Media kit 2011

Seven Shades of black a rt / d es i g n / m u s i c

fas h i o n /p h oto g r a p h y

We believe in substance. We don’t believe

in filling out the magazine with pages

full of images; That’s boring, dull,

superficial, fake. That’s not what we believe here

at Seven Shades of Black. We believe in quality,

substance and opinion. Here at Seven Shades of

Black we all hold this opinion. It’s deeply imbedded

within the foundations of the magazine.Our readers

deeply appreciate our point of view, thata a magazine

shouldn’t be just filled with images, unlike most art &

music magazines It’s the reason why we continue to

grow at a very fast rate. It’s also the reason why we

have managed to grab the attention of internationally

renowned artists, djs and photographers for our third

issue. They believe in our ideology. Who wouldn’t ?

Throughout both issues of the magazine, we have

managed to find obscure young talents who are

held in high regard within their respected industries,

whether it should be art, photography or music. We

want to give exposure to the talent of the future, the

next big thing. Already, one of the illustrators that

we interviewed in our first issue, Rose Wong, has

started to turn heads with her work in the online

world. She got the exposure of 17,000 readers with

our first issue. We are able to elevate her talent to

the next level. All our writers are young, talented and

are deeply knowledgeable within their respected

field of expertise. It is because of our collective

youth that we don’t try to act young. We are young.

We know what fellow young people want. We go to

universities or college in either the UK or the US; we

know what interests our age group because we are

the age group the magazine is aimed at. We know

what we want, so do our readers.

We are global

Although we are based in the fair city of

London, this doesn’t limit our reach to the

readers of the world. Unlike traditional

printing techniques, where you print a thousand

copies & distribute within your city or nation. We

are limitless. If there is an internet connection in

any corner of the earth, you can reach us. Simple

as that.

Although we have a huge international following

developing, we are working hard to cement our

place within the UK’s major cities. London is fast

becoming our hub. We are planning a number

of advertising campaigns within the city. With

our growing reputation we now able to associate

ourselves with art and music events. Along with

London, cultural cities such as Manchester and

Liverpool have started to take note of us, with a fan

base steadily growing on its own.

Fro m east to w estp eo p le h av e r ea d o u r m agaz i n e

As mentioned previously, we are an international

magazine. No one can doubt this. Name any

country and I’m pretty sure we have readers there.

The US and the UK are where most of our readers

live. On the map above you can view which nations

our loyal readers come from.

57% of our readers are in the 18 - 24 age bracket16%

of our readers are in the 25 - 34 age bracket

14.1% of our readers are in the 13 - 17 age bracket

53% of our total readership are female while the

remaining 47% are male

I ss u e o n e - Ov er 17,0 0 0 r ea d ers i n t h r ee m o n t h s i ss u e two - ov er 1 0,0 0 0 r ea d er i n o n e m o n t hp roj ect ed to r eac h 25,0 0 0 r ea d ers i n t h r ee m o n t h s

i ss u e t h r ee- p roj ect i n g to r eac h 33,0 0 0+ r ea d ers

Read Issue the second issue for free here !

Follow us on :

We are the future

We have a huge advantage over the

printed media. Ask yourself, how useful

is a printed advertisement ?If a reader

likes a product, they have no way to follow up on

their interest without manually looking for the product

online or in stores. In all likeliness, they will turn a

few pages and forget about the product all together,

not the best system in the world is it ?

We can hyperlink each detail within the magazine,

so that with one click, the reader can be on any

specific page that you wish.Not only that, we have

the capability for multiple hyperlinks within a page.

A product, social network, or website in one single

page.Printed mediums can’t do this, it can only

r ea d ers ca n r eac h yo u r s o c i a l n etwo r k s i t es, p ro d u cts & w eb s i t e w i t h a s i n g le c li c k

compete with awkward QR codes, and how often do

you see a person use those ?As we all know social

networks are a huge part of daily life for consumers

and are hugely important for brands. We can add

those links onto the advertising page. Just like our

poster above, it is multi-functional. You can access

a variety of information from it: Facebook, Twitter,

Youtube, Tumblr, the magazine itself and the network.

