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Typography is the art and technique of arranging type, type design, and modifying type glyphs. The arrangement of type involves the selection of typefaces, point size, line length, leading, adjusting the spaces between groups of letters and adjusting the space between pairs of letters.

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Avoid using long lines of text. Reading many long lines of type causes eye fatigue. Readers are forced to moves their heads and eyes more often from one line to the next.

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Learn The Grid System. It’s the basis for creating clarity and making your type and layouts more cohesive.

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Leading/linespacing can improve the overall readability of large blocks of text on a page, making it easier on readers to follow lines of text without losing their place.

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Tracking/letterspacing is applied to a group of letters. It prevents letters from running into each other, especially during print. It’s similar to leading in which it can improve or hinder readability, flow of text and the density/weight of a block of text.

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Too many typefaces on one page can become distracting and disconnecting Try keeping your fonts choices to three or less per project. Too many weights can cause a reader to be unclear where important elements are on a page.

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Avoid using too much colour and text effects when creating a typographic work, drop shadows and gradients hinder legibility and muddy readability.

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Using centered text creates a jagged and broken appearance to text — very disconnecting! Can be viewed as amateurish in most instances. Save it for those wedding invitations.