Setting Our Sights on 2020

Pride - Preservation - Prosperity 110 W. Lincoln Way

P.O. Box 13

Jefferson, IA 50129

Open 9 a.m.—5 p.m. Tuesday, Wednesday

& Thursday Incremental

Comprehensive

Quality

Partnerships

Changing Attitudes

Identifying and Focusing

on Existing Assets

Self-Help

Implementation

MAIN STREET’S EIGHT GUIDING PRINCIPLES

Jefferson Matters: Main Street

Board of Directors

Jamie Daubendiek, President & Economic Vitality

Amy Milligan, Vice-President & Organization

Carol Ahrenholtz, Secretary & Organization

Megan Wilson, Treasurer

Mike Palmer—Design chair

Karen Lawton—Design chair

Debra McGinn—Tower View Team chair & Promotions

Lynda Cochran—Promotions chair & Tower View Team

Angie Reese-Hueser—Promotions

Angie Gingery—Tower View Team & Promotions

Bonnie Silbaugh—Economic Vitality chair

Ian Wilkinson—Promotions

Craig Berry—City Representative

Staff:

Peg Raney—Executive Director

This is a volunteer non-profit board with

501 c 3 status.

Main Street supports economic development within the context of historic preservation.

The Jefferson Forge opened in Septem-

ber, 2019 after a complete renovation of

the property at 204 E. State.

Your Investment Matters

The mission of Jefferson Matters:

Main Street is to work together as a

community to strengthen, support and

energize Jefferson’s downtown

through historic preservation.

2020 Priorities

1. Create upper story housing visibility

2. Recruit traffic-generating businesses to downtown

3. Apply for Iowa Great Place & Great American Main Street designations

4. Involve youth & school in Main Street program

5. Attract people to the Main Street District.

JEFFERSON MATTTERS: MAIN STREET

110 W. Lincoln Way P.O. Box 13 Jefferson, IA 50129 T, W, Th 9 - 5

Executive Director

Peg Raney

Phone: 515-386-3585

E-mail: director@jeffersonmatters.org

Website: www.jeffersonmatters.org

Our Mission & Priorities

Design Goal: To encourage improvement of the Main Street district’s physical ap-pearance.

Public Improvements—seasonal banners, pillar & cluster planters, empty window displays

Promote Jefferson’s Historic Design Guide-lines—Mini-grants for façade & signage

Encourage free Design Assistance through Main Street Iowa

Talents used for beautification efforts.

Support City-acquired bldgs. with volunteer work force & Rehab Phase 2 projects

Promotion Goal: To market the Main Street district by estab-lishing a unified image and encouraging an exciting variety of activities for the community.

Promotion of businesses through Jefferson, IA app, social media posts & website

Image Campaigns—Jeff from Jefferson videos for businesses & events

Special Events—Christmas Tree Lighting, Trick or Treat, Amazing Race for Charity

Retail Activities—Small Business Saturday

Organization Goal: To establish a strong Main Street organization which utilizes a growing number of participants in the implementation and funding of the program.

Fundraising—Family Feud: Jefferson Edition

Investment Drive—coordinate annual appeal

Communication— monthly newsletter & website updates

Volunteer Recognition—Annual party to announce leadership & committee awards

Economic Vitality Goal: To strengthen and broaden the economic base of the Main Street district.

Annual Main Street Business Visits & Downtown Building Inventory

Main Street District events—Java & Juice; business workshops, Available Building Tour

Support Applications for Community Catalyst Grant, Challenge Grant & Open4Business

Recruitment Team training & material development after updated Market Analysis

Support City-acquired bldgs. with volunteer work force & Rehab Phase 2.

Tower View Team: TVT ‘Wait Til You See! Goal: To promote and provide artwork in surprising places in Jefferson’s Main Street District.

Providing & inspiring public artwork on rooftops, pianos, sidewalks, alleys, scarecrows

Co-sponsor annual Ring Out for Art sculptures

Arch Alley project with students & community participation

Promotion of public art updating brochures

New mini-bell tower project

The Main Street Four-Point Approach +1