session 4: website experience (part 2)
TRANSCRIPT
Session 4: Website
Experience (part 2)
ITO Companies
Cali,
14 October 2015
Outline user experience
• Mobile-friendly website
• Persuation: From click to lead
• Self assessment: analyzing your site
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IT’S OFFICIAL
“more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”
“90% of consumer transactions are started
on one device and finishes on another”
Neil Mohan, Google VP of Display Advertising
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Now let’s take a look at some examples
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Mobile configuration
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ExerciseAssess your mobile site
https://www.google.com/webmasters/tools/mobile-friendly/
Outline user experience
• Mobile-friendly website
• Persuation: From click to lead
• Self assessment: analyzing your site
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Simplicity
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Menu
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Menu
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Images
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Images
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Images
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Images
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Homepage content
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Exercise: Sketching
Redesign your homepage- Menu- Homepage structure- Content- Image example- Call-to-action
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Assess your contact page
Outline user experience
• Mobile-friendly website
• Persuation: From click to lead
• Self assessment: analyzing your site
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3 QuestionsA. What are your strong points?B. What aspects need improvement?C. How are you going to implement?
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Questions?
Thank you!