Shady Shady BehaviourBehaviour At Home At HomeThe benefits of shade for sun The benefits of shade for sun

safetysafety

Irene Rutherford, PHNIrene Rutherford, PHN

Francine Dion, PHNFrancine Dion, PHN

Durham Region Health DepartmentDurham Region Health Department

Why is shade important?Why is shade important?

Skin cancer is the most common type of cancer in Skin cancer is the most common type of cancer in OntarioOntario

38.2% males and 33.6% females in Durham reported 38.2% males and 33.6% females in Durham reported having a sunburn in the last 12 monthshaving a sunburn in the last 12 months

Shade is a well recognized strategy to decrease Shade is a well recognized strategy to decrease exposure to UVRexposure to UVR

Limited Canadian information about shadeLimited Canadian information about shade

Where’s the Shade?Where’s the Shade?

94% of Durham Region residents support the 94% of Durham Region residents support the idea of shade in public placesidea of shade in public places

Shade is not a priority in planning public Shade is not a priority in planning public placesplaces

Shade At HomeShade At Home

To normalize shade as a sun safety practice To normalize shade as a sun safety practice

First step towards creating a demand for shade First step towards creating a demand for shade in public placesin public places

A well-designed shade projectA well-designed shade project

Provides a minimum of 94% protection against Provides a minimum of 94% protection against direct ultraviolet light (UVR)direct ultraviolet light (UVR)

Provides shade that falls in the right place, at Provides shade that falls in the right place, at the desired time of day, at the desired time of the desired time of day, at the desired time of yearyear

Creates an outdoor space that is comfortable Creates an outdoor space that is comfortable for use in all seasonsfor use in all seasons

Minimizes the impact of UVR on the outdoor Minimizes the impact of UVR on the outdoor spacespace

Benefits of ShadeBenefits of Shade

Reduces air temperature in summer Reduces air temperature in summer

Improves energy efficiencyImproves energy efficiency

Increases property values Increases property values

Provides environmental benefitsProvides environmental benefits

Project OverviewProject Overview

Web pagesWeb pages

CommunityCommunity

Garden centresGarden centres

Garden clubsGarden clubs

Web pagesWeb pageswww.region.durham.on.cawww.region.durham.on.ca

How to measure shade at homeHow to measure shade at home

How to plan for shadeHow to plan for shade

Types of shade (natural,portable and built)Types of shade (natural,portable and built)

How to conduct a shade audit, tree checklists, How to conduct a shade audit, tree checklists, and reflective surfaces chartsand reflective surfaces charts

Project OverviewProject Overview

Web pagesWeb pages

CommunityCommunity

Garden centresGarden centres

Garden clubsGarden clubs

CommunityCommunity

Communication campaignCommunication campaign Local mediaLocal media InternetInternet Promotional materialsPromotional materials

Garden Centres/RetailersGarden Centres/Retailers

Establish partnershipEstablish partnership

Collaboratively develop promotional Collaboratively develop promotional materials/educational materialsmaterials/educational materials

Link to our Web pagesLink to our Web pages

Garden ClubsGarden Clubs

Promote Web pagesPromote Web pages

Link their website to our Web pagesLink their website to our Web pages

Distribute promotional informationDistribute promotional information

EvaluationEvaluation

FormativeFormative

ProcessProcess

OutcomeOutcome

Evaluation PlanEvaluation Plan

Bounceback cardBounceback card

Online surveys – residents, garden centres/retailers, Online surveys – residents, garden centres/retailers, garden clubs, UV Network membersgarden clubs, UV Network members

Face to face interviewsFace to face interviews

RRFSSRRFSS

Formative EvaluationFormative Evaluation

Development of messages and materialsDevelopment of messages and materials Bounceback cardBounceback card Face to face interviewsFace to face interviews

Pilot testingPilot testing

Process EvaluationProcess Evaluation

# of people visiting the Web pages# of people visiting the Web pages # of stakeholders participating# of stakeholders participating Media responseMedia response # of public enquiries and requests for # of public enquiries and requests for

informationinformation

Outcome EvaluationOutcome Evaluation

Knowledge and behavioural intentionsKnowledge and behavioural intentions # of items sold that create shade# of items sold that create shade # of interactions with customers about shade# of interactions with customers about shade Quantity of educational resources/promotional Quantity of educational resources/promotional

items distributeditems distributed RRFSS questions about sun safety and shadeRRFSS questions about sun safety and shade

We would like to hear from you…We would like to hear from you…

To share your opinions about our Shade Web To share your opinions about our Shade Web pages, please complete our online surveypages, please complete our online survey

Your answers will be used to inform future Your answers will be used to inform future revisions of our Web siterevisions of our Web site

How to find us onlineHow to find us online

www.region.durham.on.cawww.region.durham.on.ca

Click on “Public Health”, then “sun safety” to Click on “Public Health”, then “sun safety” to view pages, then click on “survey for UV view pages, then click on “survey for UV Network Members”Network Members”