sgmp social media for meeting planners
TRANSCRIPT
I. Snapshot of the meeting planner.II. Why meeting planners should be on
social media.III. Five ways to use social media.
IV. The meeting planner’s social media
toolkit.
V. Tips for a successful “social”
conference.VI. Discussion
90% of respondents over age 60 use LinkedIn
43% of those over age 60 use YouTube
88% of the 20-29 age group use Facebook
41% of the 20-29 age group use Twitter
29% of the 20-29 age group read or write blogs
86% Females use LinkedIn
60% Males use Facebook
30% Females use Twitter
37% Males use YouTube
31% Males read or write blogs
88% of LinkedIn Users have 15+ Years of Experience
65% of Facebook Users have less than 5 years of experience
40% of YouTube Users have 15-19 years of experience
38% of Twitter Users have 5-9 years in the business
32% of Bloggers have 5-9 years of experience
Networking opportunities and educational
content.
Drive attendance.
Mobilize registered attendees.
Increase attendee engagement.
Shape your reputation.
#1: Live discussions before, during and after
the conference.
#2: QR Codes.
#3: Mobile guides and apps.
#4: Let your attendees “plan” the conference.
#5: Use photos and videos to tell the
conference story.
Build brand equity.
Develop a tweet plan.
Create a video
catalogue.#1 – Educate.#2 – Answer questions.
#3 – Do a product
review.
#4 – Exchange business
for service.#5 – Debunk myths.
Create and promote the conference hashtag.Work with the local DMO staff.Dedicate a staff person for on-site social
media communications.Hire a photographer/videographer.Share the attendees’ experiences.