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Setting Up An Online Store

CJ Lucke

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Of:

Affordable collaborative data

management in the cloud.

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Today’s Speaker

CJ LuckeCEO,

Public Remix Hosting:

Sam Frank, Synthesis PartnershipAssisting with chat questions:

April Hunt, Nonprofit Webinars

Setting Up an Online StoreCJ Lucke, Public Remix

CJ Lucke, Public Remix

Work with local government and

nonprofits to engage customers

Teach social media and govt.

admin. for local universities

CEO for Public Remix

Today’s take-aways

• Understand the online store transaction process

• Review top electronic storefront options

• Learn what are the "hot" sellers

• Become a revenue center selling surplus

• Discuss the legal constraints of online transactions

• Have fun!

Examples: Outside

Vendor

San Diego Historical Society | Printroom | Photos

http://http://www.sandiegohistory.org/online_resources/gallery.html/

Examples: CafePress

http://www.cafepress.com/

Greater Good:

Family of Specialty Sites

http://https://www.thehungersite.com/store/site.do?siteId=220/

Greater Good -

FairTradeThe GreaterGood Network welcomes product submissions for review by our

buying team. Please send a letter describing your company and collection along

with a product sample and pricing to:

• GreaterGood store

c/o CharityUSA.com, LLC

One Union Square

600 University Street, Suite 1000

Seattle, WA 98101

USA

Attn: T. Blakely

• Please note that product samples will not be returned, nor do we pay for samples.

• Product submissions do not imply or guarantee an intent to purchase submitted

products. Due to the volume of product submissions, we are not able to

acknowledge receipt of every product.

Examples: Licensing

New York City | Admin. Services | Everything NY!

http://http://a856-citystore.nyc.gov//

New York

24 million dollars a year in revenue - RFP & multiple vendors

Aggressive enforcement of licensing and images

Lawsuits

All departments under one umbrella

Copy of RFP at PublicRemix.com

Examples: LA Coroner’s

Office

http://http://www.lacoroner.com/Default.aspx/

Examples: Gift Catalog

Mercy Ships | Donations

http://http://www.mercyships.org/index.php/pages/gift_catalog/

Examples: In Kind Direct

http://www.inkinddirect.org/

Created by Prince of Wales | Magento | Distributes products to charities

Examples:

PersonalizationParking cards, credit cards, stamps (value of your logo/brand)

http://http://a856-citystore.nyc.gov/4/Parking-Cards//

First: What is your goal?

Political - is your agency ready for this?

Marketing

Get your name and logo out in public

Attract more members

Revenue

Set realistic goals

Start small with pilot project

Second: In-house or

out?Just selling on-line or have retail store locations?

Do you have the resources in-house? (customer relations, IT support, shipping, returns, legal)

Is your Finance dept. able to accept credit cards?

Will your legal dept. allow you to sell surplus?

Would an outside vendor make a profit?

Can you partner with tourism office?

Preferred method:

Outsource

Write an RFP and see if anyone is interested

What is your expected level of service? (Hours open for storefronts, 24 hour online service, express shipping)

Setting up In-house

Get buy-in from decision makers

Decide on products you want to sell, inventory you will keep, secure storage area and how you will fulfill orders

Work with IT & Finance to develop website, shopping cart, credit card authorization, bank deposits and customer return policies

Selling Surplus

How not to do it

Selling Surplus

Farmington, NM

Yuma, AZ

http://www.publicsurplus.com/sms/farmington,nm/browse/home

eBay - State of Oregon

OregonTrail2000 on eBay

Website Store Vendors

Resolution, Inc. http://www.resodirect.com/

Volusion http://www.volusion.com/nonprofit/

Magento http://www.magentocommerce.com/

CafePress http://www.cafepress.com

eBay http://www.ebay.com

Public Auction http://www.publicsurplus.com

Thank you!

Visit PublicRemix.com for copy of NY RFP and more info

Your customers want to buy products on-line; you can make it easy for them!

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