All rights reserved. 2019

TONE Silver/Blue Green/Yellow Blue Blue/Violet Blue/Violet Blue/Violet Blue/Green Blue/Violet Red/Violet Gold Gold/Violet Gold/Mauve Yellow Yellow/Yellow Yellow/Orange Orange Orange/Red Red/Orange Red Orange/Orange Copper/Red Red Red/Red Red/Violet Violet/Rose Violet Violet Violet

LEVEL OF DEPOSIT

TITANIUM GREENNATURAL BLUE VIOLET BLUE NATURAL ASH PEARL Matte NATURAL

NEUTRALBROWNBLONDE

NATURAL WARM

GOLD IRIDESCENT

GOLD BEIGE GOLD GOLD

GOLDWARM GOLD COPPER

AUBURN/ AUBURN ACCENT

COPPER BROWN

RED BROWN

COPPER COPPER

COPPER RED RED RED RED RED

VIOLETVIOLET ROSE VIOLET VIOLET

VIOLET

BLACK TO GRAY BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR

10ULTRA PALE

BLONDE

07, 08, 09 and 010 shades have the least amount of pigment to provide the lightest levels of deposit.

LIG

HT

SH

AD

ES

010NDelicate Natural

010VVLavender Ice

9VERY LIGHT

BLONDE 09TChrome

09BSterling

09NAMist

09POpal Glow

09MSand Dunes

09NCafé au Lait

09NBIrish Crème

09NWCream Soda

09GIHamptons

09GBButter Cream

09GVanilla Crème

09AAPapaya

09RBBlush

09VRoRosé

09VPlatinum Ice

8LIGHT

BLONDE 08TSilver

08GNIvy

08VBViolet Frost

08NAVolcanic

08NMojave

08GISt. Barths

08GGGold Dip

08WGGolden Apricot

08CCayenne

08CRSunrise

08VRo Rose Quartz

08VIridescent

Quartz

7MEDIUM BLONDE 07T

Steel07VB

Violet Star07NA

Pewter07P

Mother of Pearl

07MDriftwood

07NMirage

07NBChestnut

07NWMilk Tea

07GBButterscotch

07GSaffron

07CCurry

07CBSpicestone

07CCUrban Fever

07RRFlame

07VCrushed

Amethyst

6DARK

BLONDE

04, 05 and 06 shades are described as medium in their level of deposit.

ME

DIU

M S

HA

DE

S

06TIron

06GNMoss

06VBViolet Lagoon

06NAGranite

06NMoroccan

Sand

06NBBrandy

06GITenerife

06GBToffee

06GSt. Tropez

06GGMidas Touch

06WGMango

06AABonfire

06CBAmber Glaze

06RBCherry Cola

06CRSunset

06RRocket Fire

06RRBlaze

06VRoMauve Rose

5LIGHT

BROWN 05NASmoke

05NWalnut

05NWMacchiato

05GCaramel

05CChili

05CBBrownstone

05RBManzanita

05CCElectric Shock

05RVSangria

05VCosmic Violet

4MEDIUM BROWN 04NA

Storm Cloud04M

Smoked Cedar

04NChicory

04NBMaple

04WGSun Tea

04CBClove

04RVCabernet

04VRo Violet Rose

3DARK

BROWN

01 and 03 shades contain the greatest amount of pigment and deepest deposit.

DA

RK

SH

AD

ES

03NEspresso

03NBMocha Java

03NWCocoa Bean

03GCinnamon

03ATerra Cotta

03RBMahogany

03RRoxy Red

03RVMerlot

03VOrchid

2 FPO 02M

Midnight Ash

1BLACK 01B

Onyx

Pastels have different end results depending on hair’s starting level. For optimal results, use on the following levels or above:Silver Green & Pink: Level 9+Peach: Level 8+Aqua Blue: Level 7+

Color Kickers are vibrant, high-purity shades with no added brown or background. These are excellent additives to enhance other Shades EQ Gloss formulas.

Clear adds more shine and can be used alone or to dilute the intensity of any shade. PA

ST

EL

S/K

ICK

ER

S/C

LEA

R

000 Crystal Clear

Pastel

Silver Green

Pastel

Aqua Blue

Pastel Peach

Pastel Pink

Yellow Kicker

Orange Kicker

Red Kicker

Violet Kicker

Shade contains R5 red dye

LEVEL DESCRIPTION UNDERTONE CORRECTIVE

10 Ultra Pale Blonde Pale Yellow Violet

9 Very Light Blonde Yellow Violet

8 Light Blonde Yellow/Orange Blue/Violet

7 Medium Blonde Orange Blue

6 Dark Blonde Red/Orange Blue/Green

5 Light Brown Red Green

4 Medium Brown Red/Violet Yellow/Green

3 Dark Brown Violet

2 Darkest Brown Blue/Violet

1 Black Blue

TRADITIONAL LEVEL SYSTEM (SHADES EQ)

FOR RESISTANT HAIR OR MORE VIBRANT RESULTS: Process 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes.

