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SET CONFERENCE 2013 – August 19, 20, 21 and 22 - CENTRO DE EXPOSIÇÕES IMIGRANTES – SÃO PAULO – SP – BRAZIL.

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SET Conference – August 19 to 22, 2013 Centro de Exposições Imigrantes – São Paulo – SP – Brasil

4 days | 44 sessions | 220 presentations | 1400 attendees

PROGRAM: SET CONFERENCE 2013

Monday August 19,2013 (page.02) Tuesday August 20,2013 (page.10) Wednesday August 21,2013 (page.16) Thursday August 22,2013 (page.24)


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MONDAY August 19, 2013 EMPHASIS: PRODUCTION Withdrawal of credentials: 08:00 AM to 05:00 PM

Monday - 11:30 AM to 01:30 PM Monday - 11:30 AM to 01:30 PM Monday - 11:30 AM to 01:30 PM Monday - 11:30 AM to 01:30 PM

Raimundo Lima SET/ SBT

NEWS: PRODUCTION AND TECHNOLOGY. Room 1.

Emerson Weirich SET/ EBC

DIGITAL FLOW. BIG DATA. CLOUD COMPUTING. Room 2.

Luiz Fausto SET/ TV Globo

AUDIO PRODUCTION Room 4..

Monday - 03:00 to 05:00 PM Monday - 03:00 to 05:00 PM Monday - 03:00 to 05:00 PM Monday - 03:00 to 05:00 PM

Nelson Faria SET/ TV Globo

PRODUCTION UNDER DIFFERENT SPOTLIGHTS. Advertising. Monetization. Neuromarketing. Become indispensable. Room 1.

Olimpio Franco SET/ Fórum TV Digital

ISDB INTERNATIONAL Room 2.

Marcio Pereira SET/ Canal Futura

IP PRODUCTION Room 3.

Raymundo Barros SET/ TV Globo

BEYOND HD Room 4.

Monday - 05:30 to 07:30 PM Monday - 05:30 to 07:30 PM Monday - 05:30 to 07:30 PM Monday - 05:30 to 07:30 PM

Frederico Rehme SET/ RPCTV

MARKET INTEGRATION: PROFESSIONAL, EDUCATIONAL AND R&D Room 1.

Jose Dias - TV Globo

VISUAL EFFECTS Room 2.

Marcelo Souza TV Globo

MULTIPLATFORM PRODUCTION: SECOND SCREEN + ... Room 3..

Fabio Angeli SET/ Rede Record

SPORTS EVENTS PRODUCTION Room 4.

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SET Conference 2013 – Program Monday – August 19, 2013

August 19, 2013 – MONDAY - 11:30 AM to 01:30 PM ROOM 2 - LANGUAGE: PORTUGUESE. ENGLISH

DIGITAL FLOW. BIG DATA. CLOUD COMPUTING. MOD.: EMERSON WEIRICH – SET/ EBC SESSION OVERVIEW Digital media Workflows must be optimized in order to provide higher production flexibility, higher quality and lower cost as possible, also has to follow the media trends consumption. In the broadcast stations, the amount of data to be managed and controlled increases over time and as a consequence engineering designs become more complex. As the amount of information generated grows exponentially to the current workflows is critical to ensure the ability to process and manage so much information. Increasingly, we have to handle larger volumes of data with high speed and accessibility from anywhere. On the other hand, viewers are more and more interacting with the second screen generating important comments, information and data about the content and also consuming more and more media directly by Internet. In turn, viewers are increasingly interacting with the "second screen", generating important comments, information and data on the content and also assisted are consuming more media directly on the Internet. At this session expert professionals will discuss the "state of art" of these technological solutions for managing the flow of media and data, Big Data and Cloud Computing in the world of Broadcast, the new engineering challenges FOR infrastructure digital and technology trends.

BIG DATE: HOW TO MANAGE THE EXPLOSIVE GROWTH IN VOLUME OF BIG MEDIA FILES? CASE STUDY. SPEAKER: GREG MOYA – QUANTUM/ AD DIGITAL


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CLOUD EDITING. SPEAKER: ANNA LOCKWOOD - AVID To thrive at current scenario of changes in media consumption behavior that influence the entire industry, the companies are rethinking their business models and are reshaping their strategies to remain competitive and at the same time to increase its revenue; seeking resorces to get the maximum use of their media assets across all distribution channels. By cloud editing the content creators can achieve a collaborative workflow unprecedented, with remote access to media assets, communication and real-time sharing with other collaborators of the project, the use of security protocols and upload tasks and media transcoding at second plane, working groups within the company and field accelerate the flow diary and allow companies have the possibility to overcome the current challenges of the media industry with competitiveness.

NEW MEDIA INTEGRATION: IMPLEMENTATION AND INTEGRATION AUDIO DIGITAL NETWORK STUDIOS AT JOURNALISM AND MUSICALSTUDIOS WITH DIGITAL MATRIX OF COMMUNICATION AT SBT SPEAKER: AUGUSTO REIS OLIVEIRA - ASPA STAGETEC

HOW TO PREPARE YOUR MEDIA DATACENTER INFRASTRUCTURE FOR THE HUGE INCREASE DESIGNED FOR VIDEO TRAFFIC? SPEAKER: ANDRÉ ALTIERI – CISCO What are the opinions of analysts and public opinion leaders to global trends about Cloud Computing and how the industry is being prepared to accelerate the "monetization" of the new Cloud services. A vision of how the broadcast market can be benefit from this new feature increasing your productivity, reducing costs for production and storage of content. As the projected growth of traffic and data storage infrastructure and impact the way the content is handled and how the industry is being preparing for this "avalanche" that will be available on multiple devices and through different access networks.

CHALLENGES OF BIG DATA & CLOUD COMPUTING SPEAKER: ED CASACIA – GRASS VALLEY

August 19, 2013 – MONDAY - 11:30 AM to 01:30 PM ROOM 3 - LANGUAGE: PORTUGUESE. ENGLISH

NEWS: PRODUCTION AND TECHNOLOGY. MOD.: RAIMUNDO LIMA – SET/ SBT SESSION OVERVIEW PRODUCTION AND TECHNOLOGY FOR NEWS The assessment velocity, the content contribution and published news on the most different platforms, are undergoing transformations by the development and adoption of tools that influence the ways of content production and distribution. How to get efficiently to various consumers of published content? The work environment of the news professional, the technical and organizational structure of newsrooms and the use of available technologies, will be the focuses of this session.

SPEAKER: ETHEVALDO SIQUEIRA - TELEQUEST Fundamental changes in technology affect today's news coverage, especially on radio and television. The biggest challenge is to adapt it to the demands of the viewer (listener, reader, web surfer)on media much more varied in speed of production and distribution by the ever-increasing new features called Nexus Forces - ie, the synergy resulting from the simultaneous action of four powerful technological forces: Mobility, Cloud Computing, Social Networks and Information (Internet & Big Data).

SPEAKER: MICHELE CHALUPPE - ESPORTE INTERATIVO

PROGRAM PRODUCTION FOR A WORLD-WIDE DISTRIBUTION. CHALLENGES AND ANSWERS. IN DIALOGUE WITH THE WORLD – A TECHNICAL VIEW SPEAKER: ULRICH SPARRER - DEUTSCHE WELLE Introduction: Who we are / Where we come from / Where we go Our program: Key questions / Requirements for logistics and technology. How to make the best of content in a multilanguage / multiplatform world? How to achieve flexibility in a fast turning world? System and workflow design. From Acquisition to Distribution – An Overview of our system architecture. Tools and functions – with focus on production methods in the editorial environment BPMN, SOA, FIMS, IMF – How could they help us


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SPEAKER: STEVE WILCOX - AVID

August 19, 2013 – MONDAY - 11:30 AM TO 01:30 PM ROOM 4 - LANGUAGE: PORTUGUESE. ENGLISH

AUDIO PRODUCTION FOR TV MOD.: LUIZ FAUSTO - SET/ TV GLOBO SESSION OVERVIEW This session will present an introductory view of some relevant aspects of audio production for TV in the current tech scene.

A/V SYNC SPEAKER: LUIZ FAUSTO - SET / REDE GLOBO For various reasons, video and audio can lose sync with each other. This lecture will discuss the causes of the problem and the subjective perception of it, as well as ways to avoid, evaluate and fix it.

AUDIO POST-PRODUCTION FOR TV: NEW TOOLS SPEAKER: RODRIGO MEIRELLES - REDE GLOBO / PRO CLASS This lecture aims to present new tools available in audio post-production for TV (eg: sound source separation, noise reduction, reverberation reduction, other audio processing used in post-production, new finalization tools etc.).

August 19, 2013 – MONDAY - 03:00 PM TO 05:00 PM ROOM 2- LANGUAGE: PORTUGUESE. ENGLISH.

ISDB INTERNATIONAL Mod.: OLIMPIO FRANCO SET/ FÓRUM TV DIGITAL SESSION OVERVIEW In this session we intend to cover the main cases of standards ISDB-T deployments realized in recent years by broadcasters and networks and other developments happened in some countries. We want to highlight the evolution of the harmonization work of ISDB-T International standards for Hardware, Middleware and also EWBS standard. We also intend to address the future of Digital TV and spectrum difficulty scenario showed in a not so far future. How can they help us?

SPEAKER: FLAVIO LENZ CESAR – MINISTERIO DAS COMUNICAÇÕES

A DRAFT ISDB-T 8MHZ STANDARD FOR AFRICAN COUNTRIES SPEAKER: HITOSHI SANEI – NHK Botswana where the bandwidth is 8MHz decided to adopt ISDB-T system for Digital Terrestrial Television Broadcasting in February, 2013. However, present ISDB-T standards were created for countries where the bandwidth is 6MHz. Therefore, 7 & 8MHz task force of DiBEG has produced a draft of ISDB-T 8MHz standard in accordance with the GE06 agreement, as well as the SADC report published on 24th August 2012. It provides an outline for accommodating the differences from the present ARIB or ABNT standards.

OVERVIEW OF OVERSEAS EXPANSION OF ISDB-T SPEAKER: MITSUHIRO SHIOZAKI - MIC - MINISTRY OF INTERNAL AFFAIRS AND COMMUNICATIONS ISDB-Twas adopted in Brazil for the first time outside of Japan in 2006, then, it has been adopted in the countries of South America under the cooperation of Brazil. Currently, Japan has made the promotion activities of ISDB-T in Asia and Southern Africa. An overview of the activities will be introduced in as Peech.

