shades eq - redken/media/files/u1859800... · shades eq! voted the # 1 demi-permanent haircolor in...

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SHADES EQ EQUALIZING CONDITIONING COLOR GLOSS FOR RESISTANT HAIR OR MORE VIBRANT RESULTS: 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes. FOR RESISTANT GRAY: 20 minutes with plastic cap under a pre-heated warm dryer. Remove cap and process for additional 20 minutes at room temperature. FOR LIGHTER COLOR DEPOSIT OR POROUS HAIR: Up to 20 minutes at room temperature with a diluted formula. When less color deposit is desired, use 000 Crystal Clear Shades EQ. When lighter color deposit is desired, use 09 shade. MIXING RATIO COLOR : DEVELOPER DEVELOPER LEVELS OF LIFT USAGE MINUTES SPECIAL INSTRUCTIONS Mix 1:1 Shades EQ Processing Solution None Glaze, refresh, correct 20 (up to 40 for gray hair) Use only with Shades EQ Processing Solution SHADES EQ LEVEL SYSTEM MIXING & PROCESSING All rights reserved. U1859800 5/14 NOTE: The level of deposit and intensity in any Shades EQformula can be adjusted or lightened by mixing lighter shades with darker shades or by diluting the formula with 000 Crystal Clear or 09 light level shades. BLACK TO GRAY BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR DESCRIPTION & LEVEL OF DEPOSIT 1 BLACK 3 DARK BROWN 4 MEDIUM BROWN 5 LIGHT BROWN 6 DARK BLONDE 7 MEDIUM BLONDE 9 VERY LIGHT BLONDE 8 LIGHT BLONDE Kickers are vibrant, high-purity shades with no added brown or background. These are excellent additives to enhance other Shades EQformulas. Clear adds up to 100% more shine and can be used alone or to dilute the intensity of any shade. 04, 05 and 06 shades are described as medium in their level of deposit. 07, 08 and 09 shades have the least amount of pigment to provide the lightest levels of deposit. 01 and 03 shades contain the greatest amount of pigment and deepest deposit. LIGHT SHADES MEDIUM SHADES DARK SHADES KICKERS/CLEAR RED VIOLET TONE: Red/Violet 05RV Sangria 03RV Merlot RED TONE: Red 06R Rocket Fire 03R Roxy Red Red Kicker COPPER BROWN TONE: Red/Orange 07CB Spicestone 06CB Amber Glaze 05CB Brownstone WARM GOLD TONE: Yellow/Orange 08WG Golden Apricot 06WG Mango 04WG Sun Tea NEUTRAL BROWN BLONDE TONE: Red/Violet 09NB Irish Creme 07NB Chestnut 06NB Brandy 04NB Maple 03NB Mocha Java BLUE TONE: Blue 09B Sterling 01B Onyx VIOLET TONE: Violet 09V Platinum Ice 08V Iridescent Quartz 07V Crushed Amethyst 03V Orchid Violet Kicker GREEN NATURAL TONE: Green/Yellow 08GN Ivy 06GN Moss GOLD TONE: Yellow 07G Saffron 06G St. Tropez 03G Cinnamon Yellow Kicker 09G Vanilla Creme 05G Caramel GOLD GOLD TONE: Yellow Yellow 08GG Gold Dip 06GG Midas Touch COPPER COPPER TONE: Orange/Orange 07CC Urban Fever 05CC Electric Shock RED BROWN TONE: Red 06RB Cherry Cola 03RB Mahogany 09RB Blush GOLD BEIGE TONE: Gold/Mauve 07GB Butterscotch 09GB Butter Cream 06GB Toffee COPPER TONE: Orange 08C Cayenne 07C Curry 05C Chili TITANIUM TONE: Silver/Blue 09T Chrome 06T Iron Crystal Clear 09AA Papaya 06AA Bonfire 03AA Terra Cotta Orange Kicker AUBURN/ AUBURN ACCENT TONE: Orange/Red GOLD IRIDESCENT TONE: Gold/Violet 09GI 06GI Tenerife 08GI St. Barths Hamptons PEARL TONE: Blue/Violet 09P NEW Opal Glow 07P NEW Mother of Pearl NATURAL TONE: Blue/Violet 09N Cafe au Lait 08N Mojave 06N Moroccan Sand 05N Walnut 03N Espresso 07N NEW Mirage 04N NEWChicory NATURAL WARM TONE: Gold 09NW NEW Cream Soda 07NW NEW Milk Tea 05NW NEW Macchiato 03NW NEW Cocoa Bean COPPER RED TONE: Copper/Red 08CR NEW Sunrise 06CR NEW Sunset 10 9 8 7 6 5 4 3 2 1 LEVEL DESCRIPTION UNDERTONE Ultra Pale Blonde Very Light Blonde Light Blonde Medium Blonde Dark Blonde Light Brown Medium Brown Dark Brown Darkest Brown Black Pale Yellow Yellow Yellow/Orange Orange Red/Orange Red Red/Violet Violet Blue/Violet Blue Violet Violet Blue/Violet Blue Blue/Green Green Yellow/Green CORRECTIVE TONE

