SFA LEAD ALLOCATIONSales Managers Turn Cupid…..

LEAD MANAGEMENT Match Making of a Different Genre

Every sales person’s psyche is geared up to engage specific types of leads

UNITING THE SALES FORCE WITH THE LEADS

Uniting the correct salesperson with the correct lead is harder than it sounds

SFA LEAD ALLOCATION

WINNING OVER THE LEADS

Finding the Right Match………..

The Perfect Match

Salesperson• Conduct

• Personality

• Skills• Availability

Lead

• Requirements

• Expectations

• Opportunitie

s

 

SOURCES OF THE LEADSCapturing From Everywhere………..

Marketing Agencies

14% - Blogging

Education 11%-Traditional

Advertising

Retail-10% Traditional

Advertising

Wholesale10% Traditional

Advertising

Consumer Goods industry

10% - Traditional Advertising

Technology & Hardware-16% Email Marketing

Software Industry 13% Trade Shows

 

SFA @ WORKAvoiding Heartbreak………..

Taking the Leads to Confirmations

THE CHALLENGE

 

Capturing Leads Through Multiple Channels

CAPTURING LEADS WITH SFA

 

Integrating Marketing Campaigns with SFA

AN INTEGRATED APPROACH

 

Lead follow up process are kept closely monitored to avoid communication errors

LEAD FOLLOW-UP

 

Lead SourcesLead StatusLead Conversions

REAL TIME INSIGHTS WITH KEY METRICS

 

LEAD LIFECYCLE MANAGEMENT MODULES

Closely Woven…

Know Your Customer

Capture Customer

Interaction History

Real-Time

Alerts & Tips for Communications

Set up Scores for LeadsLead Assessment

Standard Emails for

Communication

Customer Response Analysis

 

REAL TIME LEAD ALLOCATION WITH SFA

The Advantages…

Mapping the correct salesperson to the correct lead Logical organization of leads•Organized categories - source, industry, geography and more• Prompt Response Times• An organized & Continuous flow of leads to the sales force• Practical Distribution of Leads

HITTING THE BULL’S EYE

 

THE RULES OF THUMBThe Advantages…

Judge the sales person skills & abilities

Highest quality leads for best performing sales

people

Determine salesperson for the lead based on

source, demographics & other factors

Employ a right mix of salesperson to suit all

types of leads

Incentives & motivational

compensation should be well aligned

 

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