INTRODUCTION OF EWBS AND GINGA DATACASTING PROJECT IN PERU SPEAKER: KATSUMASA HIROSE- NHK On 11th March 2011, the Great East Japan Earthquake caused a great damage to Japan and made us realize how important disaster prevention is globally. In this earthquake, the tsunami alert, that is EWBS (Emergency Warning Broadcasting System), from ISDB-T Digital Terrestrial Broadcasting, generated evacuation and played an important role in public transportation accident prevention. In this scenary, Japan International Cooperation Agency (JICA) made researches and collected information about great earthquakes and tsunamis risks on the Asian and Pacific Rim countries. Then, Peru made a request to Japan to integrate this disaster prevention system on a wide area of the country. After that, Japan and Peru are collaborating to drive this system integration. In this presentation, we will introduce EWBS. In addition, as a part of the project, we have been making processes to install a GINGA datacasting contents server to IRTP (Peruvian national broadcaster) for datacasting commercialization in Peru. After installation this server, IRTP will be required to create datacasting programs and broadcast


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them. Upon datacasting creation, INICTEL-UNI (Peruvian national research institute of electrical communication), in order to provide help in this matter, has been developing GINGA applications using equipment provided from Brazil. In this presentation, we will introduce the Japanese sample screen images, e.g., news, weather, earthquake and tsunami, sports, etc. in order to launch the datacasting program in Peru and thus Latin American Countries.

August 19, 2013 – MONDAY - 03:00 PM TO 05:00 PM ROOM 1- LANGUAGE: PORTUGUESE.

PRODUCTION UNDER DIFFERENT SPOTLIGHTS. ADVERTISING. MONETIZATION. NEUROMARKETING. BECOME INDISPENSABLE. MOD.: NELSON FARIA - SET/ TV GLOBO SESSION OVERVIEW TV is a big business. Now, operators and digital TV platform stations are having to adjust to a fast changing in the television environment. New types of video delivery services are emerging and continue to develop. Remain competitive is more crucial than ever in an age of video over-the top (OTT), where business competitors are exploring the increasing viability of the Internet as a distribution platform for TV. The delivery of content by Internet and mobile networks to an increasing number of connected devices indicates that business models are evolving too. More companies are targeting to seek new ways to supplement their advertising revenue because of audience fragmentation. In this session the audience will hear and discuss how the traditional TV players can adapt and explore these new technologies and successfully incorporate them where there are threats.

THE ROLE OF ADVERTISING AT NEW PLATFORMS BUSINESS MODELS SPEAKER: NIZAN GUANAES - AFRICA The new platforms and new spaces for Brazilian advertising market. As our advertising uses its renowned creativity to match the new business formats optimizing the results of their clients.

MULTIPLATFORM VIDEO ADVERTISING SPEAKER: WERNER MICHELS – TERRA TV The challenges to monetize video inventory in a multiplatform scenario composed by Smart TVs, smartphones, tablets and desktops. Fragmentation protocols, audio / video codecs, operational systems and how to unify the advertising operation to reach all platforms.

NEUROMARKETING AND NEW BUSINESS STRATEGIES: THE EVOLUTION OF MARKETING FOCUSED ON CONSUMER MIND SPEAKER: ALEX BORN – ADVISER / GIECH Neuromarketing and human behavior studies have been great allies for companies and professionals to develop ever more effective strategies to approach new clients and consumers. The neuroscience applied to marketing, to advertising campaigns and to communication assists professionals to increase their perceptual potential, reach goals and conquer more accurate results in their fields. The Neuromarketing uses the most current studies of the brain reactions that attracts or draws away consumers of certain goals, products, people and ideas. "When you better understand the brain it is possible to obtain better results for the personal and business lives." (Alex Born)

TO SELL BENEFITS AND NOT SOLUTIONS TO MAKE YOUR PRODUCT BECOME SOMETHING THAT THE CUSTOMER DOES NOT IMAGINE LIVING WITHOUT IT SPEAKER: GUSTAVO CAETANO – SAMBA TECH Presentation of a technology exclusive developed by the Samba Tech, which consists of a set of codes hosted in the "cloud", which when grouped together generate products that enable the management and professional distribution of video by Internet. Through this database and consumption of APIs it is possible to make tangible in a software all the features required to bring the reality of online video into the company.


IP PRODUCTION Mod.: MARCIO PEREIRA - SET/ CANAL FUTURA SESSION OVERVIEW In an ever more connected world, we increasingly need tools to broaden our range, agility and speed. Due to the ease and low cost access to IP connections, there is an increase of solutions aimed at the use of the protocol in various tools to aid television production


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SPEAKER: ERICK SOARES - SONY

SPEAKER: RICHARD HEITMAN - ASPERA/ LINE UP

VIDEO ON THE INTERNET: FROM THE NOVELTY TO COMPLEMENTRY MEDIA AND BEYOND. SPEAKER: ERNESTO THORP – GLOBO Earlier watch video on the Internet was for those who was able. Now it is a great media to reach the younger audience or those who are away from home, and may even be paid. And the future?

SPEAKER: MARCIO ROSSINI - EMBRATEL


BEYOND HD MOD.: RAYMUNDO BARROS – SET/ TV GLOBO

SPEAKER: PETER SYMES – SMPTE Peter Symes will present the SMPTE perspective on UHDTV. What is the current status of the standardization effort? When should we expect a set of standards to content production and distribution?

SPEAKER: HUGO GAGGIONI – SONY Hugo Gaggioni will present the industry effort to develop and launch products and new workflows for UHDTV production.

SPEAKER: WILSON ALMEIDA – TV GLOBO

Wilson Almeida will present his recent experience working with Sony in the Confederation Cup for the 4K demo production. He had such a great experience and will share his view as a Broadcast Engineer on site.

August 19, 2013 – MONDAY - 05:30 PM TO 07:30 PM ROOM 1 - LANGUAGE: PORTUGUESE

MARKET INTEGRATION: PROFESSIONAL, EDUCATIONAL AND R&D MOD.: JOSE FREDERICO REHME – SET/ RPCTV/ UNIVERSIDADE POSITIVO SESSION OVERVIEW We incentive television and electronic media professionals that work in areas of recruitment, selection, training and staff managers to participate of this session. We invite managers of educational institutions and research centers whose subject matter covers television and electronic media to show their research projects in progress and also an overview of the services performed for the technical community. Our proposal is to promote for the technical staff of stations and other potential customers the capacity and technology of institutions from various regions of the country. With the certainty that this integration will open possibilities to suit the current demand for skilled manpower in our area.

SPEAKER: KEIKO VERÔNICA ONO FONSECA, PROFA. DRA. - UTFPR


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SPEAKER: MARCELO CARNEIRO DE PAIVA, PROF. MSC. – INATEL/ MG

SPEAKER: VALDECIR BECKER - SET/ LAVID

SPEAKER: LUCIANO CARSTENS, PROF. MSC. - UNIVERSIDADE POSITIVO/ PR

SPEAKER: ALEXANDRE BRITTO, DIRETOR TRANSMISSÕES E OPERAÇÕES - ANHANGUERA EDUCACIONAL

SPEAKER: ADEMIR DE JESUS LOURENÇO - COORDENADOR GERAL FUCAPI/ AM

August 19, 2013 – MONDAY - 05:30 PM TO 07:30 PM ROOM 2 - LANGUAGE: PORTUGUESE. ENGLISH

GRAPHICS AND VISUAL EFFECTS MOD.: JOSE DIAS - TV GLOBO

VIRTUAL GRAPHICS - THE ART TO COMMUNICATE EFFECTIVELY SPEAKER: LUIS PINIEVSKY- ORAD HI TECH SYSTEMS When speaking of Graphics and Virtual Effects, this is something much more than a fashion transcendent optional and temporary. From the most remote times, the graphics is being used with increased frequency and intensity, and we see a growth in the use of visuals and graphics tools. With the advent of the concept of Globalization and increasingly pluralistic population, the technological Democratization and entry into the digital age, have led to exponentially multiply the number of channels and ways of communication changing the rules. In an increasingly technological more competitive and it becomes clear that the availability of increasingly sophisticated tools that create impact on the viewers not just a fad or a necessary evil, but tools that respond / serve complementary senses of human language service media to allow differentiation and competitive for leadership If we recognize that there is some truth in the famous phrase "a picture says more than 1000 words" we recognize the importance and relevance they play the visuals and graphics in the audiovisual content. From there you filing forms, structuring, and optimization of production costs and management of these meet a significant factor in the strategy and programming of all broadcaster and / or visual communication medium. During our review we will try to highlight the importance of these tools with the presentation of some Television and corporate cases, the challenges they face, how and why the use of graphics and visual effects

SPEAKER: GUSTAVO BRUNSER – ADOBE


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THE USE OF VIZRT GRAPHICS SYSTEMS IN NEWS AND SPORTS APPLICATIONS SPEAKER: ISAAC HERSLY – VIZRT The presentation will include an overview of software developed for use on off the shelf hardware systems for live new and sports applications, both in the broadcast facility and in remote operations. With an emphasis on ease of use, as well as advanced workflow models, several examples swill be described. Use of combined of graphics and video play out will also be highlighted. Videos of customer uses will be presented.

VISUALIZATION, VIRTUALIZATION AND THE CLOUDIFICATION OF MEDIA WORKFLOWS. SPEAKER: MICHAEL KAPLAN – NVIDIA I will discuss the current technology being used today for most visualization work and step into what will it look like in a virtual landscape. The Cloud, based on emerging technology, could change workflows as we know them.

SPEAKER: MARCIO AGUIAR – NVIDIA

August 19, 2013 – MONDAY - 05:30 PM TO 07 :30 PM ROOM 3 - LANGUAGE: PORTUGUESE

MULTIPLATFORM PRODUCTION: SECOND SCREEN + ... MOD.: MARCELO SOUZA - TV GLOBO SESSION OVERVIEW With the proliferation of portable multifunction devices, the advancement of broadband and new habits multi task, the concept of Second Screen appears to complement the experience of watch TV, strengthening the concept of sync with linear programming and opening doors for transmedia production. Habits and trends. tools for sync. Impact on Distribution.

C-CAST SPEAKER: ARMANDO MORAES - EVS The increase in consumption of content has continued to grow in the past years with even more outlets for content being engineered for the growing consumer market of second screen and OTT content. This explosion has led to app developers and content owners looking for a means to obtain, and manage content flow from LIVE produced content to these consumers in an easy to manage and expedited manner. EVS is a leader in sports replays in the worldwide market, and due to this fact EVS is also the leading ingest point for all cameras of the worlds sports events. For this main reason, EVS has built a platform to enable unprecedented movement of this content from the LIVE environment directly to consumers and their connected screens and 2nd screen devices. The EVS platform, known as C-Cast, is an enabling technology which facilitates the extraction of multiple camera angles of content direct from the LIVE production from EVS XT series of servers, and delivers the content in an orchestrated fashion to a hosting site. The orchestration is managed through simplistic agents running at any OB truck in the field, which is equipped with EVS servers. The C-Cast Agent is designed to be an easy process to install, and configure for daily productions. The content extracted from the existing LIVE production is then presented in an organized fashion through the C-Cast Central API, which in turn enables second screen app designers to leverage the content, which is hosted for their access.