FOR RESISTANT GRAY: Process 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes at room temperature.

FOR LIGHTER COLOR DEPOSIT OR POROUS HAIR: 20 minutes at room temperature with a diluted formula. When less color deposit is desired, use Shades EQ Gloss 000 Crystal Clear in your formula. When lighter color deposit is desired, use 09 or 010 level shades.

MIXING RATIO COLOR : DEVELOPER DEVELOPER LEVELS OF LIFT USAGE MINUTES SPECIAL

INSTRUCTIONS

Mix 1:1Shades EQ Gloss

Processing Solution or Processing Solution for Precision Application

None Gloss, refresh, correct 20Use only with Shades EQ Gloss

Processing Solution or Processing Solution for Precision Application

MIX

ING

& P

RO

CES

SIN

G

SHADES EQ EQUALIZING CONDITIONING COLOR GLOSS

FPO

NEW!

All rights reserved. 2019

TONE Silver/Blue Green/Yellow Blue Blue/Violet Blue/Violet Blue/Violet Blue/Green Blue/Violet Red/Violet Gold Gold/Violet Gold/Mauve Yellow Yellow/Yellow Yellow/Orange Orange Orange/Red Red/Orange Red Orange/Orange Copper/Red Red Red/Red Red/Violet Violet/Rose Violet Violet Violet

LEVEL OF DEPOSIT

TITANIUM GREENNATURAL BLUE VIOLET BLUE NATURAL ASH PEARL MATTE NATURAL

NEUTRALBROWNBLONDE

NATURAL WARM

GOLD IRIDESCENT

GOLD BEIGE GOLD GOLD

GOLDWARM GOLD COPPER

AUBURN/ AUBURN ACCENT

COPPER BROWN

RED BROWN

COPPER COPPER

COPPER RED RED RED RED RED

VIOLETVIOLET ROSE VIOLET VIOLET

VIOLET

BLACK TO GRAY BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR

10ULTRA PALE

BLONDE

07, 08, 09 and 010 shades have the least amount of pigment to provide the lightest levels of deposit.

LIG

HT

SH

AD

ES

010NDelicate Natural

010VVLavender Ice

9VERY LIGHT

BLONDE 09TChrome

09BSterling

09NAMist

09POpal Glow

09MSand Dunes

09NCafé au Lait

09NBIrish Crème

09NWCream Soda

09GIHamptons

09GBButter Cream

09GVanilla Crème

09AAPapaya

09RBBlush

09VRoRosé

09VPlatinum Ice

8LIGHT

BLONDE 08TSilver

08GNIvy

08VBViolet Frost

08NAVolcanic

08NMojave

08GISt. Barths

08GGGold Dip

08WGGolden Apricot

08CCayenne

08CRSunrise

08VRo Rose Quartz

08VIridescent

Quartz

7MEDIUM BLONDE 07T

Steel07VB

Violet Star07NA

Pewter07P

Mother of Pearl

07MDriftwood

07NMirage

07NBChestnut

07NWMilk Tea

07GBButterscotch

07GSaffron

07CCurry

07CBSpicestone

07CCUrban Fever

07RRFlame

07VCrushed

Amethyst

6DARK

BLONDE

04, 05 and 06 shades are described as medium in their level of deposit.

ME

DIU

M S

HA

DE

S

06TIron

06GNMoss

06VBViolet Lagoon

06NAGranite

06NMoroccan

Sand

06NBBrandy

06GITenerife

06GBToffee

06GSt. Tropez

06GGMidas Touch

06WGMango

06AABonfire

06CBAmber Glaze

06RBCherry Cola

06CRSunset

06RRocket Fire

06RRBlaze

06VRoMauve Rose

5LIGHT

BROWN 05NASmoke

05NWalnut

05NWMacchiato

05GCaramel

05CChili

05CBBrownstone

05RBManzanita

05CCElectric Shock

05RVSangria

05VCosmic Violet

4MEDIUM BROWN 04NA

Storm Cloud04M

Smoked Cedar

04NChicory

04NBMaple

04WGSun Tea

04CBClove

04RVCabernet

04VRo Violet Rose

3DARK

BROWN

01 and 03 shades contain the greatest amount of pigment and deepest deposit.

DA

RK

SH

AD

ES

03NEspresso

03NBMocha Java

03NWCocoa Bean

03GCinnamon

03ATerra Cotta

03RBMahogany

03RRoxy Red

03RVMerlot

03VOrchid

2 DARKEST BROWN 02M

Midnight Ash

1BLACK 01B

Onyx

Pastels have different end results depending on hair’s starting level. For optimal results, use on the following levels or above:Silver Green & Pink: Level 9+Peach: Level 8+Aqua Blue: Level 7+

Color Kickers are vibrant, high-purity shades with no added brown or background. These are excellent additives to enhance other Shades EQ Gloss formulas.

