freedom Is here…

Confidential

Property of Zenga Media Pvt. Ltd.

Zenga – Dancing with the Cloud

The NEED – The EXPERIENCE

Zenga’s reason to move to the Cloud..

– 6 B2C Services

• Zenga TV

• CrickZenga

• Tweeter Mobile

• Facebook

• Zenga Mail

– Unified Platform

• CMS

• Integrated Platform for WEB,

MOBILE, DTH and IPTV

• App Store / Store Front

THE NEED

Confidential - Zenga Media

The SPIKE..

Zenga Official Global MOBILE

rights owner for IPL 2009

TODAY:

22 Million Users

350+ Million Video Views a month

Only Profit Making company in this space

Some of our Clients & Partners…

The Ever Demanding Clients..

A GOOD PROBLEM TO HAVE..

Need of the Day..

• More Redundancy

• More Failure Points

• Delivery Deadlines

• More Servers

• More Resources

• More Space

Hunt for a solution..

No Moisture in the Clouds of India..

The Discovery..

The Solution..

The Peace of Mind..

Confidential - Zenga

Future of Cloud Powered Marketing

The Shift..

New Marketing Mediums…

o WEB

o Social Media

o Online Services

o Mobile

o WAP Services

o App Services

o IP Based

o VOD on Broadcast TV

o Record and Play

For everything you have an APP today…

o Entertainment

o Music & Videos

o Games

o Social Media

o Office

o Health

o Children's

o Product Info

o Govt & Politics

The Opportunity…

The Reach..

950 Mill Mobile + 80 Mill Desktops + 150 Mill TV

How the market is changing…

• From hand full of BIG Brands driving media To the hands of a mass of developers who are making innovative apps across industries.

• From just the print , TV mediums of advertising and reach To Many industry & genre specific services with targeted eyeballs

• From an assumption based Measurement To a Accurate minable data driven future

• From a market where spend was done based on human gut calls basic info To a analytics driven and ROI driven spend

• From a yearly planned marketing execution To On Spot intelligence based Automated Marketing

• From Push based To Pull based marketing

• From Appointment Viewing To Video On Demand

• Spamming through SMS and Emails will be HISTORY

Confidential - Zenga Media

Confidential - Zenga Media

A Marketers wish LIST… The Challenge..

Wish List

Contextual

Targeted

Location Based

Instant Conversion

Tracking

Follow up

Engagement

ROI

Fail Fast - Learn Fast

Challenge

BIG DATA TO CRUNCH

REALTIME ANALYTICS

NO TIME TO REACT

SCALABILITY

HIGH PRICE

WHERE TO STORE

ROI- High Impact

Fail LATE - Learn LATE

CLOUD SOLVES ALL THE PROBLEMS AT FRACTION OF THE COST

THE WISH LIST IS A REALITY

Zenga is Enjoying Every Moment…

Thank You