session 2: social media tools and platforms
DESCRIPTION
Social Media Workshop | MESH | Indiana | October 2013TRANSCRIPT
![Page 1: Session 2: Social Media Tools and Platforms](https://reader038.vdocuments.us/reader038/viewer/2022110302/546fba16af7959a90a8b4646/html5/thumbnails/1.jpg)
Social Media: Tools & Platforms
Cheryl Bledsoe, Clark Regional Emergency Services Agency (CRESA)
![Page 2: Session 2: Social Media Tools and Platforms](https://reader038.vdocuments.us/reader038/viewer/2022110302/546fba16af7959a90a8b4646/html5/thumbnails/2.jpg)
Blogs Web-log = closest action to
writing a press release
Can insert pictures & hyperlinks for additional information
Opt-in Email Distribution or RSS Feeds possible
Comments & Statistics
Getting Started on a 3rd Party Site: www.Blogger.com, www.Wordpress.com, www.tumblr.com
![Page 3: Session 2: Social Media Tools and Platforms](https://reader038.vdocuments.us/reader038/viewer/2022110302/546fba16af7959a90a8b4646/html5/thumbnails/3.jpg)
Facebook….What’s PossibleC
om
mo
n to
Bo
th
• Status• Link• Photo• Video• Events• Notes P
ers
on
al P
ag
e
On
ly• Email• Chat• Group
Creation• Fan
Page Creation
• Privacy Settings
Fa
n P
ag
e O
nly • Info Page
• Insights Statistics
• Vanity Page after 25 followers
![Page 4: Session 2: Social Media Tools and Platforms](https://reader038.vdocuments.us/reader038/viewer/2022110302/546fba16af7959a90a8b4646/html5/thumbnails/4.jpg)
1.11 Billion Users as of May 2013
![Page 5: Session 2: Social Media Tools and Platforms](https://reader038.vdocuments.us/reader038/viewer/2022110302/546fba16af7959a90a8b4646/html5/thumbnails/5.jpg)
![Page 6: Session 2: Social Media Tools and Platforms](https://reader038.vdocuments.us/reader038/viewer/2022110302/546fba16af7959a90a8b4646/html5/thumbnails/6.jpg)
Twitter….what’s happening? 554 million users
140 characters possible, goal = 100 characters
People share through “re-tweeting” or RT
@[username] are users
Each user chooses who he or she follows (double opt-in)
Both people must choose to follow each other to Direct Message or DM
Pictures are shared through twitpic or other photo-sharing sites.
Smartphones will often allow you to directly “share” or upload to Twitter.
![Page 7: Session 2: Social Media Tools and Platforms](https://reader038.vdocuments.us/reader038/viewer/2022110302/546fba16af7959a90a8b4646/html5/thumbnails/7.jpg)
Tricks to Managing Social Media
Don’t “watch” social media all day long….it will suck your life away if you let it.
From your office, use a desktop client like TweetDeck or Hootsuite and go to “settings” and set your notifications to pop-up ONLY for things you want to know about. Turn off all sound.
Set your “battle rhythm” for What you watch How you share
![Page 8: Session 2: Social Media Tools and Platforms](https://reader038.vdocuments.us/reader038/viewer/2022110302/546fba16af7959a90a8b4646/html5/thumbnails/8.jpg)
Instagram 150 Million Users Pictures 3-15 second videos
![Page 9: Session 2: Social Media Tools and Platforms](https://reader038.vdocuments.us/reader038/viewer/2022110302/546fba16af7959a90a8b4646/html5/thumbnails/9.jpg)
Pinterest 70 million users
![Page 10: Session 2: Social Media Tools and Platforms](https://reader038.vdocuments.us/reader038/viewer/2022110302/546fba16af7959a90a8b4646/html5/thumbnails/10.jpg)
Video YouTube = 6 billion hours watched per month / 100 hours
uploaded every minute Vine = 15 seconds / 40 million users Vimeo = 102 million viewers Google Hangouts & Skype
![Page 11: Session 2: Social Media Tools and Platforms](https://reader038.vdocuments.us/reader038/viewer/2022110302/546fba16af7959a90a8b4646/html5/thumbnails/11.jpg)
Location-Based Services
![Page 12: Session 2: Social Media Tools and Platforms](https://reader038.vdocuments.us/reader038/viewer/2022110302/546fba16af7959a90a8b4646/html5/thumbnails/12.jpg)
Discussion & Questions? Learn Something New Every Day Find “Common Craft” videos on YouTube Use Your Google Search to answer questions Find friends who are using the tools