session 5: search engine marketing
TRANSCRIPT
Session 5:
Search Engine Marketing
ITO Companies
Cali,
15 October 2015
2
Recap yesterday
3
One more thing
• Use of the word ‘outsourcing’
• Differences between countries in content andcolour schemes
• Local vs international website
4
Why search engine marketing?
• 11.730 search queries on ‘IT outsourcing’
• Majority of site traffic through search
• Conversion-oriented traffic
• Cost-effective
5
Survey: Which digital marketing channels have the biggest impact on lead generation
Outline Google session
• Google’s dominant role
• Optimizing your website for SEO
• Online PR & linkbuilding
6
7
Google dominates the Western World
How to be on top in Google?
8
Reviewing your Google Position
9
Google Trends
10
Outline Google session
• Google’s dominant role
• Optimizing your website for SEO
• Online PR & linkbuilding
11
Which factors influence the search engine ranking for your website?
12
Search Engine Optimization (SEO)
13
SEO ranking categories
14
The “Pigeon Update” is a 2014 Google algorithm update to provide more useful, relevant and accurate local search
Google heeft algoritme aangepast
15.© Expand Online
16
Site speed
17
Check your mobile anddesktop site speed
18
SEO Technique
19
20
Sitemap on Google Search Console
21
Schema.org
22
Selecting the right keywords
23
SEO Content: Positioning your keywords
– Titles & meta descriptions
– Page title (title tag)
– Meta tags
– Headers (h1, h2, h3)
– Text
– Internal and external links
– Alt tags in pictures
– URL structure
24
Title & Meta Description
25
Title & Meta Description
26
URL structure
27
URL structure
28
Internal links
29
Internal links
30
Internal links
31
Internal links
32
Landingpage
33
Landingpage content
34
Landingpage content
35
SEO Site Clinic
Assess your:- Title- Meta description- Heading- URL structure- Internal links
Outline Google session
• Google’s dominant role
• Optimizing your website for SEO
• Online PR & linkbuilding
36
37
Page authority
38
Local ranking factors
Promoting your site for quality links
39
40
41
Questions?
Thank you!