SPEAKER: PALESTRANTE: HUGO MARQUES – CISCO

SPEAKER: MAURÍCIO VIEIRA – CIVOLUTION

SPEAKER: ANA OLIVEIRA – BAND

August 19, 2013 – MONDAY - 05:30 to 07:30 PM ROOM 4 - LANGUAGE: PORTUGUESE. ENGLISH.

SPORTS EVENTS PRODUCTION MOD.: FABIO ANGELI - SET/ REDE RECORD SESSION OVERVIEW As Brazil will be the host of the next major world sports events, we have to face a challenge that will handle a market coveted and with huge direct impact on branched sectors of the country, such as tourism, transportation, security, culture and technology.


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The boldness and creativity are key factors for the success of these events. This session will discuss solutions to optimize the production of events, combining low cost production, high quality content and cutting edge technology. Alternatives will be presented from content capture to delivery for more diverse platforms.

SPEAKER: WERNER MICHELS – TERRA TV In these days, where the differences fall much more on the creative than the technician, is essential to the production of sporting events, from the point of view of audiovisual capture, production and transmission, have their processes adapted to "aim" want we to achieve. Share and discuss some points that we try to take into account at coverage that we conducted recently at TERRA, focusing on "adapt to the goal."

4K PRODUCTION DURING CONFEDERATIONS CUP SPEAKER: HUGO GAGGIONI – SONY OBVAN 4K. Posicionamento de câmeras no estádio para a produção. Sistema de 4K Stitching + Telestrator para produção de highlights esportivos As novas tecnologias de produção esportiva em 4K. Uma visão da Unidade Móvel 4K utilizada e aplicações nas produções 4K durante a Copa das Confederações, bem como posicionamento de câmeras e considerações para a produção 4K. E o uso de novas tecnologias e soluções integradas para maximizar a eficiência da produção em 4K e HD com o uso do sistema de 4K Stitching + Telestrator para os highlights esportivos em 4K e HD Cut-Out

HEVC, H.265, 4K, UHDTV, OTT, ABR, multiscreen, sports production SPEAKER: GUSTAVO MARRA – ATEME ATEME and the 4EVER consortium were chosen by the French Tennis Federation (FFT) and France Televisions, the official broadcaster and executive producer of the French Tennis Open (Roland Garros), to inaugurate the new "Ultra High Definition" television format during the 2013 event. The "tennis world’s first" application of this innovative technology took place again during the second week of the Roland Garros tournament, with the live multi-camera capture of the competition on the main court, as was the case seven years ago for High Definition. This major step for live television production was visible in a showroom of France Televisions’ RG LAB. Visitors were able to experience the quality of 4K images in either live viewing or replay. FFT and France Televisions joined forces with AMP VISUAL TV for image capture, ATEME for the digital compression of the signal and EUTELSAT for satellite broadcasting for this project. Additionally, another world premiere presentation at the French Open included a live experimental end-to-end delivery chain for High Definition HEVC. This trial, conducted by the 4EVER consortium that includes Orange and ATEME, used the new codec also known as H.265 to encode, stream over the Orange fiber network, broadcast over the air using DVB-T2, decode and display the live competition on PC, TV and tablet.

SPEAKER: IVAN NAUFAL - HBS

SPEAKER: SERGIO SANTORO – REDE RECORD

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TUESDAY August 20, 2013 EMPHASIS: MANAGEMENT Withdrawal of credentials: 08:00 AM to 05:00 PM

Tuesday - 09:00 to 11:00 AM

OLIMPIO FRANCO SET PRESIDENT

OPENING CEREMONY Room 1.

Fernando Ferreira SET/ REDE BAND

SPECTRUM. DTV, LTE, +... Room 1..

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Tuesday - 11:30 AM to 01:30 PM Tuesday - 11:30 AM to 01:30 PM Tuesday - 11:30 AM to 01:30 PM Tuesday - 11:30 AM to 01:30 PM

Tereza Mondino SET/ TM Consultoria

MEETING WITH THE MINISTRY OF COMMUNICATIONS AND ANATEL. Room 1.

Celso Araujo SET/ ADVISER

CINEMA : TRENDS AND NEW TECHNOLOGIES Room 2

Paulo Canno SET/ TV Gazeta ES

WORKFLOW, MAM AND METADATA Room 3.

Nivelle Daou Jr SET/ Rede Amazônica

INFRASTRUCTURE Room 4..

Tuesday: 05:30 to 07:30 PM Tuesday: 03:00 to 05:00 PM Tuesday: 03:00 to 05:00 PM Tuesday: 03:00 to 05:00 PM

Ivan Miranda SET/ RPCTV

ANALOGIC SWITCH OFF DTV IMPLANTATION Room 2.

Jose Antonio Garcia SET/ TV Brasil

QUALITY CONTROL Room 3.

Oripide Cilento SET/ NIC

POWER EFFICIENCY Room 4.

Tuesday: 05:30 to 07:30 PM

Carlos Nazareth SET/ INATEL

R & D: Papers Presentations Room 4.

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SET Conference 2013 – Programação detalhada Tuesday – August 20, 2013 – sujeita a ajustes

August 20, 2013 – Tuesday - 09:00 to 11:00 AM ROOM 1 - LANGUAGE: PORTUGUESE. ENGLISH

OPENING CEREMONY OLIMPIO JOSE FRANCO - SET PRESIDENT

KEYNOTE: GORDON H. SMITH PRESIDENT and CEO of NAB - National Association of Broadcasters

SPEAKER: ADILSON PONTES MALTA SET FIRST PRESIDENT

August 20, 2013 – TUESDAY - 11:30 AM to 01:30 PM ROOM 2 - LANGUAGE: PORTUGUESE. ENGLISH


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CINEMA: TRENDS AND NEW TECHNOLOGIES MOD.: CELSO ARAUJO - SET SESSION OVERVIEW The challenges of handling higher resolutions such as 4K and 8K, the changes in the segment of companies of CAPTURE and POST-PRODUCTION SERVICES showing the fragmentation / specialization trend with each one serving to one or a few niches of the chain services, versus the previous integrated model and explanation of why these changes are happening.

4K SIGNAL RECORDING AND PROCESS FOR PRACTICAL AND AFFORDABLE 4K PRODUCTION SPEAKER: NIEL UGO NORIAKI - PANASONIC The recording technology for bit rate reduction of 4K signal by using the AVC-ULTRA compression. Panasonic's idea of production process to establishing the practical and affordable 4K world including field production monitor

XAVC CODEC SPEAKER: HUGO GAGGIONI – SONY Codec XAVC Basics concepts and also the power and benefits of its use. XAVC HD. The next generation of intra-frame coding H.264/AVC, 90Mbps at 24p. XAVC 4K (and QFHD). Enables recording in 4K CARDs SxS PRO +, 240 Mbps at 24p. The codec XAVC employs profile 5.2 of the H.264/MPEG-4 AVC, which is currently the highest level of this video standard. Supports 4K resolution (4096 × 2160 and 3840 × 2160) up to 60 frames per second (fps) and Color Depths from 8-bit, 10-bit till to 12-bit. The sub samples of colors can be 4:2:0, 4:2:2 or 4:4:4.

TRENDS AND NEW TECHNOLOGIES OF 4K/8K CAPTURE. STATE OF THE ART AND NEW WAYS projection 4K/8K SECTOR SPEAKER: ERICK SOARES DE OLIVEIRA - SONY BRAZIL Trends and new technologies to capture 4k/8k. Evolution of technology to capture digital cinema, sensor evolution, product line, key features offered, recording and storage technologies, family CINEALTA cameras like the NEX-FS700, PMW-F3, PMW-F5, PMW-F55, F65 and Broadcast formats like HDCAM SR, XAVC and RAW. State of the art of projection 4K/8K and new ways sector: Technology Projection Digital 4K, vision and evolution of the line for digital cinema projectors, technologies and product lines.

COMPUTER GRAPHICS SPEAKER: GUILHERME CORREA - ÁTOMO VFX Visual Effects Technology for the segments of TV / Film / Advertising

COLOR CORRECTION SPEAKER: MÁRCIO PASQUALINO - PSYCHO N’ LOOK Color Correction/ Color Grading Technology/ DAVINCI RESOLVE for TV, Cinema, Marketing

THE SUPPORT OF AERIAL FILMING CINESTAR 8 + GIMBAL. AERIAL FILMING AND TRAINING CENTER IN RIO DE JANEIRO SPEAKER: LUCAS SALDANHA - DOIS OLHARES Support for Footage Airlines CINESTAR 8 + GIMBAL with 3 Axis with Canon 5D Mark III, Training Center "2OLHARES" authorized APPLE by IDS Technology, ADOBE, MOTION DESIGNER, DAVINCI RESOLVE

SPEAKER: RODRIGO THOMÉ – DOIS OLHARES

August 21, 2013 – WEDNESDAY - 09:00 to 11:00 AM ROOM 1- LANGUAGE: PORTUGUESE.

MEETING WITH THE MINISTRY OF COMMUNICATIONS AND ANATEL. MOD.: TEREZA MONDINO – SET/ TM CONSULTORIA SESSION OVERVIEW: Representatives of the Ministry of Communications and Anatel will showcase the latest regulatory changes published and those which are being prepared for soon publication. If you have questions regarding to the application of rules and regulations on your projects, both from a technical standpoint as procedures and analysis, send your questions to SETsite or send then to [email protected], so that they cloud be answered and clarified by the representatives of the Ministry of Communications and Anatel.

SPEAKER: PATRICIA AVILA - ANATEL

SPEAKER: REGINA CUNHA PARREIRA – ANATEL


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SPEAKER: HÉLIO GODOY DE AVELLAR – ANATEL

August 20, 2013 – TUESDAY - 11:30 AM to 01:30 PM ROOM 3 - LANGUAGE: PORTUGUESE. ENGLISH

WORKFLOW, MAM AND METADADOS. IMPLANTATIONS. Mod.: PAULO CANNO - SET/ TV GAZETA ES SESSION OVERVIEW Here will be showed the implementation experiences of multiplatform content production systems, with features from the media stream management along the production chain.

MANAGEMENT OF MULTIPLATFORM ARCHIVES. THE CHALLENGE OF MANAGING ANY CONTENT. SPEAKER: GIULIO CAIO BREVIGLIERI - EPTV – CAMPINAS The demand for flexibility of formats and the capacity to manage a library that allows handle this diversity is essential to communication groups. Television, internet, magazine, newspaper, videographism, and other flows that arise every day, bring the need to have tools that allow the content control and delivery in several formats. The system deployed in EPTV is the first step towards the consolidation of the management and control of several kinds of content. We willl share with you some of our experience as well as the concepts and criteria that led us to choose the adopted solution.

