startup public mediaMichael Stoll, Executive Director

@SFPublicPress • mstoll@sfpublicpress.org(415) 495-7377 • 44 Page St., Suite 504, S.F.

local nonprofit news organization founded in 2009ad-free news

website & quarterly print newspaper

replace superficial, sensational & entertainment-focused newswith in-depth investigative journalism focused on

public policy

subruban sprawl • health care reform • income inequality • climate change • public transit • workforce training • schools • civic participation • public safety

public records: list of 3,000 earthquake-unsafe buildingsofficials didn’t want to “alarm” the public — 23 years late

… front page story: published addresses & map in paper and online

accelerated supervisors’ legislation by monthsbureaucracy more responsive & accountable to public

potentially 58,000 lives saved

13 cover stories far, including …

• Explanation of environmental risks in Treasure Island redevelopment

• Why S.F.’s high minimum wage often goes unenforced

•How PTA fundraising is paradoxically making public schools less equal

The lost art of public records requests

reported nonfiction comix

collaboration with public media — sharing content and co-reporting

interviewed about our reporting on public broadcasting… KQED’s Forum, KALW’s Your Call,

KPFA’s Morning Mix

funding: philanthropy, individual memberships — plus newsstand sales

needs:technology

• website architecture & design (Drupal, Wordpress)• mobile responsive design & apps• social media & promotion

journalism• data analysis, data visualization & mapping• print design• photography• reporting & research

business development• CRM database design for membership program• retail sales planning• financial planning• hosting fundraising events

but … what do YOU do?

local journalism can be more innovative, accountable & consequential… through focus, collaboration &

community resources

Michael Stoll, Executive Director@SFPublicPress • mstoll@sfpublicpress.org(415) 495-7377 • 44 Page St., Suite 504, S.F.