8/3/2019 Session 6 - Perceptions and Management of Halal in Secular Countries by Jalel Aossey

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Copyright 2011 by Midamar Corporation 1

Perceptions of the Halal Market in

Secular CountriesPresented By:

Jalel Aossey, Director, Midamar Corporation

8/3/2019 Session 6 - Perceptions and Management of Halal in Secular Countries by Jalel Aossey

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Midamar Corporation

A Muslim Family Owned & Privately Held Company

America’s pioneer and leader in the Halal foodindustry since 1974Serve all 50 US States, and export to the

Caribbean, Middle East, and SE Asia.The first American company to work with USDA indeveloping Halal food programs and processesConsult to US and foreign government and trade

organizations on the topic of the Halal industryLaunched USA’s first online Halal e-commerce siteGlobal Supply Chain Leader for the Int’l Food

Franchise Industry

8/3/2019 Session 6 - Perceptions and Management of Halal in Secular Countries by Jalel Aossey

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Today’s Goal

Provide Insight and Guidance on the

Factors Influencing Perceptions of the Halal

Market in Secular Based Countries

General – Industry - Government

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8/3/2019 Session 6 - Perceptions and Management of Halal in Secular Countries by Jalel Aossey

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Why are these questions

important?

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8/3/2019 Session 6 - Perceptions and Management of Halal in Secular Countries by Jalel Aossey

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8/3/2019 Session 6 - Perceptions and Management of Halal in Secular Countries by Jalel Aossey

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Industry PerceptionsHow a company is going to market to the Halal

consumers and what effect it will have on alllevels of Brand management?Halal logo identification on packaging.Industry’s dirty little secret.

Kosher Does NOT = HalalVarying degrees of accepted Halal standardsHalal integrity vs Halal fraud (at what price)

Capitalism and the value/reward model

8/3/2019 Session 6 - Perceptions and Management of Halal in Secular Countries by Jalel Aossey

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Industry Advice

Absolute Transparency!

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8/3/2019 Session 6 - Perceptions and Management of Halal in Secular Countries by Jalel Aossey

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Government Perceptions

USA-The major food supplier to the world.

Why does this matter for the Halal market?

In the USA there are no government rules

for Halal standards…at least for now.FSIS/USDA/FDA the enforcement arms ofthe Federal Government for food safety

oversight. How are they responding?

8/3/2019 Session 6 - Perceptions and Management of Halal in Secular Countries by Jalel Aossey

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Government Perceptions

Feeding an ever growing world population:

BILLIONS OF PEOPLE!

Factors affecting this challenge:

 – The geography and resources are fixed – Changing diets of growing economies

 – Biofuels, Droughts, flooding, urbanization

 – High fuel costs; transporting food globally – Export bans by agricultural countries

 – Reduced investment in agricultural farming

8/3/2019 Session 6 - Perceptions and Management of Halal in Secular Countries by Jalel Aossey

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Government Perceptions cont’d

Halal proteins as a necessity rather then a

luxury: – Beef Liver and the Double Cheeseburger

Global Food Security-

 – Halal investing – let’s continue to mobilize – Own the supply chain instead of buying from it

8/3/2019 Session 6 - Perceptions and Management of Halal in Secular Countries by Jalel Aossey

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Our Collective Priorities:

1. Continue Global Dialogue

2. Advance Halal Standards

3. Author the Halal story

4. Own the Halal Supply Chain

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In summary:

The WHF is where we will continueto write, discuss and debate theeducational template for the Halalmarket. Upon our return home we

must strive to become the stewards

of guidance and accountability tothose who seek out our knowledge.

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8/3/2019 Session 6 - Perceptions and Management of Halal in Secular Countries by Jalel Aossey

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Terima Kasih

Thank you

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Contact Information

Midamar Corporation

Jalel Aossey, Director

Phone: 319-362-3711

Email: jaossey@midamar.comCorporate: www.midamar.com