SPEAKER: CARLOS CAUVILLA - REDE ANHANGUERA

INTRODUCING MERP SPEAKER: FABIO GATTARI – ETERE The IT department may have no trouble understanding the benefits of Enterprise Resource Planning (ERP), but getting executives to see the light can be a challenge. While IT executives may view ERP as the creation of new information-sharing capabilities, senior management may see it as a risky transition process that can disrupt ingrained business practices and hook up sensitive data. More, Broadcast engineers will see the ERP evolution to MERP (Media Enterprise Resources Planning) as something than cannot be applied to their old and inefficient broadcast workflow. By improving data transport, an MERP system provides the framework for a business to achieve future growth, but it may take a breakthrough of insight for executives from IT and broadcast to see it that way. In this speech listeners will find out how to make an airtight argument for this important new venture. • Gain an understanding of the five main benefits that result from integrating your HR, sales, distribution, accounting, and broadcast functions. • Discover where to look for tangible, quantifiable case justifications—and why the intangible benefits can be even more important. • Learn about the three main attributes of an ideal MERP system and how to evaluate and compare your options. Understand how the MERP approach is able to seamless push the OTT delivery with no additional cost. Stakeholders will be-and should be-skeptical of transitioning to an MERP system. During this presentation I will try to give you the strategies you need to get full internal support for an investment that can bring profound benefits to your organization

IMPLEMENTATION OF PRODUCTION AND MANAGEMENT SYSTEM OF MULTIPLATFORM CONTENT SPEAKER: MAYRIELLE GUISSO DE ABREU TV GAZETA DE VITÓRIA – ES

August 20, 2013 – TUESDAY - 11:30 AM to 01:30 PM ROOM 4 - LANGUAGE: PORTUGUESE. ENGLISH.

INFRASTRUCTURE: FROM MODEL TO OPERATION Mod.: NIVELLE DAOU JR - SET/ REDE AMAZÔNICA SESSION OVERVIEW There will be 5 presentations, showing each steps of a successful project Model – Project – Projet Magement – Project application – Product


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OPERATION STRUCTURES FOR EXIBITION SPEAKER: ALEXANDRE BRAGA – REDE ANHANGUERA We will address the structures used for operating models LocalCast, CentralCast and RemoteCast. We will show the technical characteristics of each model, as well as the requirements for each of the operating modes, setting the key resources used in each situation.

SPEAKER: SALVINO GUERRA NETO – REDE AMAZÔNICA

SPEAKER: DANIELA SOUZA – SET/ AD DIGITAL

SPEAKER: LUIZ BOTELHO – REDE MATOGROSSENSE

SPEAKER: STEVE LAMPEN – BELDEN

August 20, 2013 – TUESDAY - 03:00 to 05:00 PM ROOM 2 - LANGUAGE: PORTUGUESE. ENGLISH

ANALOGIC SWITCH OFF. DTV IMPLANTATION. Mod.: IVAN MIRANDA - SET/ RPCTV OVERVIEW DA SESSÃO Digital TV is a reality for Brazil. We define a standard that figures among the betters in the world, including has being adopted by most countries in Latin America. Now we have the challenge of implementing the entire distribution network digital signal in the country and its complementary services (SARC and Ancillary). It is a mobilization of broadcasters, industry, associations and regulatory agencies. It is expected to advance the switch off for 2015 in several cities, including the capitals. The scenario is Challenger, with a short horizon, where huge investments and the readjustment of infrastructure are major challenges. How to orchestrate all this rapid migration whereas the the frequency spectrum becomes limited? Objective: Allow a debate showing the alignment between broadcasters, associations and government on the issue in view of the presented scenario and how the current government shall be decisive to the successful implementation of DTV. Bring practical results on the implementation of digital coverage, including SFN and Gap Filler. Efforts of the Ministry of Communications and ANATEL in reducing bureaucracy of the process of granting, approval of spaces and equipments, as well as actions to facilitate access to DTV receivers by the population. To permeate the debate with variables administrable and others still open as to the efforts that will be needed to enable the switch off from the perspective of the viewer, so that the process of technological transition could be transparent to the population.

SPEAKER: JOÃO PAULO SARAIVA DE ANDRADE - MINISTRY OF COMMUNICATIONS Actions promoted by the Ministry of Communications in order to support and minimize impacts of legal, infrastructure, communication and access to reception resources for the general population. How the scenary is being designed so the impacts on the population could be minimized.

SPEAKER: SANDRO ALEX - CÂMARA DOS DEPUTADOS From the perspective of the population, what could be expected at this moment? What are the rights and the duties incumbent on them? How to balance interests equally important, ie, broadband and TV and Pay TV? Which are the counterparts required in the bidding process of the 4G? What can this mean for communication in a country of continental dimensions?

SPEAKER: ALEXANDRE JOBIM - ABERT How do broadcasters glimpse the proposed scenario for 2015? What was done and still need to be done? What was the learning so far? Is the viewer ready for this abrupt transition? What this might mean for the public, in general, and for the broadcasting environment?

EFFORTS TOWARD FULLY DIGITAL TV BROADCASTING IN JAPAN SPEAKER: YOSHINORI KAWANA – NHK Although the context in Japan was different, how was conducted transition process? What was the lessons learned and what are the precautions suggested? In Japan, analog broadcasting has ended on July 24, 2011. We worked about three points, transmission, reception and announcement. Before digital stations could be built, analog TV channels had to be moved to create space for the digital channels. Currently, Currently, 2,186 digital stations are delivering digital broadcast services, covering 98% of households. To ensure that no one would have difficulties in the transition to digital, the government established Digital TV support centers in each of the 47 prefectures throughout the country. These centers provided support by holding orientation meetings for viewers, operating call centers, and making announcements to notify viewers regarding reception of digital television. The most effective means of promoting the termination of analog television is by broadcasting it on television. From three years


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ago the analog switch-off, the word “Analog” was displayed in the top-right corner of the TV screen.

As a result of these efforts, analog broadcasting has ended with no significant confusion in Japan.

SPEAKER: DAVID BRITTO – SET/ TQTVD/ FORUM TVD Considering all knowledge areas active in DTV Forum, how is the entity interpreting this moment? What are the variables that need to be identified, and the precautions taken from perspective of broadcasters, television industry and broadcast equipment? What is the key to achieving success in the orchestration of this transition?

SPEAKER: AGUINALDO SILVA - TPV TECHNOLOGIES From the perspective of industry televisions / receivers, what are the impacts with anticipated switch off? What would be predicted? What is the legacy that we have? And is the period for the industry to absorb this demand? What could help this process as a whole?

August 20, 2013 – TUESDAY - 03:00 to 05:00 PM ROOM 3 - LANGUAGE: PORTUGUESE. ENGLISH

QUALITY CONTROL MOD.: JOSE ANTONIO GARCIA – SET/ TV BRASIL SESSION OVERVIEW Testing signal from studio to the viewer is important for quality control. As the number of programs increases, there are fewer personnel to monitor them, and without the proper monitoring equipment problems not detected can arise in the signal path to the screen. From HD 50 inches screens to cell phone size devices, they all need to decode the signal without faults.

SPEAKER: ARMANDO ISHIMARU - LEADER

SPEAKER: LEONEL DA LUZ - HARRIS

CHANGING THE FOCUS OF QUALITY FOR THE VIEWER SPEAKER: SILVINO MARCIO ALMEIDA - TEKTRONIX As control and monitoring based on the quality of the experience can be implemented to optimize the operation and infrastructure. In an environment in which television services are increasingly targeted, distributed on multiple platforms, accessible through different devices, the importance of the quality perceived by the user is crucial in their consumption behavior of these services. Several questions arise. How to ensure the quality of content and viewer loyalty without having access to the end user device? How to guarantee the final quality from capture to display end device flowing through different platforms, standards and partners? The technique of Quality of Experience is a new paradigm for control and quality assurance of SLA (Service Level Agreement) the content and infrastructure optimization that allows monitoring and controlling the content quality from capture, post-production, compression steps, headends to broadcast content to end users. Ensuring the desired quality in the chosen platform and helping to retain the viewer.

IS QUALITY CONTROL IN THE FILE-BASED WORKFLOW A NECESSARY EVIL? SPEAKER: BRUCE DEVLIN – AMBERFIN/ AD-DIGITAL By attending this presentation participants will understand the fundamental role of quality control in multi -format file based workflow with particular emphasis on planning for enterprise architecture with or without a MAM. Attendees will learn about the concept of Unified Quality Control and how it can improve any file-based workflow to increase productivity and reduce waste. With media organizations worldwide seeking to exploit the opportunities presented by new distribution channels and new media consumption patterns, quality control across all these media forms is becoming a mission critical issue. In this session, Bruce Devlin, AmberFin's CTO will present the concept of Unified Quality Control and explore the practical ways in which it can improve file-based workflows. During his presentation, Devlin will show how we can borrow tried and tested automation methodologies from the automotive and other manufacturing industries and apply them to the media industry. He will show how unification of different analysis tools from different vendors can give best-of-breed systems that appear as though they are a single cohesive system. He will demonstrate that using UQC to collect baseline data on the operation of a complex media system, such as an ingest or transcode farm, can be used to investigate and act on external changes to that system which would otherwise have been


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opaque or invisible to the downstream process. He will conclude that UQC adds visibility to a system that allows it to be more readily controlled and more readily changed to keep it efficient and waste free.

August 20, 2013 – TUESDAY - 03:00 to 05:00 PM ROOM 4 - LANGUAGE: PORTUGUESE.

POWER EFFICIENCY Mod.: ORIPIDE CILENTO - SET/ NIC SESSION OVERVIEW

SPEAKER: ORIPIDE CILENTO FILHO – SET/ NIC.BR

SPEAKER: JORGE LUIS GENNARI

SPEAKER: FRANCISCO CARAMASCHI DEGELO - DALA – STULZ

August 20, 2013 – TUESDAY - 05:30 to 07:30 PM ROOM 4 - LANGUAGE: PORTUGUESE

P& D: PAPERS PRESENTATIONS Mod.: CARLOS NAZARETH - SET/ INATEL SESSION OVERVIEW At this session will be realized the presentation of research and development conducted by researchers and students. SET received various papers and the most representative for broadcast and entertainment media market were selected by the evaluation committee of the SET 2013 Conference.

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WEDNESDAY August 21, 2013 EMPHASIS: DISTRIBUTION Withdrawal of credentials: 08:00 AM to 05:00 PM

Wednesday: 09:00 to 11:00 AM Wednesday: 09:00 to 11:00 AM Wednesday: 09:00 to 11:00 AM Wednesday: 09:00 to 11:00 AM

Francisco Peres SET/ TV Globo

STANDARDS IN EVOLUTION. Room 1..

Antonio João SET/ Claro TV

MOBILITY. LTE, 4G, WIFI. Room 2.

Fernando Ferreira SET/ REDE BAND

SPECTRUM. DTV, LTE, +... Room 3

Caio Klein SET/ RBSTV

RADIO PRODUCTION MODELS: World Cup, External and Audio Over IP Room 4.