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SHADES EQEQUALIZING CONDITIONING COLOR GLOSS

FOR RESISTANT HAIR OR MORE VIBRANT RESULTS: 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes.

FOR RESISTANT GRAY: 20 minutes with plastic cap under a pre-heated warm dryer. Remove cap and process for additional 20 minutes at room temperature.

FOR LIGHTER COLOR DEPOSIT OR POROUS HAIR: Up to 20 minutes at room temperature with a diluted formula. When less color deposit is desired, use 000 Crystal Clear Shades EQ. When lighter color deposit is desired, use 09 shade.

MIXING RATIO COLOR : DEVELOPER DEVELOPER LEVELS OF LIFT USAGE MINUTES SPECIAL

INSTRUCTIONS

Mix 1:1 Shades EQ Processing Solution None

Glaze, refresh, correct

20 (up to 40 for gray hair)

Use only with Shades EQ

Processing Solution

SHAD

ES EQ

LEVE

L SYS

TEM

MIXIN

G & PR

OCES

SING

All rights reserved. U1859800 5/14

NOTE: The level of deposit and intensity in any Shades EQ formula can be adjusted or lightened by mixing lighter shades with darker shades or by diluting the formula with 000 Crystal Clear or 09 light level shades.

BLACK TO GRAY BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR

DESCRIPTION & LEVEL OF DEPOSIT

1BLACK

3DARK

BROWN

4MEDIUM BROWN

5LIGHT

BROWN

6DARK

BLONDE

7MEDIUM BLONDE

9VERY LIGHT

BLONDE

8LIGHT

BLONDE

Kickers are vibrant, high-purity shades with no added brown or background. These are excellent additives to enhance other Shades EQ formulas. Clear adds up to 100% more shine and can be used alone or to dilute the intensity of any shade.

04, 05 and 06 shades are described as medium in their level of deposit.

07, 08 and 09 shades have the least amount of pigment to provide the lightest levels of deposit.

01 and 03 shades contain the greatest amount of pigment and deepest deposit.

