seth gorden way 17 pro steps(modified)
TRANSCRIPT
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Seth Godin- style PPT about
Com 459Jeff McNeillLyn Jang
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I am
-The insurance company
-163 yrs
-32,500 agents
STEP 1
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WHAT DO YOU DO?
WE SELL
STEP 2
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NYL VISIONSTEP 3
Secure stability
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Waves NYL is riding
SOCIAL NETWORKS
OPENESS
AFFORDABLE LUXURY
LONGEVITY
STEP 4
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ENEMY?
1.THE HARTFORD
2.ING
STEP 5
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Step #9 Who’s the Enemy?
NYL
The Hartford
Customer servicehistory NET IMCOME
Financial services
Agent #NYL
The Hartford
$650m
$550m
32.700
11000
ING
ING
25,000
117.29 m
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WHY ?
ONLY focus on life insurance
STEP 6
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ADD ?
SUBTRACT?•ONLINE SERVICES
•events•CLEAR communication b/w departments
STEP 7
ANNUITIES
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WHY PEOPLE LOVE NYL
CUSTOMER LOYALTY
& VALUE
GIVES
MONEY & LOYALTY
TAKE
STEP 8
MAKE
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THE GOOD GUYThe enemy
CUSTOMER
has the ONLYVARIOUS PRODUCTS, too many products
STEP 9
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TRUE LINE
STEP 10
NYL is your lifelong friend
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STEP 11
TAGLINE of
THE COMPANY YOU KEEP
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Thank you