Wednesday:13:30AM to01:30PM Wednesday:13:30AM to01:30PM Wednesday:13:30AM to01:30PM Wednesday:13:30AM to01:30PM

Liliana Nakonechyj SET/ TV Globo

FoB TV - THE FUTURE OF BROADCAST TELEVISION Room 1..

Cristovam SET/ UNISAT/ UFF

TRENDS AND INNOVATIONS IN SATELLITE OPERATORS FOR BRAZILIAN TV NETWORKS/ TV STATIONS Room 2.

Alexandre Sano SET/ SBT

LOUDNESS: DEFINITIONS OF THE REGULATIONS IN BRAZIL. Room 3.

Marco Tulio SET/ SISTEMA GLOBO DE RADIO

RADIO AND WEB: TRENDS AND OPPORTUNITIES Room 4.

Wednesday: 03:00 to 05:00 AM Wednesday: 03:00 to 05:00 AM Wednesday: 03:00 to 05:00 AM Wednesday: 03:00 to 05:00 AM

Fernando Bittencourt SET/ TV Globo

TELEVISION: ITS CURRENT OPPORTUNITIES AND THREATS Room 1.

Cristiano Akamine Universidade Mackenzie

VIDEO COMPRESSION. HEVC, MARKET IMPACTS Room 2.

Carlos Fini SET/ RBSTV

BEST PRACTICES AT DTV: ROBUSTNESS, ACCESSIBILITY, QUALITY . Room 3.

Eduardo Cappia SET/ EMC Projetos

HIGH PERFORMANCE IN THE PRODUCTION AND DISTRIBUTION OF RADIO: AUDIO QUALITY AND EFFICIENT COVERAGE Room 4.

Wednesday: 05:30 to 07:30 AM

Lindalia Sofia SET Univ. Estácio de Sá

STARTUPS ENTREPRENEURS: INNOVATION IN COMMUNICATION Sala 3.

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SET CONFERENCE 2013 – PROGRAMAÇÃO DETALHADA WEDNESDAY – August 21, 2013 – SUJEITA A AJUSTES

August 21, 2013 – WEDNESDAY - 09:00 to 11:00 AM ROOM1 - LANGUAGE: PORTUGUESE. ENGLISH

STANDARDS IN EVOLUTION MOD.: FRANCISCO PERES – SET/ TV GLOBO

STANDARDS IN 2013 — AN SMPTE PERSPECTIVE SPEAKER: PETER SYMES – SMPTE A review of the SMPTE Standards structure, and highlights of ongoing work in the Society's Technology Committees.


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EVOLUTION OF BROADCASTING STANDARDS IN JAPAN SPEAKER: MASAHIKO FUJIMOTO - ARIB Outline of recent activities of ARIB related transmission standards

August 21, 2013 – WEDNESDAY - 09:00 to 11:00 AM ROOM 2 - LANGUAGE: PORTUGUESE. ENGLISH

MOBILITY: 4G / LTE - OPPORTUNITIES AND CONCERNS. MOD.: ANTONIO JOÃO - SET/ CLARO TV SESSSION OVERVIEW The deployment platform LTE / 4G is being accelerated by the proximity of the World Cup in 2014 and 2016 Olympics events. Considering the higher available bandwidth, which is the positive impact that we can expect about its use for transmission of high quality video contribution? What will be the impact of the use of the 700MHz band on the Digital TV broadcasts? Come to meet the worldwide trends and successful experiences with the use of this new form of contribution.

SPEAKER: RENATO MAROJA – UNIVERSIDADE MACKENZIE

LTE / 4G INFLUENCE ON THE UHF TV TRANSMISSIONS SPEAKER: GLENN CHANG - MAXLINEAR

DTV X LTE COMPATIBILITY STUDIES AT ITU SPEAKER: LUIZ FAUSTO – SET/ TVGLOBO This lecture will characterize the interference problems in DTV receivers that can be caused by LTE networks operating in the same frequency band or in adjacent bands, as well as the interference studies underway at ITU.

COEXISTENCE TV DIGITAL E LTE IN 700 MHz SPEAKER: MARCUS MANHÃES - FUNDAÇÃO CPQD Analysis of Coexistence for digital terrestrial television system and Long Term Evolution (LTE) system in the allocated 700 MHz frequency band. Starts with an international benchmarking, in secondary base, in order to gather information and describe the problem of interference on DTV from deployment of LTE. The countries studied are Australia, France and the United Kingdom. Mitigation of interference is observed. This is followed by laboratory tests, describing the methodology that allows highlighting the temporary coexistence in spectral overlap of the two systems for the Brazilian context and identifying and quantifying interference between LTE and digital TV. Is evaluated TV channels, eNodeB and User Equipment. Is evaluated the band guard and the feasibility of assigning LTE allocation as proposed by APT. TV and LTE signals settings are exercised, generated by the respective standards technologies ISDB-Tb and LTE, evaluating its impact on the systems coexistence. Finally, we present case studies with real broadcasters, analyzing the mitigation and control interference.

BROADCAST QUALITY VIDEO USING CELLULAR NEWS GATHERING (CNG) SYSTEMS SPEAKER: CARLOS CAPELLÃO – PHASE ENGENHARIA “Broadcast Quality Video” has evolved to become synonymous with such terms as high quality, superior signal-to-noise ratio and dependability. The transition from analog to digital broadcast television standards have added new terminologies such as high definition, low latency, and real-time video streaming. Broadcasters find themselves contending with a new set of challenges as they continue to pursue the standards of “high quality video” in an ever evolving digital broadcast domain. It is a struggle trying to keep pace with the public's insatiable appetite for media rich video services. How then can the broadcaster continue to operate in this frenzied environment while maintaining an acceptable level of broadcast quality video? The answer is through increased efficiencies in modulation and encoding techniques and leveraging the unlicensed public 3G, 4G and LTE wireless broadband infrastructures as a different transmission medium for a new type of video content gathering known as Cellular News Gathering (CNG). Broadcasting packetized video over multiple “bonded” cellular IP networks has gained popularity in recent years due to increased availability and reliability of these networks and the Internet. It is; however, difficult to maintain a high Quality of Service (QoS) when streaming real-time HD or SD broadcast quality video over cellular networks and the internet. Many packet based protocols have been adopted to improve the QoS of cellular networks for the delivery of streaming video services. Excessive time delays and bursty packet losses are often experienced on these networks, making QoS Control for real-time streaming applications essential. This presentation explores bandwidth-reducing modulation techniques, the shift from MPEG-2 to MPEG-4 (H.264) video encoding and advances in IP transmission protocols for real-time video streaming; thereby creating a higher value proposition for the broadcaster as they supplement their traditional licensed ENG and SNG operations with this new medium of video content gathering.


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August 20, 2013 – TUESDAY - 11:30 AM to 01:30 PM ROOM 3 - LANGUAGE: PORTUGUESE.

SPECTRO. DTV, LTE, Mod.: FERNANDO FERREIRA - SET/ REDE BAND

SPEAKER: JARBAS VALENTE – ANATEL – CONSELHEIRO

SPEAKER: JULIO OMI – UNIVERSIDADE MACKENZIE

SPEAKER: AGUINALDO SILVA – SET/ ENVISION/ FORUM SBTVD - DIRETOR CORPORATIVE

SPEAKER: EDUARDO LEVY - SINDI TELEBRASIL - EXECUTIVE DIRETOR

SPEAKER: WALTER CENEVITA - GRUPO BANDEIRANTES – EXECUTIVE VICE PRESIDENT

August 21, 2013 – WEDNESDAY - 09:00 to 11:00 AM ROOM 4 - LANGUAGE: PORTUGUESE.

PRODUCTION MODELS IN RADIO: WORLD CUP, EXTERNAL AND IP STUDIOS MOD.: CAIO KLEIN - SET/ RBSTV SESSION OVERVIEW

EXTERNAL: CONNECTIVITY, MOBILITY AND OPERATION MODELS SPEAKER: CAUE FRANZON - RBS

WORLD CUP COVERAGE SPEAKER: CLAUDIO CARNEIRO – REDE ITATIAIA

STUDIOS IN IP PLATFORM SPEAKER: TOMAZ ALONSO - SISTEMA GLOBO DE RÁDIO

EXTERNAL: CONNECTIVITY, MOBILITY AND OPERATION MODELS SPEAKER: EDUARDO OLIVEIRA - REDE BANDEIRANTES


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August 21, 2013 – WEDNESDAY - 11:30 AM to 01:30 PM ROOM 1 - LANGUAGE: PORTUGUESE. ENGLISH

FoB TV – THE FUTURE OF BROADCAST TELEVISION MOD.: LILIANA NAKONECHYJ - SET/ TV GLOBO OVERVIEW DA SESSÃO Is it possible to achieve a worldwide agreement on the next generation standard for digital television? This session will cover the status of the FOBTV initiative and some of the candidate technologies.

FoB TV: THE EVOLUTION WAVES OF DIGITAL BROADCASTING SPEAKER: GERARD FARIA – TEAMCAST The Future of Broadcast TV initiative (FOBTV) was formed in April 2012 by leading world TV organizations to attempt to bring about a unified next-generation broadcast television system. The FOBTVs’ Technical Committee has initiated two working groups to progress the forum objectives: “To produce common requirements for a new terrestrial broadcast standard, applicable to mobile devices and accommodating internet connectivity, Ultra HDTV and new coding schemes like HEVC”. Thus, => The Use Case Analysis Group (TC-UCAG) has collected use-cases from the FoB TV members, performed their analytical classification, and has started to identify relevant technologies and technology gaps, => The Global Model Editorial Group (TC-GMEG) has been assigned to provide an overview of an end-to-end delivery system allowing the implementation of all the collected use-cases. The TC-GMEG has adopted for the purpose of this study, a “top-down” methodology and has performed modeling of the current platform, observations of the trends in all areas of the digital terrestrial television chain and finally has elaborated a Global Model for the Future of Broadcast TV. This presentation reports on the TC-GMEG study and the evolutionary paths currently considered by the FOBTV community.

SUPER HI-VISION, TOWARD TEST BROADCASTING IN 2016 PALESTRANTE: YOSHIAKI SHISHIKUI – NHK Super Hi-Vision (SHV) has been developed by NHK as a future broadcast system that provides viewers a much greater sensation of reality. The video system with 7680 x 4320 pixels delivers images so real that viewers almost feel they are present at the scenes of the broadcast, and the 22.2 multichannel sound system produces three-dimensional spatial sound that augments the sense of reality and presence. Last year, NHK presented a great showcase of SHV at London Olympic Games in collaboration with OBS and the BBC. We reaffirmed that the SHV visual and audio system offers a high realistic sensation to the audience, to feel as if they were at the Olympic venues, and it has a potential to raise the viewers’ sensation to a new level. After the London Olympics, the promotions for the early realization of UHDTV were accelerated in Japan. As a driving force, Next generation Television and Broadcasting promotion Forum (NexTV-F) was established in May. The presentation describes the current status of SHV in terms of standardization and equipment development for program production, transmission, broadcasting over several media and reception. It also describes recent activities and roadmap toward SHV broadcasting.

