session for start-up businesses
TRANSCRIPT
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Foundathon Session
29th October 2014
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Today we are going to talk
about…..
• You & Your Business
• Design Thinking & Business Design
• A Ballpit & Starting Journeys
• The Performance Equation & Clarity
• Criticism & Feedback
• Elevator Pitch & Helping Each Other
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Who Am I?
What Do I Do?
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Who Are you?
What Is Your Business?
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Design Thinking: The Concept
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Business Design Methodology
• A different approach to creating a business
• You build the framework
• Like building a house – design, plan, build
• 5 Pillars – Culture, Structure, Model,
Finance, Strategies
• This is where logic meets engagement
• It’s your business, your way!
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The Ballpit: LEAPing Together
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Our Ballpit!
Groundrules:
• Honesty
• Respect
• Listen
• Have some fun with it!
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What did you learn?
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The Performance Equation
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Let’s Focus on “C”
What is Clarity?
Freedom from indistinctness or ambiguity.
To be clear in your thinking.
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Clarity for you?
• Purpose
• Vision
• Mission
• Legacy
• Why? What? How? What if?
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Feedback & Criticism
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Feedback & Criticism
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Feedback & Criticism
Be open to points of learning
Question everything
Accept what makes sense to you
Implement what you accept
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Heart, Hand, Mind
• Heart:
– What makes it emotionally engaging?
• Hand:
– What makes it tangible & practical?
• Mind:
– What makes it logical & sensible?
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Heart, Hand, Mind
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Elevator Pitch
• Time-proven exercise is product
development applies equally well in idea
development……
• As you think about your business idea,
there are some questions you need to ask
yourself……
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Elevator Pitch
• Who is the target customer?
• What is their need?
• What is the product name?
• What is its market category?
• What is its key benefit?
• Who or what is the competition?
• What is the products unique differentiator?
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Elevator Pitch Format
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Networking 101
• How can you help each other?
• What do you bring to the table?
• Life, People, Business, Travel, Sport……
• What do you need?
• Be your own network, support each other
• Bring ideas, expertise, experience,
contacts and anything else you think might
be useful
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Thank you!
www.brian-downes.com