setting the record straight: drupal as an enterprise web content management system
TRANSCRIPT
![Page 1: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/1.jpg)
1
Setting the Record Straight:!Drupal as an Enterprise Web Content Management System!
![Page 2: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/2.jpg)
2
• Founded Drupal
• Co-‐founded Acquia
• Co-‐founded Mollom
• Co-‐founded Drupal Associa7on
• Holds a PhD in CS
• Likes photography, chocolate
• @dries
![Page 3: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/3.jpg)
3
Agenda!
• What is Drupal? And Which Vendors Does Drupal Compete Against?
• Common Myths about Drupal in the Enterprise
• What’s New in Drupal 8? • Questions
![Page 4: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/4.jpg)
4
What is Drupal?
![Page 5: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/5.jpg)
5
Group Collaboration
User Generated Content
Activity Streams
Drupal is a Unified, Open Source Platform for !Content, Community, and Commerce
Easy and Fun Content Authoring
Pre-Built Integrations
Presentation Layer
Globalization and Localization
Multi-channel Delivery Optimize online shopping across channels and devices
Integrations with 3rd Party Commerce Platforms Product Catalogs Shopping Carts,
Orders, and Payment Processing
![Page 6: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/6.jpg)
6
Who does Drupal Compete With?
![Page 7: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/7.jpg)
7
Primary Competitors!
• Web Content Management – Adobe Experience Manager – Sitecore – Legacy WCM vendors including SDL Tridion,
HP/Autonomy TeamSite, and Oracle
• Social Business Software – Jive – Lithium
![Page 8: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/8.jpg)
8
What do the Analysts Say?
Forrester Wave Web Content Management
Forrester Wave Social Depth PlaForms
Gartner Magic Quadrant Web Content Management
Analysts take a laggard view at markets, but!Drupal is quickly gaining mindshare!
![Page 9: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/9.jpg)
9
So, What are the Common Misconceptions about Drupal?"
"And How Do Proprietary
Vendors Compete?
![Page 10: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/10.jpg)
10
Fear. Uncertainty. And Doubt. (FUD)!
![Page 11: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/11.jpg)
11
![Page 12: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/12.jpg)
12
Top 5 Myths About Drupal 1. Drupal is just for b logs and s imple s i tes 2. Drupal isn’t secure 3. Drupal won’t scale to handle the wor ld’s largest s i tes 4. Drupal requi res t r iba l knowledge 5. Drupal won’t work wel l wi th my market ing tools
![Page 13: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/13.jpg)
13
Myth #1: Drupal is just for blogs and simple sites, not Global Enterprises
![Page 14: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/14.jpg)
14
![Page 15: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/15.jpg)
15
GE selected Drupal for more flexibility, "better agility, integrate faster on "
a centralized platform
![Page 16: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/16.jpg)
16
DRUPAL. EVERYWHERE.
NBC standardized on Drupal across entertainment, news, and sports sites
![Page 17: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/17.jpg)
17
300 completely custom artist experiences on Drupal
![Page 18: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/18.jpg)
Over 50% of the Top Media and Entertainment Companies" Over 130 Nations" 7 of 8 Top Universities"
Drupal Dominates the Enterprise"
![Page 19: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/19.jpg)
9 of 12 Top Technology Companies"
33% of Largest Life Sciences Companies"
50% of Top 15 Financial Services Companies" Others"
Drupal Dominates the Enterprise"
![Page 20: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/20.jpg)
20
Growth of Drupal!Quantcast Top 100,000 Sites (from BuiltWith.com)!
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
Q1 11
Q2 11
Q3 11
Q4 11
Q1 12
Q2 12
Q3 12
Q4 12
Q1 13
Q2 13
Q3 13
Q4 13
Q1 14
Drupal
Adobe
Sitecore
![Page 21: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/21.jpg)
21
Myth #2: Drupal isn’t secure
![Page 22: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/22.jpg)
22
![Page 23: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/23.jpg)
SECURE Drupal runs sites for over 130 nations.
![Page 24: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/24.jpg)
24
“One interviewee from a global pharmaceutical organization believed that his open source WCM solutions
were more secure than proprietary ones …
Many also feel that the open code base is a particular advantage, as it allows organizations to explore potential
security vulnerabilities.”- Forrester Research
![Page 25: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/25.jpg)
25
“Continuous and broad peer review, enabled by publicly available source code, supports [our] software reliability and security efforts” - David M. Wennergren, Department of Defense CIO“Clarifying Guidance Regarding Open Source Software”
![Page 26: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/26.jpg)
26
Myth #3: Open Source won’t scale "to handle the world’s largest sites
![Page 27: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/27.jpg)
27
![Page 28: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/28.jpg)
28
Open Source Powers the Enterprise at Massive Scale!