ATSC 3.0 SPEAKER: JOE SECCIA – HARRIS ATSC 3.0 is an initiative of the Advanced Television System Committee to develop a next generation digital television broadcast system. The author will present an update on why this initiative is being undertaken, details being considered as part of the system’s design, how the ATSC has structured the sub groups to complete the work as well as the timeline the committee is working towards.

August 20, 2013 – WEDNESDAY - 11:30 AM to 01:30 PM ROOM 2 - LANGUAGE: PORTUGUESE.

TRENDS AND INNOVATIONS IN SATELLITE OPERATORS FOR BRAZILIAN TV NETWORKS/ TV STATIONS MOD.: JOSÉ RAIMUNDO CRISTÓVAM NASCIMENTO - SET/ UNISAT/ UFF

SPEAKER: JOSÉ ÉDIO GOMES - HISPAMAR


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4 K DISTRIBUTION AND SATELLITE FAMILY OF INTELSAT EPICNG. SPEAKER: ESTEVÃO GHIZONI – INTELSAT The presentation will focus on the new Intelsat satellites planned for the region and the benefits of multi-spot technology in different frequencies bands to Brazilian broadcasters companies. Additionally, I will introduce what is being done with regard to 4K broadcasts through satellite Intelsat.

SPEAKER: JURANDIR PITSCH - SES

SPEAKER: LINCOLN AMAZONAS OLIVEIRA - STAR ONE

SPEAKER: EDSON MEIRA - TELESAT BRASIL

SPEAKER: BERNARDO SCHNEIDERMAN - INMARSAT

SPEAKER: WILLIAM JOHN HEMMINGS - ROMANTIS BRASIL


LOUDNESS: DEFINITIONS OF REGULATION IN BRAZIL MOD.: ALEXANDRE SANO - SET/ SBT SESSION OVERVIEW Regulatory definitions of Loudness, in Brazil Presentation of the regulatory definitions of Law 10.222/2001 (Loudness), considering the changes recently approved by Provisional Measure 589/2012. At operation of the stations, which will be the impacts to fulfill the law? What are the next steps to improve control of loudness?

SPEAKER: OCTAVIO PENNA PIERANTI - MINISTÉRIO DAS COMUNICAÇÕES

SPEAKER: ROBERTO FERREIRA DOS SANTOS – ANATEL Mechanisms adopted by the ANATEL to carry out the control and supervision of the law 10.222/2001.

CHALLENGES OF TV STATIONS FOR COMPLIANCE WITH BRAZILIAN LOUDNESS LEGISLATION SPEAKER: LUIZ FAUSTO – SET/ TV GLOBO This lecture will present the methods of measurement and control that can be employed by TV stations in an attempt to be compliant with Brazilian Loudness legislation, while seeking the greatest possible comfort to the viewer. It will discuss the possible errors arising from the actual operation of a station and the resulting risks of noncompliance with the law.


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SPEAKER: THOMAS LUND – EBU/ TC ELECTRONIC Loudness based regulation around the world. Law making and logging in China, Europe, Japan and USA.


RADIO AND WEB: TRENDS AND OPORTUNITIES Mod.: MARCO TULIO - SET/ SISTEMA GLOBO DE RADIO

KEYNOTE: GORDON H. SMITH PRESIDENT and CEO of NAB - National Association of Broadcasters

TRENDS IN THE USE OF THE WEB AND SCENARIO BRAZIL: CONSUMER MEDIA, SOCIAL NETWORK, MOBILITY, AND RADIO ADVERTISING SPEAKER: ANDRÉ FREITAS – COMSCORE

MOBILITY AND RADIO ONLINE SPEAKER: SERGIO PERCOPE – PONTOMOBI The scalability through Radio in multiple-platforms.

INFOTAINMENT – INTERNET AND RADIO ON LINE AT THE CAR SPEAKER: WITTERMAN CARVALHO - HARMAN BRAZIL

EFFICIENCY AND INNOVATION WITH NEW FORMAT OF AUDIO CODING SPEAKER: ALFONSO CARRERA - FRAUNHOFER

August 20, 2013 – WEDNESDAY - 03:00 to 05:00 PM ROOM 1 - LANGUAGE: PORTUGUESE. ENGLISH

INTERVIEW: TELEVISION : ITS CURRENT OPPORTUNITIES AND THREATS JOURNALIST: ALVARO PEREIRA JR – TV GLOBO

INTERVIEWED: FERNANDO BITTENCOURT – SET/ TV GLOBO

INTERVIEWED: GORDON H. SMITH PRESIDENTE E CEO DA NAB - National Association of Broadcasters



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VIDEO COMPRESSION: HEVC, IMPACTS ON THE MARKET MOD.: CRISTIANO AKAMINE - UNIVERSIDADE MACKENZIE

HEVC, THE CODEC OF THE FUTURE SPEAKER: CARLA PAGLIARI – IME This talk will consist of a technical review of HEVC standard. A collaborative project between the ITU-T Video Coding Experts Group (VCEG) and the ISO/IECE Moving Picture Experts Group (MPEG) has developed the latest video coding standard known as the High Efficiency Video Coding (HEVC). The Joint Collaborative Team-Video Coding (JCT-VC) achieves with the HEVC the same quality at half the bit-rate of the H.264/AVC standard. In addition, a wider range of video resolutions is covered, from low resolutions to resolutions of 4Kx2K and 8Kx4K. It is assumed that products based on HEVC will be available by 2014/2015.

EVOLUTION AND COMPRESSION STANDARDS HISTORY: MPEG-1, MPEG-2, MPEG-4/H.264; INTRODUCTION TO HEVC/H.265 SPEAKER: GABRIEL BELTRÃO – UNICAMP

SPEAKER: MATT MCKEE – TELAIRITY Discussion of coming trends in video processing - the costs, benefits, and projected adoption rates for: HEVC/H.265 compression; 4K & 8K formats; 3D; high bandwidth wireless (4G & 5G) and wired (ultra-high-speed fiber) networks. Will Cloud-based video streaming revolutionize the broadcast industry?

HEVC OVERVIEW AND PRACTICAL TIME TABLE OF APPLICATIONS, INCLUDING UHDTV SPEAKER: MATTEW GOLDMAN The economics of video content delivery are demanding more and better quality services. The recently released video compression standard, High Efficiency Video Coding (HEVC, also known as MPEG-H Part 2 and H.265), promises a 35-50% bitrate savings over MPEG-4 AVC (H.264) and even more dramatic bandwidth savings compared to MPEG-2 Video. HEVC already has the industry of broadcast attention for its potential to drive down costs and improve picture quality per utilized bandwidth from mobile broadcast to HDTV. However, perhaps the “killer application” for HEVC will be 4K Ultra High Definition TV (UHDTV), the new content and display technology that has four times the spatial resolution of HDTV and a more immersive viewing experience. This presentation will give an overview of HEVC, the potential time table for deployments of various applications, and data rate expectations. An overview of 4K UHDTV also will be given, along with an explanation of some of the challenges in delivery.

SPEAKER: GUSTAVO DUTRA – ATEME This year In January was completed the first draft of HEVC (Version 1) or High Efficiency Video Coding which is the new standard for video compression, substitute H.264/MPEG-4 AVC which was prepared jointly between ITU-T / VCEG (called H.265) and ISO-IEC/MPEG (called MPEG H Part 2). This pattern has as main advantages a performance in compression 2 times more efficient when compared to H.264, supporting images from QVGA (320x240) up to 8K x 4K (ultra HD), color depth with 8-bit and 10-bit (up 14-bit), 4:2:0, 4:2:2 and 4:4:4. In terms of complexity, considering the encoder, this pattern is 10 times more complex, but 1/3 simpler for current MPEG-4, with frame rates higher than 60fps, allowing extensions, escalation, 3D, etc. This pattern will also have 3 profiles: Main Profile, Main Profile 10 and Still Picture Profile. HEVC is more flexible in temporal prediction and scanning structure than MPEG-4, with its prediction and processing codes units, larger and more flexible. Increased in movement precision parameters (including the merge mode) and prediction of sub-pixel which include not quadratic transformations allowing asymmetry in its accuracy. The implementation of new in-loop filter filters more efficient and also, besides adding the new filter adaptive offset (SAO), adding up to use only the CABAC Entropy Code, result in compression efficiency beyond the current standards through evolution of the management of different contexts. Finally, the HEVC allows an improvement in speed throughput with reduced memory requirement

August 20, 2013 – WEDNESDAY - 03:00 to 05:00 PM ROOM 3 - LANGUAGE: PORTUGUESE.

BEST PRACTICES AT DTV: ROBUSTNESS, ACCESSIBILITY, QUALITY

MOD.: CARLOS FINI – SET / RBSTV

SESSION OVERVIEW The session aims to discuss some aspects of digital TV that affect the viewer experience in addition to having legal impacts. Recent reviews and developments of the standard between the stations, the work involving accessibility and solutions involving the pay TV platform.


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SPEAKER: EDSON MOURA – FÓRUM SBTVD /TV GLOBO

CASE OF A WEB TV CHANNEL DEDICATED TO DEAF: TV INES SPEAKER: ARNALDO CESAR JACOB – ACERP

SPEAKER: WAGNER MEDICI – STENO.

SPEAKER: CLAUDIO BORGO – NET


HIGH PERFORMANCE IN THE PRODUCTION AND DISTRIBUTION OF RADIO: AUDIO QUALITY AND EFFICIENT COVERAGE Mod.: EDUARDO CAPPIA – SET/ EMC PROJETOS

ACOUSTIC FOR BROADCASTING STUDIOS SPEAKER: RENATO CIPRIANO – WSDG

AUDIO: PROCESSING AND QUALITY SPEAKER: JOSE CLAUDIO BARBEDO – SET/ ADVISER

EVALUATION OF RADIO STATIONS COVERAGE SPEAKER: CHUCK KELLY – NAUTEL The presentation relates to VHF/UHF propagation prediction, and a tool which Nautel has developed which uses the Longley-Rice algorithm to analyze the coverage of FM radio and TV stations over digitized terrain data. The tool is available online and is free. I have attached the draft presentation I will present.

CRITERIA FOR MIGRATION– THE FUTUR OF AMS SPEAKER: MONIQUE CRUVINEL – ABERT

August 20, 2013 – WEDNESDAY - 05:30 TO 07:30 ROOM 4 - LANGUAGE: PORTUGUESE.

