkteleverywhere!

• 169registeredbrandambassadors• Multi-channeladvocacy• Executiveandemployeeengagement• Globalparticipation

INFLUENCE(YorktelCEO)

(YorktelSales)

(YorktelCTO)(YorktelEVP)

(YorktelEMEA)

(YorktelVP)

ClicksThroughtoEarnedMedia

Featurecoveragelaudinggrowth&success

Featurecoveragetoutinganalystrecognitionforinnovationincollaboration

Analystinterview:podcastwithmedia,detailingproductevaluation

Featurecoverageresultingfromanalystinterviewwithmedia,detailingproductevaluation

InfluencerEngagement

11.5kfollowers

11.5kfollowers

29kfollowers

87.2kfollowers

Industryanalyst

Industryanalyst&blogger

TopIndustryConference

Leadingtrademedia,analystblogs

Industryanalyst&blogger

Leadingtrademedia

BrandAmbassadors

Engage(again…):IndividualCustomWebsite

↑Real-timescoring

• Keeptrackofcontestandcolleagues• Competitionbreedsengagementandaccountability

← Easilyre-sharecontent

↑ Earnmorepoints ↑Recruitnewbrandambassadors

• Winpointsforsharing,re-sharing,recruiting,engagement,etc.

Analytics ← Sharerate

← Optimalday,time

← Subjectlineeffectiveness

← Contenttypeperformance

← Emailopens,openrate

← Clicks,engagements,impressionsbyplatform

← Usertracking:participation,engagementandinfluence

← GlobalParticipation

← ContentAmplification

← Highengagementlevels

←Multi-channeladvocacy

QuantifyingOurSuccess

Contactus:info@jmrconnect.net

202-904-2048

JMRConnect:ShapingInfluenceWorldwide®

www.jmrconnect.net