sfm bba-7-8 lecture 1
TRANSCRIPT
Sales Force Management
Week 1
Who are we ? Name Email Mobile Number Earlier degrees Interests/Hobbies Why study SFM ? What do you expect from this course ?
Why SFM ?h Fast growth opportunitiesh Measurable performanceh Opportunity to Build wide network/ relationshiph Helps Build emotional intelligenceh Opportunity to gain Industry knowledgeh Inter-Personal Skillsh Can be the hero of the companyh More scope to enrich in all job functionsh Generally turn to be good in HRh Personality becomes aggressive
Sales ?Types of Exchanges/Reciprocity
•Generalized1•Balanced2•Negative3
Sales
Evolution of Sales Function
Demand Directs Supply
Buyer Seek Sellers
Manufacturing had Higher Importance
No Mass Production
Pre-Industrial Era
Evolution of Sales Function
Mass Production Commenced
New Markets to be found
Specialized Departments for Personal Selling
Competition Forced itFurther
Post-Industrial Era
Current Environment
MARKETING
Sales
Advertising
Market Research
Sales Promotion
Credit/ Collection
Export
Traffic / Shipping
Merchandissing
Defining Sales Management
Sales Management is the attainment of sales goals in an ethical, efficient, and effective
manner.
Sales Management in the 21st Century Building long-term relationships with customers Creating more nimble and adaptable sales
organizational structures Removing barriers within the organization to
create greater job ownership and commitment from salespeople
Shifting sales management style from commanding to coaching
Leveraging available technology for sales success
Integrating salesperson performance evaluation to incorporate all activities and outcomes
Key Themes Innovation – thinking outside the box Technology – broad spectrum of tools
available to salespersons Leadership – capability to make things happen Globalization Ethics
Functions of Sales Management
Sales management is the attainment of sales force goals in an effective and efficient manner through:
• Planning
• Staffing
• Training
• Leading
• Controlling organizational resources
Sales Management Functions
PLANNING
The conscious, systemic process of making decisions about goals and activities that an individual, group, work unit, or organization will pursue in the future and the use of resources needed to attain them.
Sales Management Functions
STAFFING
Activities undertaken to attract, develop, and maintain effective sales personnel within an organization.
Sales Management Functions
SALES TRAINING
The effort put forth by an employer to provide the salesperson job-related culture, skills, knowledge, and attitudes that result in improved performance in the selling environment.
Sales Management Functions
LEADING
The ability to influence other people toward the attainment of objectives.
Sales Management Functions
CONTROLLING
Monitoring sales personnel’s activities Determining whether the organization is
on target toward its goals Making corrections as necessary.
Sales Management Functions
External Environment
Internal Environment
Goals/Objectives/Culture Mission and objectives drive customer
management approaches A well-defined mission + successful corporate
history + top management values = strong corporate culture
Personnel Modern sales organizations are highly
complex and dynamic Often difficult to expand to take advantage of
growing markets Utilizing outside specialists can help firms
meet need to expand
Financial Resources Lack of financial resources can:
constrain ability to develop new products limit promotional budget limit size of sales force
Production and Supply Chain Capabilities Production capacity Location of production facilities Transportation costs Ability to ensure seamless distribution and
service after the sale
Service Capabilities Opportunity for strong competitive advantage Difficult for other firms to compete for same
customers Customers reluctant to switch regardless of
price
R&D and Technological Capabilities Excellence in design and engineering provide
major promotional appeal Ability to communicate technological
sophistication as value-add helps prevent over-reliance on price to get sales
Thnx