shampoo market of india
TRANSCRIPT
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HAIR EXPERTSURMIMALA PAULTRIPTI DASSUBHAJIT NASKARJOY NASKARSWASTI RANJAN SAHU
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Evolution of Shampoo IndustryShampoo came to Indian market -1964
Total shampoo market size Rs. 2,200cr,
Avg. growth rate-20%Today HUL has a 63 % market share in the shampoo market
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Major players and their brands
HULSUNSILK, CLINIC
PLUS, CLINIC ALL CLEAR.
CALVIN CARECHIK,NYLE HERBAL
P&GPENTENEHEAD AND SHOULDER
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HURDLES LOW PER CAPITA INCOMELOW PER CAPITA CUNSUMPTION LESS AWARENESS (50% INDIA NS WASH
THEIR HAIRS WITH TOILET SOAP)WRONG NOTIONS (CHEMICALS IN SHAMPOO
ARE HARMFULL )LESS PROMOTIONMOST OF THE RURAL AREAS ARE STILL
UNTOUCHED
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RURAL MARKET URBAN MARKET
LOW PRICE, QUALITY NOT A FACTOR
OPTIMUM PRICE, QUALITY OF PRODUCT MATTERS
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STRATEGIES FOLLOWED CAVIN KARE CHIKLAUNCH OF SACHET- 50pRURAL MARKET CONTRIBUTE 70% OF THE
TOTAL SALES NYLE HERBALPLACING IT UNDER HERBAL CATAGORY
.
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HULSUNSILKFOCUSED URBAN AND SEMI URBAN AREAS, YOUTHSTASTE AND PREFERENCEDIFFERENTIATING PRODUCTS ON THE
BASIS OF DIFFERENT HAIR TYPES. (BLACK SHINE, BOUNCY VOLUME,
SILKY STRENTH & NATURAL NOURISHMENT)
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MONOPOLISTIC COMPETITION
SHAMPOO MARKET FEATURES-i. LARGE NO. OF SELLERSii.PRODUCT DIFFERENTIATION
iii.FREE ENTRY FREE EXIT
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CONCLUSION