setting standards, unleashing innovation
DESCRIPTION
Presentation by Ian Maddocks, NFC Forum Board of Directors, MasterCard, at the NFCP Global Summit June 4 - 5, 2014.TRANSCRIPT
Setting Standards, Unleashing Innovation
Ian Maddocks, NFC Forum Board of DirectorsNFCP Global SummitJune 4-5 | London
NFC Industry Update
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Global Market Situation
Recent Developments Wearables market takes off Nationwide NFC payment device
rollouts in US New HCE feature in Android 4.4 Global payment networks launch
HCE solutions Major North American coffee
shop launches NFC pay First NFC-enabled household
appliances launched New NFC/Bluetooth LE solutions
– Smart thermostats, hybrid beacons
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Analysts Agree
ABI Research– 125M NFC handsets shipped in 2012; 285M shipped in 2013; 500+M in
2014 – NFC-enabled smartphone shipments are anticipated to increase by 481%
from 2012 to 2015
Berg Insight– 1 in 3 mobile phones will come with NFC by 2017– From 2012 to 2017, installed base of NFC handsets will increase at a CAGR of
65% to reach 2.1bn units– By 2017, the penetration rate for NFC in handsets will reach approximately
32%
Gartner – 50% of smartphones will have NFC capability by 2015
IHS Technology– Two in three phones will come with NFC by 2018– Annual shipments increasing from 275M units in 2013 to 1.2B units in 2018
Juniper Research– 1.5B+ mobile wallets in use around the world by 2018– By 2017, 1 in 4 US consumers will use NFC-enabled devices to pay for goods in-store
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NFC Phones Available Now(Representative)
Flagship models with NFC Samsung Galaxy S4 &
S3 LG G2, select Optimus
series HTC One series Motorola Moto X Blackberry Z10 & Q10 Nokia select Lumia
series Sony select Xperia
series Google Nexus 4/7/10,
Galaxy Nexus Android, BlackBerry,
Windows Phone 8all support NFC at operating system level
100% of Top 25 Amazon US contract phones 5
DLI 9000
NFC Tablets(Representative)
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NFC-enabled tablets on the market or coming soon
Google Nexus 7 Kuoziro FT701W
Asus Vivo Tab/Tab RT
HP Elitebook Revolve
Google Nexus 10
Asus Padfone Infinity Asus Vivo Tab
Smart
Asus Padfone 2
BWC ToughSlate Fujitsu Arrows Tab
HP Elitepad 900
Asmaitha Sruta 7” Tablet
7″Cetrix CT973G Cetrix CD661
Samsung NFC-enabled laser printer
More NFC Devices
Additional types of NFC devices available now or on the way
Moneto: NFC microSD for the
iPhone & Android
Revosys V5 taxi terminal/tablet
ViVOtech NFC payment terminals
Sony RC-S380 reader/writer
Glidepoint NFC trackpad
Smart Meters for utility companies
Nintendo Wii U controllers
BarclayCardPayment wristbands
RhythmTrak Heart Monitor
I-O Data WiFi Router
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What Device Availability Means
NFC more widespread and accessible
Growing familiarity
New business opportunities
Growing consumer demand
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The NFC Forum
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Mission and Goals
The mission of the NFC Forum is to advance the use of NFC technology by:
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Developing standards-based specifications that ensure interoperability among devices and services
Encouraging the development of products using NFC Forum specifications
Educating the market globally about NFC technology
Ensuring that products claiming NFC capabilities comply with NFC Forum specifications
Promoting the NFC Forum N-Mark
NFC is Based on Standards
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NFC Communication Modes
Connect the world of apps with the physical world …Apps jump into the world and touch people, objects and other apps.
Connect devices through physical proximity … magical connection of devices by simply touching them. A true device “hand shake”.
Connect to a common infrastructure …Incorporates the use of a secure elementto allow your phone to act like an “interactive card” for payment, transportation, ID and physical access
Tag/Card Reader/Writer (Terminal)Multi-standard (ISO/IEC14443, JIS X 6319-4/Felica, ISO/IEC15693)
Card Emulation (Secure Element, HCE)EMVCo/ISO/IEC14443, JIS X 6319-4/Felica
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Peer to Peer (Device to Device)NFCIP-1, NFCIP-2 (ISO/IEC18092,
ISO/IEC21481)
NFC Forum Architecture
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Specification Development
21 NFC Forum specifications approved spanning: Data exchange formats Tag types Record type definition Device interface controller Protocols Reference applications Personal Health Device
Communications
www.nfc-forum.org/specs/spec_dashboard/
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New Set of Integrated Specifications
NFC Activity 1.1 Connection Handover
1.3 NCI 1.1 Digital Protocol 1.1 LLCP 1.2 Type 1/2/3/4 Tags
… designed for use together to streamline and accelerate NFC product development
Mediated Handover: A new featureof Connection Handover 1.3
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Compliance Program
Compliance Committee
Comprises 2 programs driving interoperability: Certification:
conformance to specifications
Plugfests: successful interaction of NFC-enabled devices
More N-Marks in the World
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2,708 downloads since 2009
2009 2010 2011 2012 2013
198 217
517
722
843
N-Mark Licenses per Year
Unleashing Innovation
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SIGs: Special Interest Groups
2-way industry communication makes this work Obtain business requirements for possible specifications
and certification implications Work on education and guidelines for each industry,
deliveringwhite papers, demos, best practices, how-to guides, etc.
Look at NFC from consumer and vertical perspectives, making sure the value proposition is there
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Delivering first-generation NFC
Preparing for the next
CE PaymentRetail HealthTransport New
Created and published by NFC Forum and IATA
Document downloadable from the NFC Forum webpage
Goal: Help the air travel industry to better understand and evaluate potential benefits and costs, use cases, and implementation options associated with NFC technology
Numerous practical applications of NFC associated with the air traveler's journey are described in detail (focus on provisioning and redemption of boarding passes)
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Air Transport Task Force
Updated Bluetooth Secure Simple Pairing with NFC Application Document
guides developers in building solutions that seamlessly combine Bluetooth and NFC
Updated to include Bluetooth® Smart devices and Bluetooth LE
Product of formal liaison with Bluetooth SIG signed last November
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Wi-Fi Alliance Pushes the NFC Button
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Wi-Fi CERTIFIED Wi-Fi Protected Setup™ now includes NFC “tap-to-connect” for simple setup of security-protected Wi-Fi devices and networks
Extends the reach of Wi-Fi Protected Setup to smart home devices (refrigerators, thermostats, security systems) with a single tap
Key enabler for the Internet of Things
Liaison Partners
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NFC Is Here!Still Some Challenges to Overcome
1 NFC adoption varies by region.
2Payment is complex due to multiple players and business models. Solutions and simpler models like HCE are underway.
3 Customer awareness limited outside Asia, fewer opportunities to experience NFC.
4 The NFC Forum is the place to foster adoption and help overcome challenges.
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Thank You… and Join Us!
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