Clear adds more shine and can be used alone or to dilute the intensity of any shade. PA

ST

EL

S/K

ICK

ER

S/C

LEA

R

000 Crystal Clear

Pastel

Silver Green

Pastel

Aqua Blue

Pastel Peach

Pastel Pink

Yellow Kicker

Orange Kicker

Red Kicker

Violet Kicker

Shade contains R5 red dye

LEVEL DESCRIPTION UNDERTONE CORRECTIVE

10 Ultra Pale Blonde Pale Yellow Violet

9 Very Light Blonde Yellow Violet

8 Light Blonde Yellow/Orange Blue/Violet

7 Medium Blonde Orange Blue

6 Dark Blonde Red/Orange Blue/Green

5 Light Brown Red Green

4 Medium Brown Red/Violet Yellow/Green

3 Dark Brown Violet

2 Darkest Brown Blue/Violet

1 Black Blue

TRADITIONAL LEVEL SYSTEM (SHADES EQ)

FOR RESISTANT HAIR OR MORE VIBRANT RESULTS: Process 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes at room temperature.

FOR RESISTANT GRAY: Process 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes at room temperature.

FOR LIGHTER COLOR DEPOSIT OR POROUS HAIR: 20 minutes at room temperature with a diluted formula. When less color deposit is desired, use Shades EQ Gloss 000 Crystal Clear in your formula. When lighter color deposit is desired, use 09 or 010 level shades.

MIXING RATIO COLOR : DEVELOPER DEVELOPER LEVELS OF LIFT USAGE MINUTES SPECIAL

INSTRUCTIONS

Mix 1:1Shades EQ Gloss

Processing Solution or Processing Solution for Precision Application

None Gloss, refresh, correct 20Use only with Shades EQ Gloss

Processing Solution or Processing Solution for Precision Application

MIX

ING

& P

RO

CES

SIN

G

SHADES EQ EQUALIZING CONDITIONING COLOR GLOSS

NEW!

SHAD

ES EQ

EQUA

LIZING

COND

ITION

ING CO

LOR G

LOSS

FEATURES & BENEFITS

The

re’s

no

lim

it t

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can

do

wit

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ades

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ote

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tylis

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the

US

fo

r 10

+ y

ears

, Sha

des

EQ

Glo

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rovi

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hea

lthy

-lo

oki

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hiny

res

ults

wit

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cred

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co

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o y

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glo

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efre

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orr

ect

wit

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nfid

ence

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AC

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Ens

ures

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FAST

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ech

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com

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017

SERVICES

Use

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des

EQ

Glo

ss a

lone

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erm

ix o

r tr

y it

in t

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ique

s w

ith

oth

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per

man

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hair

colo

r ha

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man

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rvic

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GLO

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n o

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tens

ify

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lift

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RE

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ESH

·R

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fad

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id-s

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end

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whi

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per

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LOG

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TO

RE

DK

EN

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UC

ATI

ON

ON

DE

MA

ND

FO

R A

N E

ASY

STE

P-B

Y-ST

EP

VID

EO

!

FORM

ULATI

ON GU

IDELIN

ES1.

D

eter

min

e yo

ur c

lient

’s n

atur

al h

air

colo

r le

vel u

sing

the

Sha

des

EQ

Glo

ss N

eutr

al B

row

n/B

lond

e

(NB

) fa

mily

sw

atch

es f

oun

d in

the

sw

atch

bo

ok.

Rem

emb

er t

o c

ons

ider

per

cent

age

of

gra

y, h

air

te

xtur

e, c

ond

itio

n, a

nd h

air

den

sity

.

2. D

eter

min

e th

e ta

rget

co

lor

des

ired

by

your

clie

nt.

3.

Sel

ect

the

Shad

es E

Q G

loss

sha

de

to e

nhan

ce, b

alan

ce o

r co

ol t

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chie

ve t

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arg

et c

olo

r.

FORMULATION & TIPS

HAIRC

OLOR

APPLI

CATIO

N BEST

PRAC

TICES

1.

Pre

-tre

at t

he h

air

wit

h R

edke

n P

reA

rt a

nd H

air

Cle

ansi

ng C

ream

. F

ollo

w w

ith

Ext

rem

e C

AT

or

Red

ken

Che

mis

try

as n

eed

ed. D

ry h

air.

2. A

pp

ly c

olo

r g

ener

ous

ly t

o Z

one

1 (

the

scal

p a

rea)

usi

ng fi

ne ¼

" d

iag

ona

l par

ting

s.3

. U

se t

he o

pp

osi

te d

iag

ona

l to

cro

ss-c

heck

yo

ur a

pp

licat

ion

to e

nsur

e p

rop

er a

pp

licat

ion

.

4.

Use

a t

imer

to

ens

ure

accu

rate

tim

ing

. Do

no

t ov

er o

r un

der

pro

cess

.