Set up Cornell Notes titled Propaganda

It is your job to take thorough notes on EACH propaganda technique.

You MUST use Cornell Notes style

Thank you

Propaganda Defined

• The use of arguments to convince someone of something.

• Often faulty arguments

» Ads use propaganda techniques to persuade people to buy their products.

» Politicians use propaganda techniques to convince people to vote for them.

» Special interest groups such as business and labor use it to try to convince us that their point of view is right.

Why should you know this??

Propaganda is used as a way to manipulate people; the more aware you are of the techs. used the better you’ll be able to decide what information is valid or right!!!

Learn to think for yourself!

Words of Wisdom

The problems with Propaganda:

It clouds reality and gets in the way of clear and honest thinking.

The more aware we are of the use of arguments, the more we can free

ourselves from the manipulation of others.

BandwagonEveryone Else is Doing It

Testimonial

Using an expert or someone famous for endorsement

TransferLinking a known personal goal or ideal

with a product or cause in order to transfer the audience’s positive feelings

to the product or cause

Emotional Appeal / Loaded words / Charged words

Using emotionally charged words that will produce strong positive or negative

feelings.

Name CallingUsing negative or derogatory words to

create and association that is bad, feared, or distasteful

Permissive attitude Radical

Self-serving Sensationalists

Shallow Sick

They/them Threaten Traitors

Unionized bureaucracy Urgent Waste

This is the list of negative words and phrases that GOP candidates were told to use when speaking about their opponents.

"Compassion" is not enough. Anti-(issue) flag, family, child, jobs Betray Coercion Collapse Consequences Corruption Crisis Decay Deeper

Destroy Destructive Devour Endanger Failure Greed Hypocrisy Ideological Impose Incompetent Insecure Liberal

Who is Burger King taking a shot at here??

Glittering Generalities

Using positive or idealistic words to create an association in the reader’s mind between the person/object and something that is good, valued, and desired.

Often uses better, best, greatest

Often uses intangible nouns that embody ideals, such as dignity, freedom, fame, integrity, justice, love and respect.

Stacking the Deck

Telling only one side of the story (usually withholding facts about the other side).

Broad GeneralizationsMaking a broad statement that something is true about all members of a group.

-> All students hate school.-> Teenagers are so lazy.

PLAIN FOLKS APPEAL

Using a person who represents the “typical” target of the ad.

Flag WavingConnecting the product, cause or idea with

patriotism

Repetition

• Based on the idea, “If you repeat something over and over again, people will believe it.”

• EX: Political candidates accuse their opponents of having done something undesirable, and they repeat the charge in commercial after commercial. Whether or not the charges are true, people often start believing them, simply because they have heard them so often.

Try this

The fact that students aren’t doing as well in school as they once did is because of all these new drugs.

Our dealers have better attitudes and offer the best prices.