STARTUPS ENTREPRENEURS: INNOVATION IN COMMUNICATION MOD.: LINDALIA SOFIA – SET/ ESTACIO DE SÁ UNIVERSITY SESSION OVERVIEW Startups leveraging innovation in media companies Session opening with the speakers and brief description of each start-up display

SUSTAINABLE SOFTWARE HOUSES AND FACTORIES ARE STARTUPS SPEAKER: SILVIO MEIRA INSTITUTO C.E.S.A.R/ UFPE The global, local and firm economies depend on software in an ever increasing way. Writing effective software on a day to day basis for a long time (decades, maybe) depends upon agility (as a process and timing) to have, as consequences, reliability, scalability and security, in times of software and systems as services. The only way to achieve such tense and, in most cases, opposite goals, is to try and find business models (for software ops) that are continuously searching for a repeatable, scalable business models.


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SPEAKER: GUSTAVO CAETANO - SAMBA TECH / ABSTARTUPS

SPEAKER: BRENT MC CRAY - WORLWIDE INTEL

SPEAKER: ANDRE TERRA - QUAL CANAL/ FÓRUM TV DIGITAL BRASIL

SPEAKER: NEI GRANDO – TI AND BUSINESS ADVISER

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THURSDAY August 22, 2013 EMPHASIS: CONSUMPTION Withdrawal of credentials: 08:00 AM to 05:00 PM

Thursday: 09:00 to 11:00 AM Thursday: 09:00 to 11:00 AM Thursday: 09:00 to 11:00 AM Thursday: 09:00 to 11:00 AM

Andre Barbosa -SET/ EBC

BRAZIL 4D. INTERACTIVE DIGITAL TV WORKING FOR SOCIAL INCLUSION. Room 1.

David Britto SET/ TQTVD

OTTS AND CONNECTED TVS. Harmonization of content. Broadcast x Broadband. Room 2.

Luiz Gurgel SET/ TV Jornal – PE

CONSUMPTION: what will be the future of TELEVISION BRAZILIAN? OPEN TV, PAY-TV, WEB TV, VIDEO ON THE INTERNET, ... ? Room 3.

Alberto Paduan TV Cultura

WORKSHOP: MEASUREMENTS IN DTV Room 4.

Thursday: 11:30 AM to 01:30 PM Thursday: 11:30 AM to 01:30 PM Thursday: 11:30 AM to 01:30 PM Thursday: 11:30 AM to 01:30 PM

Roberto Franco SET/ SBT/ Forum SBTV

MEDIA AND CONECTIVITY: How internet, social networking, new technologies, simultaneity and convergence of the media are setting a new scenario? Room 1.

Claudio Younis SET/ Eletro Equip

TRENDS AT DIGITAL MEDIA Room 2. Portuguese. English

J. R. Cristovam SET/ UNISAT/ UFF

TUTORIAL: LINK ANALYSIS AND NEW TECHNOLOGIES FOR SATELLITE TV BROADCASTING Room 3. Portuguese. English.

Valderez Donzelli SET/ ADTHEC

Deformation diagram of the transmitting antenna depending on the positioning of the antenna on the tower: myth or reality? How to evaluate the coverage in this situation? What are the indicated solutions? Room 4.

Thursday: 03:00 to 05:00 PM Thursday: 03:00 to 05:00 PM Thursday: 03:00 to 05:00 PM Thursday: 03:00 to 05:00 PM

Aguinaldo Boquimpani

GINGA: Focus and pathways to the not explored interactive potential. Room 1.

Rodrigo Dias Arnaut SET/ TV GLOBO

TRANSMEDIA PLAY ON SECOND SCREEN Room 2.

Mod.: Marcello Azambuja SET/ Globo.com

WEB TV - HOW NEW TECHNOLOGY PLATFORMS REDEFINE OUR VIDEOS CONSUMPTION Room 3.

Eduardo Bicudo SET/ EBC

DTV RECEPTION SYSTEMS: ANTENNAS, ... Room 4.

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SET CONFERENCE 2013 – PROGRAMAÇÃO DETALHADA THURSDAY – August 22, 2013 – SUJEITA A AJUSTES

August 22, 2013 – THURSDAY - 09:00 to 11:00 AM ROOM 1 - LANGUAGE: PORTUGUESE

BRAZIL 4D. INTERACTIVE DIGITAL TV WORKING FOR SOCIAL INCLUSION. MOD.: ANDRÉ BARBOSA FILHO, PROF. DR. – SET/ EBC SESSION OVERVIEW

SPEAKER: ANDRÉ TERRA - INTACTO

SPEAKER: COSETTE CASTRO, PROFA. DRA. – UFC

SPEAKER: FERNANDO CROCOMO, PROF. DR. - UFSC

SPEAKER: GUIDO LEMOS, PROF. DR. - UFPB - LAVID

SPEAKER: LUIS FERNANDO SOARES – PUC-RJ

August 22, 2013 – THURSDAY - 09:00 to 11:00 AM ROOM 2 - LANGUAGE: PORTUGUESE. ENGLISH.


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OTTS AND CONNECTED TVS. HARMONIZATION OF CONTENT. BROADCAST X BROADBAND. Mod.: DAVID BRITTO - SET/ TQTVD SESSION OVERVIEW The session addresses the key proposals for harmonization of Broadcast & Broadband contents. What problems these proposals seek to address? What business models can be exploited? What is the current status and evolution? How will GINGA evolved?

HYBRIDCAST -- THE INTEGRATED BROADCAST-BROADBAND SYSTEM USING HTML5 SPEAKER: MASARU TAKECHI – NHK – Japan Hybrid broadcasting system, or Integrated Broadcast-Broadband (IBB) system is a system built upon combination of broadcast and broadband telecommunication resources and features. This system enables delivery of information to mass viewers efficiently and satisfaction for individual needs. This system also enables to offer more flexible and attractive services by employing distributed computing environment and on-demand information retrieval. Web application is one of the preferable technologies for this system. When using HTML5, it makes easy to provide rich presentation, to employ server side processing, to playback VoD content, etc. Considering these feature of HTML5, Hybridcast, the IBB system using HTML5, is recently standardized in Japan. In this talk, overview of the Hybridcast system including its system model, application model, receiver behaviors and summary of additional APIs and some service examples are discussed The talk also mentions a mechanism for companion device collaboration functions to involve companion devices such as tablet computers.

HbbTV: Enabler of a New TV Experience SPEAKER: Christoph Dosch - IRT (Institut fuer Rundfunktechnik GmbH HbbTV brings a new paradigm into the market by seamlessly combining broadcasting services with services delivered over the Internet. HbbTV was published as an ETSI standard in 2010 and provides a business-model neutral technology platform that is applicable to broadcast services but also to operator services as well as to stand-alone Internet services (TV Apps). A particular advantage is the use of mature and standardized technical elements where the browser is a key element. This paradigm has kept HbbTV very simple, and by defining only minimum requirements HbbTV has made it quickly into the market. HbbTV services exist in numerous European countries with device deployments expected to reach the 10 million figure by end of 2013 in Germany alone. The talk gives an overview about the motivation of HbbTV and the current market situation. It highlights some technical elements. So, important for HbbTV applications in a broadcast context is that they are signaled in the data carousel of the digital TV signal, and are thus be bound to the broadcast service. Applications can be carried within the multiplex, but most of them are delivered via the Internet. The typical instantiation of HbbTV today is that after pushing the (red) button on the remote control, the starting application appears on the screen from where all other applications (EPG, text services, video-on-demand, additional access services, etc.) can be launched. The talk will present some examples of the wide range of HbbTV applications, which are in regular operation in numerous countries, including but not limited to:

• “Red Button” start screen functionality run by 90% of German broadcasters • Electronic Program Guides with program preview and access to catch-up TV • Advanced teletext applications with embedded graphics and videos • Video on Demand • Interactive advertisement

Most interestingly, the concept is easy to expand, even in a standardized way. Current developments, which are already operational in trial phases, are:

• Second Screen: Interaction with HbbTV applications from smartphones and tablets (supported by EU project FI-CONTENT 2). The second screen application framework is absolutely device independent. It works on any smartphones, tablets or laptops.

• TVAppGallery: An open application portal for HbbTV (supported by EU project FICONTENT2) • Personalized barrier-free service access (supported by EU project HBB-NEXT)

HbbTV is attractive to all stakeholders of the eco-system: the ITV Broadcasters, TV App providers, the network operators, the ITV manufactures, and the ITV users. Applications are simple to be designed (HTML, CSS, JavaScript), the implementation of HbbTV in a TV set or settop box demands hardly no extra storage and computing capacity, there are no royalties on HbbTV, and, best of all, it is very easy for the end-user to select and operate HbbTV applications with the remote control. The IRT (www.irt.de) is a leading member of the International HbbTV (Hybrid Broadcast Broadband Television) Association (www.hbbtv.org). The IRT is the central research and development center of public service broadcasters in Germany, Austria and Switzerland.

TV AND INTERNET - HOW JOINING THE WORLDS BROADCAST AND BROADBAND. SPEAKER: AGUINALDO BOQUIMPANI – SET/ DTV ADVISER

August 22, 2013 – THURSDAY - 09:00 to 11:00 AM ROOM 3 - LANGUAGE: PORTUGUESE

http://www.irt.de/

http://www.hbbtv.org/


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CONSUMPTION: WHAT WILL BE THE FUTURE OF BRAZILIAN TELEVISION? OPEN TV, PAY-TV, WEB TV, VIDEO ON THE INTERNET, ...? Mod.: LUIZ GURGEL - SET/ TV JORNAL – PE SESSION OVERVIEW Effectively, what factors and actions will be delineate this future scenario? In this session, we will carry out a prospective analysis of open TV Business. Some people consider that open TV will be replaced by pay TV (predominantly) and Internet TV. Others believe that open TV, cable TV and Web TV will coexist in a complementary way. Who is right?

SPEAKER: MARCELO COUTINHO – PORTAL TERRA

SPEAKER: ALEXANDRE HOTZ MORET - SKY

THE FUTURE OF TELEVISION IN BRAZIL:SPEAKER: a TECHNOLOGICAL SCENARY FOR MEDIUM TIME THIAGO GUIMARÃES - INPI-CNPQ

August 22, 2013 – THURSDAY -09:00 to 11:00 AM ROOM 4 - LANGUAGE: PORTUGUESE

WORKSHOP OF MEASUREMENTS IN DTV. Mod.: ALBERTO PADUAN – ADESEDA/ TV CULTURA OVERVIEW DA SESSÃO Do it right at hte first time: Save time and money by increasing productivity of the operations and Engineering teams in a video and audio station. Video and audio operation sets the maximum quality that will be produced by a TV Station or House Producer, no matter what kind of transport will be used SDI, ES, TS / BTS, File, ISDB-TB ou DVB S/S2. The increased demand and pressure for time optimization in production have placed focus on operating efficiency. This workshop aims to demonstrate how modern monitors signal together with the proper training fulfill the function of speed and minimize the time setting of the environment capture, production, post-production, display and transmission. Ensuring that the entire production flow is within the technical and artistic standards, saving time and gaining necessary assertiveness.

