shape magazine-december-2011-anniversary-issue-sweepstakes

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TM Copyright 2011 Nellymoser, Inc. Proprietary and Confidential www.nellymoser.com +1-781-645-1515 Shape Magazine Anniversary Issue Sweepstakes – December 2011 We turn action codes into mobile engagement on any mobile phone.

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Page 1: Shape magazine-december-2011-anniversary-issue-sweepstakes

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

Shape Magazine

Anniversary Issue Sweepstakes – December 2011

We turn action codes into mobile engagement on any mobile phone.

Page 2: Shape magazine-december-2011-anniversary-issue-sweepstakes

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2

Over 30 Sweepstakes Enhance Anniversary Issue

• 30th Anniversary Special With An

Exciting Contest That Crosses

Advertising and Editorial Content

• The More Than 30 Chances To Enter

Increases Awareness and Overall

Engagement

• Sponsors Featured on All Sweepstakes

Pages. Links to External Sponsored

Pages Adds More Value

• Smart Sweepstakes “Remembers”

Form Data Allowing Instant Entry

• Customized Microsoft Tags Incorporate

Shape Design

Page 3: Shape magazine-december-2011-anniversary-issue-sweepstakes

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3

Crossover Between Editorial and Ad Pages

Repetition of Tags Drives Engagement with Both Editorial Pages

and Advertisements

Products are Promoted in

Editorial Content, Linked to

Purchase Opportunity

Appeal of Advertisements

is Enhanced by

Opportunity to Win

Page 4: Shape magazine-december-2011-anniversary-issue-sweepstakes

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4

Smart Sweepstakes Makes Entering Instant, Easy

After Initial Form Submission, Sweeps Remembers All Entered Data.

Subsequent Scans Lead Directly to Thank You Pages.

Advertisers Get Leads When Their Entry Is Scanned

Page 5: Shape magazine-december-2011-anniversary-issue-sweepstakes

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5

Every Scan Delivers Lead Data to Sponsors

Opt-in For

Follow-on

Messages

Qualification

Question

Page 6: Shape magazine-december-2011-anniversary-issue-sweepstakes

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6

Sponsor Content Launched From “Thank You” Pages

Opportunity for Sponsors To

Provide Video or Content

That Furthers Engagement

Landing Pages After

Submission Feature

Sponsor Images and Links

to m-Commerce

Page 7: Shape magazine-december-2011-anniversary-issue-sweepstakes

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

Thank you.

For more information, contact:

Nellymoser, Inc.

1-781-645-1515

www.nellymoser.com

We turn action codes into mobile engagement on any mobile phone.