LIG

HT

SHA

DE

SM

ED

IUM

SH

AD

ES

DA

RK

SH

AD

ES

KIC

KE

RS/

CLE

AR

RED VIOLET

TONE: Red/Violet

05RV

Sangria

03RV

Merlot

RED

TONE: Red

06R

Rocket Fire

03R

Roxy Red

Red Kicker

COPPER BROWN

TONE: Red/Orange

07CB

Spicestone

06CB

Amber Glaze

05CB

Brownstone

WARM GOLD

TONE: Yellow/Orange

08WG

Golden Apricot

06WG

Mango

04WG

Sun Tea

NEUTRAL BROWN BLONDE

TONE: Red/Violet

09NB

Irish Creme

07NB

Chestnut

06NB

Brandy

04NB

Maple

03NB

Mocha Java

BLUE

TONE: Blue

09B

Sterling

01B

Onyx

VIOLET

TONE: Violet

09V

Platinum Ice

08V

Iridescent Quartz

07V

Crushed Amethyst

03V

Orchid

Violet Kicker

GREEN NATURAL

TONE: Green/Yellow

08GN

Ivy

06GN

Moss

GOLD

TONE: Yellow

07G

Saffron

06G

St. Tropez

03G

Cinnamon

Yellow Kicker

09G

Vanilla Creme

05G

Caramel

GOLD GOLD

TONE: Yellow Yellow

08GG

Gold Dip

06GG

Midas Touch

COPPER COPPER

TONE: Orange/Orange

07CC

Urban Fever

05CC

Electric Shock

RED BROWN

TONE: Red

06RB

Cherry Cola

03RB

Mahogany

09RB

Blush

GOLD BEIGE

TONE: Gold/Mauve

07GB

Butterscotch

09GB

Butter Cream

06GB

Toffee

COPPER

TONE: Orange

08CCayenne

07C

Curry

05C

Chili

TITANIUM

TONE: Silver/Blue

09T

Chrome

06T

Iron

Crystal Clear

09AA

Papaya

06AA

Bonfire

03AA

Terra Cotta

Orange Kicker

AUBURN/ AUBURN ACCENT

TONE: Orange/Red

GOLD IRIDESCENT

TONE: Gold/Violet

09GI

06GI

Tenerife

08GI

St. Barths

Hamptons

PEARL

TONE: Blue/Violet

09P

NEWOpal Glow

07P

NEWMother of Pearl

NATURAL

TONE: Blue/Violet

09N

Cafe au Lait

08N

Mojave

06N

Moroccan Sand

05N

Walnut

03N

Espresso

07N

NEW Mirage

04N

NEW Chicory

NATURALWARM

TONE: Gold

09NW

NEW Cream Soda

07NW

NEW Milk Tea

05NW

NEW Macchiato

03NW

NEW Cocoa Bean

COPPERREDTONE:

Copper/Red

08CR

NEW Sunrise

06CR

NEW Sunset

COLOR GELS LEVEL SYSTEM CHART

10

9

8

7

6

5

4

3

2

1

LEVEL DESCRIPTION UNDERTONE

Ultra Pale Blonde

Very Light Blonde

Light Blonde

Medium Blonde

Dark Blonde

Light Brown

Medium Brown

Dark Brown

Darkest Brown

Black

Pale Yellow

Yellow

Yellow/Orange

Orange

Red/Orange

Red

Red/Violet

Violet

Blue/Violet

Blue

Violet

Violet

Blue/Violet

Blue

Blue/Green

Green

Yellow/Green

CORRECTIVE TONE

FORM

ULAT

ION GU

IDELIN

ES1.

Det

erm

ine

you

r cl

ien

t’s

nat

ura

l hai

r co

lor

leve

l usi

ng

th

e Sh

ades

EQ

Neu

tral

Bro

wn

/Blo

nd

e (N

B)

fam

ily

swat

ches

fo

un

d in

th

e sw

atch

bo

ok.

Rem

emb

er t

o c

on

sid

er p

erce

nta

ge

of

gra

y, h

air

text

ure

, co

nd

itio

n,

and

hai

r d

ensi

ty.

2. D

eter

min

e th

e ta

rget

co

lor

des

ired

by

you

r cl

ien

t.

3. S

elec

t th

e Sh

ades

EQ

sh

ade

to e

nh

ance

, bal

ance

or

coo

l to

ach

ieve

th

e ta

rget

co

lor.

FORMULATION & TIPSFEATURES & BENEFITS SERVICES

HAIRC

OLOR

APPL

ICATIO

N BES

T PRA

CTICE

S1.

Pre

-tre

at t

he

hai

r w

ith

Red

ken

Pre

Art

an

d H

air

Cle

ansi

ng C

ream

. Fo

llow

wit

h E

xtre

me

CA

T o

r R

edke

n C

hem

istr

y

as n

eed

ed. D

ry h

air.

2.