SPEAKER: ELIÉSIO SILVA JR. – TEKTRONIX

August 22, 2013 – THURSDAY - 11:30AM TO 01:30PM ROOM 1 - LANGUAGE: PORTUGUESE.

MEDIA AND CONECTIVITY: HOW INTERNET, SOCIAL NETWORKING, NEW TECHNOLOGIES, SIMULTANEITY AND CONVERGENCE OF THE MEDIA ARE SETTING A NEW SCENARIO? MOD.: ROBERTO FRANCO - SBT / SET / FÓRUM SBTVD SESSION OVERVIEW

SPEAKER: JULIANA SAWAIA – IBOPE MEDIA

DISCUSSANT: FLÁVIO FERRARI - QUAL CANAL

DISCUSSANT: GUILHERME SILVA - LEO BURNETT

DISCUSSANT: JOSÉ ROBERTO MACIEL - SBT

August 22, 2013 – THURSDAY - 11:30AM TO 01:30PM ROOM 2 - LANGUAGE: PORTUGUES. ENGLISH

TRENDS AT DIGITAL MEDIA MOD.: CLAUDIO EDUARDO YOUNIS – SET/ ELETRO EQUIP


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DISCUSSANT GUEST: SALUSTIANO FAGUNDES – HXD SOLUTIONS

SPEAKER: HUGO MARQUES - CISCO

THE NEW PARADIGMS OF CONTENTS INDUSTRY SPEAKER: FERNANDO MANUEL MONIZ GALVÃO DE ALBUQUERQUE - RTP

SPEAKER: APPLE

SPEAKER: GOOGLE

SPEAKER: IBM

SPEAKER: NETFLIX


TUTORIAL: ANALYSIS OF LINK AND NEW TECHNOLOGIES FOR SATELLITE TV BROADCASTING MOD.: J. R. CRISTOVAM - SET/ UNISAT/ UFF SESSION OVERVIEW ANALYSIS OF SATELLITE LINK In this mini-tutorial will be present the technical concepts involved in a satellite link for digital TV transmission at different resolutions. The presentation will also address the standards for digital TV transmission via satellite, technical concepts and typical costs involved for contribution and distribution of audiovisual content. Greater emphasis will be given to new technologies for increased spectral efficiency and thus reducing bandwidth associated with streaming content. We will also discuss the alternatives and scenarios for decision of broadcasters, including economize at daily operations, or seize the opportunity and migrate directly to Full-HD without higher increase in costs. Actual case studies will be presented.

ULTRA HD SATELLITE TV, KA-SAT AND NEWSSPOTTER FULL IP-SNG FOR KA BAND SPEAKER: CRISTIANO BENZI - EUTELSAT / FRANCE This mini-tutorial will start with explanations of the most recent trials and innovative experiences in TV broadcast Next Generation. It will be covered the UltraHD TV studies with the first broadcast realized in Europe 8K TV "SuperHivision" by satellite in collaboration with NHK, BBC, RAI and EBU and Channel Demonstration 4K TV now on air by Eutelsat 10A satellite. After that, it will be cover the use of Ka-band for professional TV and video consumption applications. The presentation will end with a brief introduction of NewsSpotter, the innovative, light and full-IP system which is revolutionizing SNG in Ka Band in Europe.

ADVANCED MODULATIONS ("POST-DVB-S2") AND RF CARRIER ID SPEAKER: BART VAN UTTERBEECK - NEWTEC The DVB Consortium is poised to set a new standard more advanced to extend the current DVB-S2 standard, with expected publication in 2013. With new orders of modulation are obtained more bits / symbol, and especially with the use of advanced filters can increase spectral efficiency, bringing new perspectives to TV broadcasters in terms, both with external input, such as distribution, internalization Digital TV and the TV broadcasts Next Generation. During the presentation following topics will be elaborated: What is the meaning of "modulation constrained"? Difference between linear channel and nonlinear channel on the satellite, and what is the potential impact on the modulation scheme.How advanced filters can increase efficiency in satellite; - Adoption of 16APSK modulation on DSNG market in Brazil; - Potential of 32APSK and 64APSK. During this mini-tutorial, you will have the opportunity to learn about these new techniques, associated technologies and how to enjoy the advantages and benefits. Also covered will be the subject RF Carrier ID approved by DVB


DEFORMATION DIAGRAM OF THE TRANSMITTING ANTENNA DEPENDING ON THE POSITIONING OF THE ANTENNA ON THE TOWER: MYTH OR REALITY? HOW TO EVALUATE THE COVERAGE IN THIS SITUATION? WHAT ARE THE INDICATED SOLUTIONS? MOD.: VALDEREZ DONZELLI - SET/ ADTHEC


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SPEAKER: RAMIRO FRUGOLI FRANCO – IDEAL ANTENAS

SPEAKER: DANTE CONTI – TRANS TEL

SPEAKER: MARIO LENSING – KATHREIN

SPEAKER: TOMASZ BORODO - RFS The presentation will focus on complex systems. The discussion will include the scattering affects of side mounting UHF arrays which will include examples. Real world measurements will be shared and how they are compared with theoretical or "free space" patterns, the benefits of top versus side mounting and discussion on how the adjacent structures in antenna farms can degrade coverage. We will discuss the benefits of broadband (repack possibilities), top mounting and why optimizing actual coverage rather than theoretical is important.

August 22, 2013 – THURSDAY - 03:00 TO 05:00 PM ROOM 1 - LANGUAGE: PORTUGUESE.

GINGA - FOCUS AND PATHWAYS TO THE NOT EXPLORED INTERACTIVE POTENTIAL MOD.: AGUINALDO BOQUIMPANI – SET/ DTV ADVISER SESSION OVERVIEW

SPEAKER: GORGONIO BARRETO ARAÚJO - RNP (REDE NACIONAL DE PESQUISA)

SPEAKER: MADRILENA FEITOSA – UFPB

SPEAKER: SHYRLES MONTEIRO - REDE RECORD

SPEAKER: WILLIAM MACHADO DE ANDRADE - UNIVERSIDADE METODISTA DE PIRACICABA

SPEAKER: FELIPE IASI - DBOTZ / REDE RECORD


TRANSMEDIA PLAY ON SECOND SCREEN Mod.: RODRIGO DIAS ARNAUT – SET/ TV GLOBO SESSSION OVERVIEW Second screen contents killers, technologies and key factors for the success with multi platforms. Audience. What are the chances of a methodology for multi platform producing, a new form of TV engineering? Anyone who has experienced and who is "playing" with the audience (transmedia play) evaluating the cases of second screen in Brazil and abroad, is interactivity 3.0.

TRANSMEDIA PLAY ON SECOND SCREEN CO-MOD.: DIMAS DION – ESCONDERIJO The journey user synchronizing content as one of the key factors for second screen apps; TV more social on the activation of spontaneous content creators (key for the engagement); New roles for production and technology areas, where it is necessary to observe the way in which the audience and fans are "living" across multiple screens. " "You have to fish where the fish are" Tim Kring - speaking about "Touch" (March 2012); New audience behavior and how the tools are collaborating to "surf" on the new waves could be on social networks, mobile applications, digital TV, games, connected TV, internet, sms, vod among other media that can interact WITH or HOW second screen.


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SPEAKER: MARCELO PENA - SEÑORES

SPEAKER: RICARDO GODOY - SOUL DIGITAL MARKETING & CONVERGÊNCIA.

SPEAKER: ÁTILA FRANCUCCI – DIR. PLANEJAMENTO E CRIAÇÃO

SPEAKER: DANIEL CARVALHO- DIR. DESENVOLVIMENTO DE NEGÓCIOS TWITTER

SPEAKER: PALESTRANTE: ELIANE LEME – DIR. REDE BANDEIRANTES – PORTAL DA BAND

SPEAKER: DIEGO FELICE – SBT

SPEAKER: MAURÍCIO KOTAIT – VP AD SALES SONY PICTURES TELEVISION


WEB TV - HOW NEW PLATFORMS OF TECHNOLOGY REDEFINE OUR VIDEOS CONSUMPTION MOD: MARCELLO AZAMBUJA - SET / GLOBO.COM OVERVIEW OF THE SESSION With the ability to watch video on-demand, could be bye set-top box, or by the web, the habit of consumption TV tends to be increasingly impacted. With the evolution of mobile devices with Internet access and better screens (tablets and cell phones) this gets a new scale. At this session we will discuss what impacts are expected, and how the market is positioning itself in relation to the technology evolution. The only certainty here is that the way we consume television will never be the same.

SPEAKER: REYNALDO FAGUNDES – OTT CLOUD

SPEAKER: SANDRA JIMENEZ – YOU TUBE

SPEAKER: CASSIANO FRÓES – GLOBOSAT

SPEAKER: CLAUDIO MELQUI – PORTAL R7


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TELEVISION IN THE CLOUDS SPEAKER: SALUSTIANO FAGUNDES - HDX In an environment where more and more viewers are interacting and sharing their opinions and preferences, the question is no longer discuss "what will happen" but "what can be done" at what is already happening. The major technological leap that is making devices like TVs, smartphones and tablets increasingly convergent and connected to internet, it also brings opportunities for formatting new business models. This theme, which was previously restricted to scenarios startups, is gaining wider dimensions: Traditional companies like Comcast, Disney, HBO and BBC already use digital multi-platform to distribute and monetize their content in a clear strategy that need to be present where the consumer is. In the background of this revolution, integrated platform based on cloud computing are having an increasingly important role in managing, in an integrated and scalable, digital products and services related to television. The lecture will introduce concepts, cases demonstrate and explain how integrated solutions for cloud computing are helping to build a new television


DTV RECEPTION SYSTEMS: ANTENNAS, ... MOD.: EDUARDO BICUDO – SET/ EBC SESSION OVERVIEW The use of fiber optic in digital TV distribution by collective ANTENNA We will cover the reception and distribution of adjacent digital channels, filters, converters amplifiers. We will show in a practical way, demonstrating fusion, mechanical splice, measurement, connectorized, etc.. Regarding Fiber Optic will be showed: Advantages, disadvantages, principles of operation, types, construction and types of optical cables. Attenuation and dispersion in the optical fiber. Types of: LED, laser wavelength. Connectors: types, polishes. Amendments: cleaning, etching, cleaving, fusion splicing, mechanical, connectorized. Installation of optical fiber: care, DIO, DGO (pull boxes).

SPEAKER: WALTER LUIZ DE ANDRADE CARVALHO - FOTONICA

SPEAKER: JOÃO - ELETRONICA WADT

ANTENNAS ...ANTENNAS ...ANTENNAS ! SPEAKER: MARCELLO MARTINS – CENTURY

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set conference august 19 to 22, 2013 … · set conference 2013 – august 19, 20, 21 and 22 -...

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