sex::tech san francisco, ca february 27 th 2010. why & what for? texting is: – the primary...
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SEX::TECHSan Francisco, CA
February 27th 2010
Why & What for?• Texting is:– The primary mode of communication for
teens– Efficient way to communicate with teens–Non-threatening medium for asking
sensitive questions
• Text service is an adjunct to patient care & not a replacement
The Process• In clinic survey• Discussions with other texting
services• Approval from:–Mount Sinai Attorney–HIPPA/IRB–Mount Sinai IT
In clinic survey
0 20 40 60 80 100
Unlimited text
Prefer text
Respond quicker to text
Concerned re confidentiality
Want to ask questions
Want healthbytes
Want BC reminders
Want results
Percentage (n = 168)
72
74
70
65
35
80
80
86
The Technology• Teamed up with RipRoad® – a mobile
marketing company (www.riproad.com)• Created an on-line platform–Password-protected– Texts come to a screen interface–Callers are anonymous–Question threads can be followed
‘Text in the City’1. Q&A• Ask a question. Reply within 24 hours
2. Birth Control Reminders• Opt in for Birth Control Reminders –
daily or weekly
3. Healthbyte• Once-weekly text about sexual health &
healthy living
Q&A
Real Life Q&A
BC Reminders
The Healthbyte
The Healthbyte
Evaluation• 3 month text survey–Set of questions sent to all patients
using the service via text messages
• Evaluation of numbers–Opting for which part of the service–Opting out
Current Figures
Approximate # of Cards Distributed 200
Questions Sent In # Valid Questions (starting w/ the codeword TTCQ) 45
# Invalid Questions 7Birth Control Reminders
# Users who signed up for DAILY Reminders 11
# Users who signed up for WEEKLY Reminders 6
# Users who signed up for Healthbytes 19Optouts
Birth Control Reminders 6
Healthbytes 7
Total # of unique Users 37Total # of hits 94
• Recruitment– Intentionally slow start–Clinic construction–Ad cards
• Technology–Use of short code/ codeword confusion–Lack of cell coverage in the clinic
Pitfalls
The Future• Potential for training of Health Educations,
Clinical Fellows and other Providers• Adapt the service according to needs• Use data we have to apply for grants• Other uses of the text messaging service
- STD recall- Appointment reminders etc
www.textinthecity.posterous.comwww.twitter.com/TextintheCityNY
Questions?