Digital Experiences Drupal
Big Data Hadoop
Database NoSQL
Operating System Linux
![Page 29: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/29.jpg)
29 460M Hits to grammy.com "
on night of award show
![Page 30: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/30.jpg)
30 30K Concurrent visitors per second during Hurricane Sandy with 100% uptime, serving 5.1M customers in metro NYC
![Page 31: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/31.jpg)
31 SCALE Weather Channel, a Top-25 Alexa ranked site,
is replacing legacy Percussion product with Drupal
![Page 32: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/32.jpg)
32
Myth #4: Open Source requires "tribal knowledge
![Page 33: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/33.jpg)
33
![Page 34: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/34.jpg)
34
This is the Drupal Community
![Page 35: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/35.jpg)
35
Market Presence 1,500,000+ sites Global Adoption 196 countries Extensive Capabilities 23,000+ modules Broad Community 1,000,000+ members Active Development 28,000+ developers
Drupal is the Largest !Open Source Platform in the World!
2X the size of Linux developer community
![Page 36: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/36.jpg)
36
Drupal
Proprietary Web CMS Products
0 10000 20000 30000
28,000
100
Size of Development Team
![Page 37: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/37.jpg)
37
“As one Forrester Customer told us, We had some concerns about support with open source, but we felt like a commercial company like Acquia could make up for that
and give us the support we need.”
- Forrester Research
![Page 38: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/38.jpg)
38
Myth #5: Drupal is More Expensive
![Page 39: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/39.jpg)
39
![Page 40: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/40.jpg)
40
![Page 41: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/41.jpg)
41
![Page 42: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/42.jpg)
42
Example 3 Year Total Cost:!Drupal vs. Proprietary Web CMS
Proprietary CMS e.g. Sitecore or Adobe Year 1 Year 2 Year 3 Total License $200,000 $0 $0 Implementation Services $200,000 $20,000 $20,000 Maintenance $40,000 $40,000 $40,000 Hosting $40,000 $40,000 $40,000 Total $480,000 $100,000 $100,000 $680,000
Drupal Year 1 Year 2 Year 3 Total Drupal $0 $0 $0 Implementation Services $150,000 $15,000 $15,000 Acquia Cloud $60,000 $60,000 $60,000 Total $210,000 $75,000 $75,000 $360,000
![Page 43: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/43.jpg)
Projected 5 year savings by migrating 55 websites from legacy OpenText Vignette to Drupal $4.7M
![Page 44: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/44.jpg)
44
Bonus! Extra Myths 1. Drupal Doesn’t Have a Roadmap 2. Drupal Doesn’t Have an Upgrade Path
![Page 45: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/45.jpg)
45
So, enough with the FUD. ""
Let’s talk about the next version of Drupal, Drupal 8
![Page 46: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/46.jpg)
46
1. Integrated WYSIWYG Editor
• “Make content editing as easy as Microsoft Word”
2. In-place editing
New in Drupal 8!Re-imagined Content Authoring Experience
![Page 47: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/47.jpg)
47
1. Everything in Drupal 8 is Responsive • Themes, Images, Tables,
Breakpoints, etc. • Toolbar
2. New Mobile Preview 3. Optimized for Speed!
New in Drupal 8"Mobile Everywhere
![Page 48: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/48.jpg)
48
1. Automatically downloads interface translations - Over 100 languages supported
2. Built-in Support for multilingual
sites 3. Show + Hide Content By
Language 4. Over 500+ additional fixes
+features
New in Drupal 8"Multilingual and Globalization Support
![Page 49: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/49.jpg)
49
Modern RESTful APIs Enable Better Integrations With the Tools You Already Use
New in Drupal 8"Better Integration Support
![Page 50: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/50.jpg)
50
Lastly, A Little Bit About Acquia
![Page 51: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/51.jpg)
51
Acquia: the Digital Business Company
• Example customers include Twitter, Mercedes-Benz, Warner Music, Stanford University, Cisco, Puma
• Empowering companies to deliver great digital experiences that integrate content, community and commerce
• More than 440 employees,4,000 customers; Deloitte Fast 500 fastest-growing private company
Key Verticals • Financial Services • Healthcare • Higher Education • High Technology • Life Sciences • Media & Entertainment • Non-profit / NGOs • Public Sector
![Page 52: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/52.jpg)
52
Acquia, The Digital Business Company!
Continuous Delivery Cloud
Platform
Digital Engagement Services
![Page 53: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/53.jpg)
53
Ok, Let’s Wrap This Up
![Page 54: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/54.jpg)
54
![Page 55: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/55.jpg)
55
1996-2003 WCMS
Web Content Management Systems
CLOUDS + SUITES REPLACED BY OPEN SOURCE?
By 2010Open Source destroyed
proprietary WCMS Market
2014
Marketing Cloud
201X
Drupal Changed the Industry!
![Page 56: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/56.jpg)
56
Proprietary companies are building closed systems,
ACCESSIBLE TO ONLY A FEW.
![Page 57: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/57.jpg)
57
Drupal brings these capabilities to the
masses.
![Page 58: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/58.jpg)
58
Resources!
• Georgia.gov case study – https://www.acquia.com/resources/case-study/
georgiagov • Pfizer – Building a Global Digital Platform on
Drupal – https://www.youtube.com/watch?v=oCMOTh-CtzE
• Try Drupal on Acquia Cloud Free – https://acquia.com/free
![Page 59: Setting the Record Straight: Drupal as an Enterprise Web Content Management System](https://reader037.vdocuments.us/reader037/viewer/2022100309/554ae278b4c9056a798b502b/html5/thumbnails/59.jpg)
59 @dries :: [email protected]