session #2 with new york times best-selling author peggy mccoll
TRANSCRIPT
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New Model Best Seller Program
SESSION #2With New York Times Best-Selling
AuthorPeggy McColl
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Review of the Process Searching for, Finding & Securing Partners Best Methods to Approach Partners Tracking Partners Confirming Partners Open Q & A
Overview – THIS Call
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The New Model Best Seller Program
ContentPhase 1
The Best Seller Process
Partnering The “Copy” Bonuses, New York
Times List
Phase 2
Extending Beyond the Book
Putting Together Quality Offerings
Marketing Materials Additional Revenue
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http://peggymccoll.com/best-seller-program/the-new-model-best-seller-program-private-page-2014
/
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BONUSES
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Several hours of research went into creating
these for you They are “prospects” It is up to YOU to reach out to them
The Bonuses (Lists)
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THE Model or Blueprint Setting a Date for a Launch
Tuesdays are best Creating a Compelling / Attractive Offer (Bonuses) Designing Persuasive Copy Secure Partners to Promote Get Massive Exposure Online & Offline (all
targeting the date)
The Formula for Making Your Book a
Best Seller
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Someone who has agreed to support you and
your campaign Someone with an email list Someone with a client base Someone with a following Someone with connections
What’s a “Partner”?
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Because you asked Because they care about you / themself Because they believe in what you have to
offer Because they care about others Just because
Why Would a Stranger Help YOU?
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People are generally “followers” They are attracted to “events” because of who
else is “involved”
Create the “Cool” Party
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Outcome goal = X partners / sponsors This week I will easily get on board a dozen
partners
Set the Objectives
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The “Right” Winning Attitude Persistence Positive Energy Warmth Kindness Detachment LOTS OF ACTION!
What’s Required?
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Contacted many partners People will likely say “no” The Law of Averages
The Power of #’s
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Where Do You Find Partners?
Everywhere! Lists You Are
Subscribed To Other Campaigns At “Live” Events In Programs You are
Enrolled In Radio Show Sites
Expert Pages On Facebook On Twitter On Linked-in On YouTube Via Friends Via Colleageues Via Mentors
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Some Places to Look for JV Partners
Experts Pages: http://www.selfgrowth.com/experts.html
Interviews: http://www.blogtalkradio.com http://www.DirectoryOfEzines.com http://www.newsletteraccess.com http://www.ezinearticles.com
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Structure of the eMail Request
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Subject line must get them to open the email Personalize the email IF you have a name Get right to the point Keep your email short Focus on the Benefits for THEM You Must be Confident And Warm and friendly Tell them what you want them to do (Call to
Action)
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Sample SUBJECT lines
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Bob, take a look at this now Carol, before you leave for the day … Ingrid, you WILL benefit from this You can be a part of this Becky Only a handful of selected folks, including you
Rhonda Tina, please get back to me before the day is
out … here’s why
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Sample
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Subject: Bob, I know you careBob, because you definitely care about people, here’s a
way you can be a part of something that is definitely going to benefit you in a big way … no make that HUGE way.
On September 18th we’re launching a massive internet campaign for my book (BOOK TITLE GOES HERE) that involves pre-selected partners, who will get exposure to potentially millions of subscribers.
You seem like the kind of person (with your own successful business) who would be interested in this kind of exposure
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Sample continued
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Therefore, here’s how you can be involved.When you agree to send out one email on Tuesday,
September 18th to promote my book launch campaign AND provide a downloadable bonus gift, you will get exposure on the special offer page.
Participating is easy. All you are required to do is 2 things.
1. Agree to send out the email we’ll provide to you on Sept 18th … and
2. Include a bonus gift that can be given away
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Sample continued
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Many partners are involved, which means, essentially with all of the emails going out, you get cross-promotion to everyone’s list.
What does it mean to you?With our reach expected to be in the (hundreds
of thousands/millions), you benefit from this kind of exposure.
When people signup to receive your bonus gift, you increase YOUR database.
This is truly a win-win-win scenario.
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Sample continued
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All that is required right now is for you to reply to this email and say “Count me in!”
Once you do, please mark that date down in your agenda: Tuesday, September 18th
We will follow up with you to get your bonus gift a bit later on.Please get back to me before the end of the day as we are
determining the top spots for our partners who respond the fastest. What does that mean? When you respond quickly, we’ll be sure to put your name and bonus gift at the highest position available on the page.
But, you need to get back to me today, please.Simply hit “reply” and type “Yes, count me in” and we’ll follow up
with you.With warmth,Your NamePS. Remember to get back to me today AND be sure to mark down
September 18th in your agenda. Thanks again.
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How do you know if a website is collecting email addresses?
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Do they have a newsletter signup? Do they have popups asking for your email
address? Do they have anywhere on the front page
asking for email address? Are they giving something away and asking
for an email address? Are they selling something? Do they ask you to “subscribe” on their site?
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Number of Websites
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Track Your Partners
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Use a spreadsheet or a word document with columns
Website Name of Contact eMail Address Other Notes: newsletter? Giveaways? Date Contacted Date Contacted again Other method of contact Response
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Tracking “On Board” Partners
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Have TABS in the spreadsheet Confirmed Bonus Gift Sent them the Copy They Confirmed receipt They Sent the email to their subscriber list
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Organize your results
Website Contact eMail Sent an email on
Response back
On board
Not on board
telephone
http://selfgrowth.com
David Riklan
Enter date here
On this date
yes
http://insightoftheday.com
Brian Proctor
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CREATE Another List of the On Board Partners – Track THEM!
Website Contact Bonus Gift Sent them the copy
Received email (confirmed)
They “mailed”
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Create a List and Add to It Stay Open & Alert Use Search Engines
Searching
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http://managingmothering.com/ http://easybreezymiracle.com/ http://yourvibrantheart.com/launch/ http://terrywahls.com/wahlsprotocol/ http://54peopletools.com
Other Campaigns
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https://www.drdarrenweissman.com/awakenin
g/index-live.html
http://rdriccoboni.com/thebigpicture/preview.html
BONUS GIFT PAGES: http://awakeningcoursebook.com/bonus-downl
oads.html http://sandyalemian.com/book/gifts.html
Older Campaigns
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Could be One Contact May require another email May require additional emails Try another way (snail mail, facebook,
telephone)
Frequency of Contact
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The emails are sent to request their support months
in advance of your campaign Stay in frequent contact to ensure they remain “on
board” One week before your campaign send them the
copy and ask for a confirmation of receipt Track it Watch for their emails on the day of your campaign eMail them to thank them and to update on the
success
Mailing Sequence
Do NOT attach your “e” book to the email Do NOT send out an email to “JV Partners” Do NOT get frustrated with the partners Do NOT give them a history of you, your book,
your life… Do NOT give up!
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What Not To Do
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Set the Date of Your Campaign Set the Objectives/Goals for Your Campaign Create Your Potential Partner List Begin to contact and secure!
Action Items
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QUESTIONS?