Session 5: Using campaigns to engage your staff

Sophie Bridger, Policy & Research Officer, Stonewall Scotland

Andrew White, Director, Stonewall Cymru

Welcome Learning Outcomes

• Gain insight into Stonewall Scotland’s campaigns for LGBT equality and best practice in using them as instruments for change.

• Consider different communication tools available in developing an effective campaign.

• How to develop an organisation-wide campaign strategy, to tackle LGBT equality in your workplace.

Using campaigns to engage your staff

• What is a campaign?

• Why use campaigns in your organisation?

Raise awareness

Changing Attitudes

Changing behaviour

Lucy Ridgeway

Gate Manager, Scottish Prison Service, PRISM Chairperson

SPS GENDER IDENTITY AND GENDER REASSIGNMENT POLICY

Staff Training & Awareness Session

TRANSGENDER PEOPLE IN CUSTODY

What could you campaign on in your workplace?

• Take 5 minutes to consider

– What issue would you want to tackle?

– Could you use any of Stonewall’s campaigns?

– Could you use one of your own?

Hotseating excercise

My campaigning idea! • What are you trying to

achieve? • What communication tools

could you use? • How would you run this

across the organisation?

Action Plan

• Spend 10 minutes planning your next steps.

Session 5: Using campaigns to engage your staff

Please proceed to the Strathblane Hall for lunch