set more type economically

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SET MORE TYPE @ SHIFT:

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Presented at AIGA Portland’s SHIFT: A Green Salon, on November 5, 2009

TRANSCRIPT

Page 1: Set More Type Economically

SET MORE TYPE @ SHIFT:

Page 2: Set More Type Economically

I’m not just obsessed about typography.

Page 3: Set More Type Economically

Italics were designed for poor students.

Page 4: Set More Type Economically
Page 5: Set More Type Economically
Page 6: Set More Type Economically

There are more to Baskerville thanhis mistress.

Page 7: Set More Type Economically
Page 8: Set More Type Economically
Page 9: Set More Type Economically

For the screen

Page 10: Set More Type Economically

1.Negative type keepsyour eye (& energybills) in check

Page 11: Set More Type Economically

2.Keep the colorcontrast in check

Page 12: Set More Type Economically

3.You don’t pay formore space, so whynot use it?

Page 13: Set More Type Economically

4.print.css can beeconomic, too

Page 14: Set More Type Economically

* {background: #fff; }

.sidebar { display: none; }

p { font: 10px/12px; }

Page 15: Set More Type Economically

For the paper

Page 16: Set More Type Economically

Sure, you can gosmaller, but —

Page 17: Set More Type Economically

What to look forin terms of x-heightand characters

Page 18: Set More Type Economically

Arno, Chaparral,Garamond, Jenson,Minion, Warnock

“Opticals”, “caption”

Page 19: Set More Type Economically

Hyphenation& Justificationis your friend.

Page 20: Set More Type Economically

Thanks.@