seven habits of highly effective designers - fall 2013

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THE SEVEN HABITS of Highly Effective Designers

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Seven Habits and Principles to assist novice designers in creating high quality and effective graphics. Presenters: Mike Foster (@mjfoster83), Chris Rhie (@chris_rhie), and Annemarie Gray (@annemariegray)

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Page 1: Seven Habits of Highly Effective Designers - Fall 2013

The seven habiTsof Highly Effective Designers

Page 2: Seven Habits of Highly Effective Designers - Fall 2013

Present a simple set of principles to follow for novice designers.

You have to know the rules before you can break them.

workshop goals

WhaT

WhY

Page 3: Seven Habits of Highly Effective Designers - Fall 2013

who we are

mike fosTerGIS, Data Visualization& Graphics Specialist

Page 4: Seven Habits of Highly Effective Designers - Fall 2013

AttorneysPublic officials

Investors/LendorsSingle-family developers

Continuum of care providersAffordable housing developers

Neighborhood-based developers

Network with some of the top developers, lenders, and investors and get up-to-date affordable housing industry information from top policy-makers in New Orleans and Louisiana

who? why?

april 26, 20128 am - 2 pm

Lindy Boggs Conference CenterUNO Campus2045 Lakeshore Dr @ elysian fields, new orleans, la 70122

new orleans

h o u s i n g community development

conference

first annual

presented by sponsored by

&

Co-Director of the Global Development And Environment Institute,Tufts UniversityWed. February 13th, 12:30 - 1:30 pmRoom 10-401

President and CEO of the New Economics InstituteWed. February 20th, 12:30 - 1:30 pmRoom 10-401

Professor of Ecological Economics at Universitat Autònoma de BarcelonaTues. March 5th, 12:30 - 1:30 pmRoom 10-401

Professor of Sociology at Boston CollegeWed. April 3rd, 12:30 - 1:30 pmRoom 10-401

Lionel R. Bauman Professor of Political Economy at the University of MarylandCo-founder of the Democracy CollaborativeTues. April 9th, 5 - 7 pmRoom 3-270

building the new economyspring 2013 speaker series

Neva goodwin 2.13A New Economics for the 21st century

state of the New Economy Movement

the economics of degrowth

rethinking consumption

THE NEXT economic TRANSFORMATION

bob massie 2.20

giorgos kallis 3.5

juliet schor 4.3

gar alperovitz 4.9

New Economy @ MIT

Presented by:

join our listserv: [email protected] rsvp to: [email protected]

with support from the New Economics Institute

who we are

annemarie graYMCP 2014

Page 5: Seven Habits of Highly Effective Designers - Fall 2013

chrisTopher rhieMCP / MSRED 2013

NEX

CITY

Refig

ured

Urb

anism

for t

he 2

1st C

entu

ry

prepared for: The ciTy of kiryaT gaT, israel

prepared bY:

daTe:

MiT deparTMenT of Urban sTUdies & planningTaU laboraTory for conTeMporary Urban design

aUgUsT 2012

Kiryat Gat 2025

KG_Studio_Cover_0922.indd 1 9/22/12 2:29 PM

who we are

Page 6: Seven Habits of Highly Effective Designers - Fall 2013

what is graphic design?

“It is not how much information there is, but rather how effectively it is arranged.”

Edward R. Tufte

Page 7: Seven Habits of Highly Effective Designers - Fall 2013

what is graphic design?

The art of communication, stylizing, and problem solving through type and image.

Generally highly functional and utility-driven. Composition is of high importance.

-typography and font-color palettes

-page layout and balance-manipulation of image

Page 8: Seven Habits of Highly Effective Designers - Fall 2013

urban planning graphics

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urban planning graphics

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urban planning graphics

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the good, the bad, and the ugly

Page 12: Seven Habits of Highly Effective Designers - Fall 2013

the good, the bad, and the ugly

Page 13: Seven Habits of Highly Effective Designers - Fall 2013

the good, the bad, and the ugly

Page 14: Seven Habits of Highly Effective Designers - Fall 2013

the good, the bad, and the ugly

Page 15: Seven Habits of Highly Effective Designers - Fall 2013

the good, the bad, and the ugly

Page 16: Seven Habits of Highly Effective Designers - Fall 2013

the good, the bad, and the ugly

Page 17: Seven Habits of Highly Effective Designers - Fall 2013

the good, the bad, and the ugly

Page 18: Seven Habits of Highly Effective Designers - Fall 2013

the good, the bad, and the ugly

Page 19: Seven Habits of Highly Effective Designers - Fall 2013

the good, the bad, and the ugly

Page 20: Seven Habits of Highly Effective Designers - Fall 2013

the good, the bad, and the ugly

Page 21: Seven Habits of Highly Effective Designers - Fall 2013

the good, the bad, and the ugly

Page 22: Seven Habits of Highly Effective Designers - Fall 2013

the good, the bad, and the ugly

Page 23: Seven Habits of Highly Effective Designers - Fall 2013

the good, the bad, and the ugly

Page 24: Seven Habits of Highly Effective Designers - Fall 2013

the good, the bad, and the ugly

Page 25: Seven Habits of Highly Effective Designers - Fall 2013

Less is always more.

