sfta florida international opportunity
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Building a globally recognized technology community in South Florida
"Software Industry in South Florida and opportunities for Latin American companies“
Chip Casanave
President – South Florida Technology Alliance
President & CEO – Data Access Worldwide
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Agenda
• Introduction to Data Access Worldwide
• Overview of Florida Technology Industry
• Definition of the South Florida Market
• Introduction to the “SFTA”
• How can Argentine companies win business in Florida and South Florida?
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About Data Access..
We deliver advanced products and services to help customers build great
business solutions and derive maximum business value from their data.
Open solutions for a changing world
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About Data Access…
• Headquarters: Miami, Florida • Since 1976
• Develop and market software products worldwide
• www.DataAccess.com
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Data Access Worldwide
NorthAmerica
Europe
Brazil…LatinAmerica
AsiaPacific
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Data Access Products
• Visual DataFlex Application Development
• Dynamic AI Business Intelligence*
• Electos Content Management*
* Available in Spanish & Portuguese
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Florida – good for business!
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Florida – good for business!
• Forbes “Best States for Business” 7/31/08 #1 in “Economic Climate”
– job, income and gross state product growth as well as unemployment and presence of big companies.
#5 in “Growth Prospects”– projected job, income and gross state product growth,
business openings/closings & venture capital investments
#5 in “Labor”– Educational attainment, net migration and projected
population growth
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Florida – good for business
• CNBC – Top States for Business Survey #1 in the U.S. for Workforce #9 in the U.S. for Technology & Innovation #9 in the U.S. Access to Capital
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Florida – National Ranking
• #4 in population (18 M)
• #4 is gross state product ($734.5B) California, New York and Texas are 1,2,3
• #4 in total employment (8.8 M)
• #3 in high tech exports ($13.3 B)
• #3 in # of high tech companies
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Florida’s IT Industry
• Software & Computer Systems Design & Integration
• 9,599 Companies
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Florida’s IT Industry
• Digital Media
• 4,479 Companies
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Florida’s IT Industry
• All IT Sectors Statewide
• 19,884 Companies
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South Florida
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South Florida Regional Market
Miami-
Dade
Broward
PalmBeach
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S. Florida Business Growth
• Three significant tech company moves Research in Motion (RIMM) – Blackberry Mfr.
• R&D Center – target: 500 employees
FoxConn – Large scale contract manufacturer• Smartphone R&D - 200 employees
General Dynamics C4 Systems• U.S. Defense Contractor - Target: 100 Employees
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Why South Florida?
Besides its skilled workers, South Florida's "excellent quality of life and proximity to outstanding colleges and universities" made it an ideal location.
General Dynamics President Chris Marzilli
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Building a globally recognized technology community in South Florida
South FloridaTechnology Alliance
About….
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Mission Statement
The SFTA promotes the growth, success and awareness of the regional technology community.
Through events, networking, programs and education, we provide south Florida's technology-related companies, academic institutions, entrepreneurs, governments and related organizations with an active forum to grow the business of technology in our region.
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SFTA Profile
• A business organization for tech companies
• Business development focus• Regular networking opportunities • Entrepreneurship education
• Monthly programs & workshops• Economic outlook, CIO and CEO panels, industry
direction, raising capital and exit strategies
• Collaboration with partners & universities
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Our Alliance Partners
• Center for Entrepreneurial Development• Enterprise Development Corp of S. Florida • Gold Coast Venture Capital Assoc • IT Women • Internet Coast• TiE – The Indus Entrepreneurs• The CIO Council of S. Florida
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Partnership activities
• Event co-marketing & co-sponsorship
• Exchange of membership privileges
• Results… Creates more resources in the region Enriches networking opportunities Creates a culture of collaboration
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Platinum Sponsors
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Gold Sponsors
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Winning Business in the U.S.
• Competition
• Act Locally…
• Impact of the U.S. Economy
• Strategy
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Competition
• Florida’s rich IT industry is your competition
• Assess your value proposition and determine competitiveness among established Florida providers
• Identify your company’s unique strengths
• Can you market them successfully here? And still make a profit…
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Think globally; act locally
• Markets are different Product or service may be the same How you market and sell will not be the same
• Become a local competitor Conform to the expectations and practices of
U.S. prospects and clients Positioning: “A Florida supplier with capacity,
resources & references in Argentina”
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Recognize cultural variations
• U.S. – seek fast deals
• Sweden – “get back to you in 3 months” is good news
• South America – get acquainted personally first; might do business with you
• U.S. – do business first; might get acquainted personally later
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Impact of the U.S. Economy
• Lower IT budgets
• Fewer opportunities / projects available
• Established U.S. I.T. companies…. Fight harder for business Offer lower prices
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Advantages Argentina….
• Close time zone (vs. India or China)
• South Florida is very multi-cultural• Over 50% Miami-Dade residents born outside of
the U.S.• We are accustomed to working with other
nationalities every day
• Many South Florida businesses have Spanish-speaking staff & management
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Strategy
• If everything looks good….. Options: Open a U.S. sales/marketing office Seek strategic U.S. partner / collaborator Accelerate market entry by acquiring U.S.
company Be acquired by a U.S. company Create multi-national group ….or???
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Good luck!
• There is always room in the market for competitive providers of high quality goods and services
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Building a globally recognized technology community in South Florida
Thank you!
www.SouthFloridaTech.org