session sponsored by choicestream: how to keep noise from drowning your data, digiday brand summit,...
TRANSCRIPT
![Page 1: Session sponsored by Choicestream: How to keep noise from drowning your data, Digiday Brand Summit, December 2016](https://reader035.vdocuments.us/reader035/viewer/2022062905/586f74171a28ab10258b5a55/html5/thumbnails/1.jpg)
SAVE YOURSELF: HOW TO KEEP NOISE FROM DROWNING YOUR DATA
![Page 2: Session sponsored by Choicestream: How to keep noise from drowning your data, Digiday Brand Summit, December 2016](https://reader035.vdocuments.us/reader035/viewer/2022062905/586f74171a28ab10258b5a55/html5/thumbnails/2.jpg)
I BROWSE, THEREFORE I AM
![Page 3: Session sponsored by Choicestream: How to keep noise from drowning your data, Digiday Brand Summit, December 2016](https://reader035.vdocuments.us/reader035/viewer/2022062905/586f74171a28ab10258b5a55/html5/thumbnails/3.jpg)
BUT IT GOES TO 11
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THEY’RE IN HERE,SOMEWHERE…
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UP TO84 PERCENTBOTH GENDERS
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Male Users
DATA VENDORS DISAGREE
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INTERROGATE THE DATA
![Page 8: Session sponsored by Choicestream: How to keep noise from drowning your data, Digiday Brand Summit, December 2016](https://reader035.vdocuments.us/reader035/viewer/2022062905/586f74171a28ab10258b5a55/html5/thumbnails/8.jpg)
ASK THE CONSUMERSource: GFK Dimestore
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FILTER OUT THE NOISE
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