1

When in doubt, keep it simple.

The effective use of negative space is a hallmark of good design -- design the negative space just as you would the positive space. Ask yourself: “What elements can I remove or simplify and still retain my message?” Pare it down to the essentials.

For repetetive information, remember the “rule of small multiples.”

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10/29/13 Drought’s Footprint - Graphic - NYTimes.com

www.nytimes.com/interactive/2012/07/20/us/drought-footprint.html?ref=earth 1/2

Search All NYTimes.com

FACEBOOK TWITTER GOOGLE+ E­MAIL SHAREPublished: July 19, 2012

Drought’s FootprintMore than half of the country was under moderate to extreme drought in June, the largest area of the contiguous United States affected by such dryness innearly 60 years. Nearly 1,300 counties across 29 states have been declared federal disaster areas. Areas under moderate to extreme drought in June ofeach year are shown in orange below. Related Article »

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Be hierarchical.

2

Communicate the relative importance of data through variations in size, weight, and intensity. You should be able to squint and clearly understand a simple hierarchy of your composition.

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Good design has CRAP.

It’s okay if you have a lot to fit. Contrast, Repetition, Alignment, and Proximity: use these principles to allow your audience to easily follow the connections between your ideas.

3

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Just two fonts.

4

Good design can be achieved with just one or two fonts. As a general rule, sans serif fonts work well for titles, headers, and electronic media. Serif fonts work well for body text in print media. The most useful fonts have many weights to choose from.

Page 44: Seven Habits of Highly Effective Designers - Fall 2013
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HELVETICAADOBE

CASLON PROFRANKLIN

GOTHIC

TITLEFONT SIZE 36

LEADING 36

SUBTITLEFONT SIZE 18

LEADING 18

BODY TEXTFONT SIZE 10

LEADING 12

CAPTION FONT SIZE 7LEADING 12

Page 46: Seven Habits of Highly Effective Designers - Fall 2013
Page 47: Seven Habits of Highly Effective Designers - Fall 2013
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Co-Director of the Global Development And Environment Institute,Tufts UniversityWed. February 13th, 12:30 - 1:30 pmRoom 10-401

President and CEO of the New Economics InstituteWed. February 20th, 12:30 - 1:30 pmRoom 10-401

Professor of Ecological Economics at Universitat Autònoma de BarcelonaTues. March 5th, 12:30 - 1:30 pmRoom 10-401

Professor of Sociology at Boston CollegeWed. April 3rd, 12:30 - 1:30 pmRoom 10-401

Lionel R. Bauman Professor of Political Economy at the University of MarylandCo-founder of the Democracy CollaborativeTues. April 9th, 5 - 7 pmRoom 3-270

building the new economyspring 2013 speaker series

Neva goodwin 2.13A New Economics for the 21st century

state of the New Economy Movement

the economics of degrowth

rethinking consumption

THE NEXT economic TRANSFORMATION

bob massie 2.20

giorgos kallis 3.5

juliet schor 4.3

gar alperovitz 4.9

New Economy @ MIT

Presented by:

join our listserv: [email protected] rsvp to: [email protected]

with support from the New Economics Institute

Page 50: Seven Habits of Highly Effective Designers - Fall 2013

Serif:

Adobe Caslon ProGeorgiaGaramond

Sans Serif:

HelveticaFranklin Gothic BookOpen Sans

Page 51: Seven Habits of Highly Effective Designers - Fall 2013

Magic number twelve.

5

The human mind looks for natural proportions of 2, 3, and 4. As the least common denominator, 12 is an extremely useful number for column layout, and it’s also a good point size multiple for fonts (12pt, 24pt, 36pt, etc). A good rule of thumb is that a column of text should be about 60 characters wide for your eyes to easily follow.

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Imitate. (But don’t copy.)

6

Beg, borrow - but don’t steal - ideas for beautiful graphics from experienced designers.

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Be color conscious.

7

Like a well-written paragraph, each graphic should have a singular message. Use color to highlight differences.

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Let’s see what you got.

http://web.mit.edu/crhie/www/sevenhabits/