Ap

ply

co

lor

gen

ero

usl

y to

Zo

ne

1 (t

he

scal

p a

rea)

usi

ng

fine

¼"

dia

go

nal p

arti

ngs.

3.

Use

th

e o

pp

osi

te d

iag

on

al t

o c

ross

-che

ck y

our

ap

plic

atio

n to

en

sure

pro

per

ap

plic

atio

n.

4.

Use

a t

imer

to

en

sure

acc

ura

te t

imin

g. D

o n

ot

ove

r o

r u

nd

er p

roce

ss.

Log

-on

to R

edke

n E

duc

atio

n O

n D

eman

d f

or

an e

asy

step

-by-

step

vid

eo!

Th

ere’

s n

o li

mit

to

wh

at y

ou

can

do

wit

h S

had

es E

Q! V

ote

d t

he

#1

dem

i-p

erm

anen

t h

airc

olo

r in

th

e U

.S.*

, Sh

ades

EQ

pro

vid

es h

ealt

hy, s

hin

y re

sult

s w

ith

incr

edib

le c

on

dit

ion

ing

, so

yo

u c

an g

laze

, ref

resh

an

d c

orr

ect

wit

h c

on

fid

ence

.

Use

Sha

des

EQ

alo

ne,

inte

rmix

or

try

it in

tec

hn

iqu

es w

ith

oth

er R

edke

n h

airc

olo

rs. N

o o

ther

lon

g-l

asti

ng

, d

emi-

per

man

ent

hai

rco

lor

has

so

man

y se

rvic

e o

pti

on

s!

Aci

dic

pH

En

sure

s g

entl

e p

roce

ssin

g f

or

ou

tsta

nd

ing

co

nd

itio

n a

nd

sh

ine

Long

-las

ting

co

lora

nts

Cre

ate

vib

ran

t h

airc

olo

r th

at f

ades

on

to

ne

No

-lif

t, n

o-a

mm

oni

a fo

rmul

aW

on

’t li

gh

ten

hai

r’s

nat

ura

l pig

men

t; p

reve

nts

sw

ellin

g a

nd

cu

ticl

e d

amag

e

Whe

at a

min

o a

cid

s H

elp

lock

in m

ois

ture

an

d p

rote

ct c

on

dit

ion

of

hai

r

Silic

one

Imp

rove

s sh

ine

and

wet

co

mb

abili

ty

Fast

, eas

y se

rvic

e20

min

ute

pro

cess

ing

tim

e

GLA

ZE

·E

nh

ance

, en

rich

, ch

ang

e, m

atch

, to

ne

do

wn

or

inte

nsi

fy n

atu

ral o

r co

lor-

trea

ted

hai

r ·To

ne

pre

-lig

hte

ned

or

hig

hlig

hte

d h

air

·B

len

d o

r co

lor

gra

y, w

ith

ou

t lif

tin

g t

he

hai

r’s

nat

ura

l pig

men

t

RE

FR

ES

H ·R

efre

sh a

nd

ren

ew f

aded

mid

-sh

aft

and

en

ds

(Zo

nes

2 a

nd

3),

wh

ile p

roce

ssin

g p

erm

anen

t co

lor

at

the

reg

row

th ·R

esto

re c

olo

r to

hig

hlig

hts

·A

dd

co

lor

imm

edia

tely

fo

llow

ing

a R

edke

n t

extu

re s

ervi

ce, t

o r

esto

re a

ny c

olo

r lo

ss t

hat

may

hav

e o

ccu

rred

CO

RR

EC

T ·F

ill o

ver-

ligh

ten

ed h

air

bef

ore

a t

intb

ack

serv

ice

·C

orr

ect

un

even

, bra

ssy

or

ove

rly

vib

ran

t to

nes

·Lo

wlig

ht

hai

r w

hen

mo

re d

epth

is d

esir

ed

SHAD

ES EQ

GLOS

SEQ

UALIZ

ING CO

NDITI

ONING

COLO

R

*Be

hin

dth

ech

air.

com

Sty

list

Ch

oic

e A

war

d W

inn

er

20

01–

20

12