Airlines seek to drive revenue by differentiating

in our competitive travel market

Corporations aim to balance cost control with policy

compliance and the traveler experience

Agencies seek to efficiently manage content complexity and to focus investment on

creating value

Business traveler expectations are changing, driven by retail experiences

What this means to an online travel program:OPPORTUNITIES CHALLENGES

› Offer NDC and traditional content together › Understanding implications of NDC adoption

› Leveraging NDC content can enable personalized, omni-channel offers

› Showcasing your value in the ecosystem

› Focus on additional value-driving content › Aggregating multiple sources of content

› Deepen partnerships with suppliers and technology partners › Assessing your changes in workflow

Marketplace dynamics are driving the need for new retailing and distribution capabilitiesSetting the Scene

FACT SHEET | ONLINE TRAVEL AGENCIES

What can I do to prepare? Educate yourself on each

airline’s content and distribution strategy

Understand any impacts to your existing contract

based on which channel the trip is booked

Learn what personalized offers airlines will be offering and to whom

Speak to your airline, GDS and technology partners to become

familiar with the plans and potential impacts on their side

Airline Partnerships Technology Partnerships

What NDC is (and what it isn’t)NDC (New Distribution Capability) is a travel industry-supported program launched by IATA for the development and market adoption of a new, XML-based data transmission standard. This standard will make it easier for travelers to compare flights and prices, with increased visibility into ancillary offers, for a more personalized traveler experience.

NDC is NOT a commercial model or new retailing solutions.

NDC is one thing. Bringing it to life is our thing.

We are going Beyond NDC to add end-to-end value

Provide highly RELEVANT

offers based on business traveler purchase history

Differentiate with CONSISTENT

product offers displayed across all channels

Ensure SEAMLESS

booking service and travel experience

Improve SPEED TO MARKET to get new products and airfares to market faster

… and ensure key OTA operations and workflowsSupport audit processes

Platform investments built for omnichannel experiences

Rigor for capacity and scalability

Want to know more?Download “Beyond NDC for OTAs” for a more in-depth look at NDC and how it affects an online travel program.

www.sabre.com/beyondndc

Active reservation synchronization

Time for action

• GET ENGAGED IN THE CONVERSATION

MEET WITH YOUR SUPPLIERS AND TECHNOLOGY PARTNERS

ASK CRITICAL QUESTIONS

TEST SABRE APIS

CONTACT YOUR SABRE ACCOUNT MANAGER

Best offer available in the market

Lifecycle management of the trip