sf pub presentation
DESCRIPTION
TRANSCRIPT
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JEN DOES DIRECT SALES*
* JEN IS NOT A REAL PERSON
Jason ShenCustomer Scout - isocket
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MEET JEN
Meet Jen. She blogs on stuff she’s passionate about.
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OR THIS ONE
For years, she’s written about living cheaply in Brooklyn...
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OR THIS ONE
Jen started running AdSense a while back.
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OR MAYBE EVEN THIS ONE
...and while she definitely doesn’t mind the money...
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OR MAYBE EVEN THIS ONE
... it’s certainly not something to retire on.
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OR MAYBE EVEN THIS ONE
She wants to make more money - and with the...
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OR MAYBE EVEN THIS ONE
traffic growth, she knows direct sales might work.
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OR MAYBE EVEN THIS ONE
And she waits.
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OR MAYBE EVEN THIS ONE
Eventually a Fat Cat with some money comes around.
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OR MAYBE EVEN THIS ONE
Tells her he wants to buy an ad.
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OR MAYBE EVEN THIS ONE
“Great!” she says, email me!
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OR MAYBE EVEN THIS ONE
So he does - telling her more what he’s looking for.
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OR MAYBE EVEN THIS ONE
They play email tag for a bit and decide it’s a good fit.
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OR MAYBE EVEN THIS ONE
They do a little haggling over price..
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OR MAYBE EVEN THIS ONE
Spend some time figuring out the schedule
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OR MAYBE EVEN THIS ONE
Nope, not that date.
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OR MAYBE EVEN THIS ONE
This one?
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OR MAYBE EVEN THIS ONE
OK!
Alright! They figure it out.
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OR MAYBE EVEN THIS ONE
Mr. Fat Cat sends over the ad creative.
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OR MAYBE EVEN THIS ONE
If Jen is a bit techie, she’ll hard code it into the site.
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OR MAYBE EVEN THIS ONE
Or she might have an ad server like OpenX.
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OR MAYBE EVEN THIS ONE
“Where do I upload the ad again?” Jen asks, “In Zones?”
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OR MAYBE EVEN THIS ONE
“Or maybe campaigns?”
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OR MAYBE EVEN THIS ONE
Jen is smart. She figures it out eventually.
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OR THIS ONE
She finally gets the ad up...
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OR MAYBE EVEN THIS ONE
But Mr. Fat Cat is not pleased!
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OR THIS ONE
The ad isn’t the right dimensions! He sent over a square!
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OR MAYBE EVEN THIS ONE
But still, Jen is the one to go fix this issue.
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OR THIS ONE
Ah... that’s better.
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OR THIS ONE
Of course Mr. Fat Cat also wants stats and reports.
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OR MAYBE EVEN THIS ONE
Jen has to figure out a way to accept payment.
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OR MAYBE EVEN THIS ONE
She invoices them on PayPal, ultimately.
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OR MAYBE EVEN THIS ONE
She finally gets paid!
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OR MAYBE EVEN THIS ONE
Well ... maybe it’s more like this much. She’s happy.
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OR MAYBE EVEN THIS ONE
But tired. “Is direct sales really worth all this effort?”
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OR MAYBE EVEN THIS ONE
This is where we come in. We’ve seen these challenges in many publishers, and we decided we were going to
do something about it.
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OR MAYBE EVEN THIS ONE
Imagine Jen just signed up with isocket.
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OR MAYBE EVEN THIS ONE
Jen
She gets a custom landing page like this one.
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OR MAYBE EVEN THIS ONE
Where advertisers can easily browse her inventory.
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OR MAYBE EVEN THIS ONE
Mr Fat Cat comes along and picks the 300 x 250.
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OR MAYBE EVEN THIS ONE
It’s now super easy for him to learn more about the ad.
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OR MAYBE EVEN THIS ONE
Schedule the date..
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OR MAYBE EVEN THIS ONE
He goes through a simple process: 1)Account creation
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OR MAYBE EVEN THIS ONE
2) Setting up Billing Information
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OR MAYBE EVEN THIS ONE
************
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OR MAYBE EVEN THIS ONE
3) Upload and configure the ad creative himself.
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OR MAYBE EVEN THIS ONE
Just one last step to confirm...
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OR MAYBE EVEN THIS ONE
And he’s done!
JenJen
Jen’s Site
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OR MAYBE EVEN THIS ONE
For Jen it’s even easier. She gets an email & logs in.
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OR MAYBE EVEN THIS ONE
She sees the new order in our dashboard.
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OR MAYBE EVEN THIS ONE
All she has to do is approve the ad.
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OR MAYBE EVEN THIS ONE
And everything else is taken care of.
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OR THIS ONE
The ad runs as it is supposed to, in the right size.
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OR MAYBE EVEN THIS ONE
Mr. Fat Cat can see the stats for his page.
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LET’S REVIEW.
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CODE - NONE
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CODE - NONEAD SERVERS - NOPE
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CODE - NONEAD SERVERS - NOPESCHEDULING - EASY
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CODE - NONEAD SERVERS - NOPESCHEDULING - EASY
AD SIZING - COVERED
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CODE - NONEAD SERVERS - NOPESCHEDULING - EASY
AD SIZING - COVEREDPAYMENTS - ALL SET
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CODE - NONEAD SERVERS - NOPESCHEDULING - EASY
AD SIZING - COVEREDPAYMENTS - ALL SET
AD STATS - NO SWEAT
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WE HELP YOU KICK BUTT WITH YOUR DIRECT SALES.