Test it out yourself, click on any icon within thetest

advertisement for the magazine.

Readers can access a vari ety of sites with a si ngle click on an add Facebook, twitter,youtu be, offical websites, web stores are all a click away

Seven shades of black - three

Following the success of the first two

issues, we have found it much easier for

musicians to accept our off for features

and interviews.They want to be featured within

the magazine; they can see that we are serious

about what we do and are making a success

of the magazine.

Issue Three will see a huge leap in the quality

of the people we have (remove) interviewed

within the issue. We have managed to gain

interviews with huge international names within

their respected genre. The list that follows are

the musicians we have already interviewed or

have agreed to let us interview them. They have

a combined total of over 106,217 facebook

fans. One single wall post to their fans could

see the views for the magazine far surpass our

expectations. Artists include:

Aeroplane

Mount Kimbie

Tokimonsta

Munk

Daniel Wang

Jacques Renault

Oriol

Along side We are working towards a major

interview with Busy P and Carte Blache. They

have a combined total of 118,181 facebook

fans, exposure like this would send out stats

sky rocketing.

The stats that you have just read do not show

any of the musicians Twitter stats.

the musicans we have confirmed for interviews have 106,217 combined fACEBOOK FANS

If other interviews work out, this could rise to 224,000 facebook fans

think of the exposure

Oth er featu re i n th e issue

interview with at least two talented up-and-coming illustrators

At least one interview with a ph otograph er along with another one featuring

retro film review

fashion articles

Music articles along with reviews

seven shades online o u r o n li n e p r es en ts

w h er e o u r m agaz i n e b r eat h es, li v es a n d g rows

Our magazine, as you know by now,

is based solely on the internet. We

are constantly updating our social

media websites, such as Facebook and Twitter,

but our main tool on the web is Tumblr.

Why focus on Tumblr ? Simple. Facebook is

starting to fade out. The stats don’t lie. In the UK

alone, facebook suffered 100,000 deactivated

accounts in May. This is why Tumblr is where

our magazine is focused on. Tumblr’s popularity

is growing with ease every week. Tumblr is the

future, just like us.

With 1,700+ users following our main blog,

we are now experiencing a number of new

followers everyday. On there, our followers

can take in our culture, tastes and style. They

can live and breathe the magazine. There,

our loyal followers can read the magazine

and see our Facebook link. When our image

gets reposted on another blog, any clicks on

the images takes the viewer back to our blog.

This leads us to create many new fans and

thousands of readers a month. This wasn’t

enough to satisfy us though, we created the

Seven Shades Network.

The Seven Shades Network is part of our

concept to grow our influence in the Tumblr

blogging network. It is allowing us to generate

new magazine readers but also it finds the type

of arts & music loving our publication craves for.

The network is crafted from specially selected

blogs the we think represent the magazine well.

They then have a widget on their site which

enables all of their hundreds or thousands of

followers to view the magazine.

Rates andspecs

M agaz i n e R at esInside front cover

Single Page

Half Page

Third Page

Double Page

750 1,230

Po u n d s D o lla rs Eu ro s860

550 902 630

450 740 515

250 410 285

200 230330

Single page - 8.85” W 11.81” H

Double Page - 17.7” W 23.62” H

Half Page - 4.425” W 5.9” H

Third Page - 2.952 W 3.93” H

No bleed or trim requiered

th ese are th e i ntroductory rates for th e th i rd issu e , prices for th e futu re issu es wi ll i ncrease

D i m en s i o n sVisuals are preferred to be CMYK , but other

formats are fine. All art must be at least 300 dpi.

IMPORTANT - Any hyperlinks to any sites

within the page must be clearly stated in an

attachment along side the destination for the

entire page or the destination for particular

areas within a page.

I m ag es S en d i n g a d sPreferred file type for the ads are PDF. If

InDesign is used please make sure the fonts

are converted into outlines & are saved for CS4.

Email all the information to

7shadesmagazine@gmail.com