seven loves social - #helloworld sydney dev. conference 2016
TRANSCRIPT
@clivedickens in/cdickens /cdickens
Clive DickensChief Digital Officer
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Source: Nielsen Digital Ratings Monthly, March 2016
1 2 3 4 5 6 7 8Google Microsoft
SWM â
Yahoo!7Facebook eBay
Apple
Computer
Telstra
Corporation
Aus. Federal
Government
+0.5% +3.5%Month
onMonth
-0.4%+0.3% +5.4%+3.9%-1.2% +0.7%
18,440,000 15,663,000 15,515,000 13,281,000 11,664,000 11,158,000 11,00111,065,000
Top ParentsRanked by Monthly Unique Audience
26m Global Social Community
Own the Video Stories
Have the rights to tell thevideo stories on every screen
Screen & Video businessmodels and native products
Best in class dev. Tools to improve UX
Social Video Tools at Heart of the Content
8active amplifybrands 3m Client
Impressions delivered
Best in Class engagementtool to drive client R.O.I
#7tennis
⢠Australian Open peak streams/day: 872k
⢠Total video streams: 7.9m
⢠Total minutes: 46.3m (+140% YoY)
⢠Unique Identifiers (UI): 1.5m
⢠Total Ad impressions: 99.5m
2016⢠Australian Open peak streams/day: 447k
⢠Total streams: 4.4m
2015
Sources:
BrightCove, Yahoo!7 internal reporting,
SWM internal reporting
2017
â Social partners enhance UX
Rio Broadcast + Digital Ecosystem
Source: SWM
Delivering engagement and value through powerful storytelling
@clivedickens in/cdickens /cdickens
Clive DickensChief Digital Officer
đ