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    Session 2

    Principles of Supply Chain Management:

    A Balanced Approach

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    Course Outline

    2009 South-Western, a division of Cengage Learning 2

    Session

    No

    Topic Description/ Reading(s)

    1Introduction to

    SCM

    Definition, Scope, Element of SCM,

    Future Trends in SCM

    Reading : Text Book, Chapter 1 (pg.

    2-20)

    2 ProcurementManagement

    Role of Purchasing in org,

    Purchasing process, e-procurement,

    Sourcing DecisionsMake or Buy,Supplier Selection

    Reading : Text Book , Chapter2

    (pg. 32-55)

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    Review

    What is a Supply Chain?

    All stages involved, directly or indirectly, in fulfillinga customer request.

    Includes manufacturers, suppliers, transporters,

    warehouses, retailers, and customers.

    Within each company, the supply chain includes

    all functions involved in fulfilling a customer

    request (product development, marketing,

    operations, distribution, finance, customer

    service).

    Contd

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    What is a Supply Chain?

    Customer is an integral part of the supply chain

    Includes movement of products from suppliers to

    manufacturers to distributors, and information, funds,

    and products in both directions.

    May be more accurate to use the term supply

    networkor supply web.

    Typical supply chain stages: customers, retailers,

    distributors, manufacturers, suppliers.

    All stages may not be present in all supply chains

    (e.g., no retailer or distributor for Dell).

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    Supply Chain and the Flows therein

    5Source: Mentzer 2001

    Supplier 1

    Supplier 3

    Supplier 2

    Inventory

    Inventory

    Forecasting and

    scheduling information

    Cash flow

    Order flow

    Product returns/Empty bins

    Manufacturer

    (The focal firm)Inventory

    Inventory

    Customer 1

    Customer 2

    Distributor 1

    Customer 3

    Credit flow

    Materials flow

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    Objectives of Supply Chain

    Profitability

    Reliability

    Flexibility/Agility

    Responsiveness

    Turnover Rate

    Communication and Coordination

    6

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    The Objective of a Supply Chain

    Maximize overall value created

    Supply chain surplus =

    Customer value Supply chain cost

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    Process View of a Supply Chain

    Cycle view: processes in a supply chainare divided into a series of cycles, eachperformed at the interfaces between twosuccessive supply chain stages.

    Push/Pull view: processes in a supplychain are divided into two categoriesdepending on whether they are executedin response to a customer order (pull) or in

    anticipation of a customer order (push).

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    Cycle View of Supply Chain

    Processes

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    Cycle View of Supply Chain

    Processes

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    Push/Pull View of Supply Chains

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    Push/Pull View of Supply Chain

    Processes

    Supply chain processes fall into one of twocategories depending on the timing of their

    execution relative to customer demand.

    Pull: Here execution is initiated in response to a

    customer order (reactive).

    Push: Here execution is initiated in anticipation of

    customer orders (speculative).

    Push/pull boundary separates push processes from

    pull processes.

    Contd

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    Push/Pull View of Supply Chain

    Processes

    Useful in considering strategic decisions relating to

    supply chain design more global view of how

    supply chain processes relate to customer orders.

    Can combine the push/pull and cycle views

    Make to StockLL Bean

    Build to order - Dell

    The relative proportion of push and pull processes

    can have an impact on supply chain performance.

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    Push/Pull ViewL.L. Bean

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    Push/Pull ViewDell

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    PURCHASING

    2009 South-Western, a division of Cengage Learning 16

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    2009 South-Western, a division of Cengage Learning 17

    Introduction

    Purchasing-

    Obtaining merchandise, capitalequipment; raw materials, services, ormaintenance, repair, and operating(MRO)supplies in exchange for money or

    its equivalentMerchant Buyers-

    Wholesalers and retailers who purchasefor resale

    Industr ia l Buyers-

    Purchase raw materials for conversion,services, capital equipment, & MROsupplies

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    2009 South-Western, a division of Cengage Learning 18

    A Brief History of Purchasing

    Terms

    Purchasing - key business function foracquiring materials, services, & equipment

    Contracting- termoften used for theacquisition of services

    Supply Management- a newer term thatencompasses all acquisition activities

    Institute of Supply management definedsupply management as the Identification,

    acquisition, access, positioning, andmanagement of resources anorganization needs or potentially needs inthe attainment of its strategic objectives.

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    2009 South-Western, a division of Cengage Learning 19

    The Role of Purchasing in an

    Organization

    The primary goals of purchasing are:1. Ensure uninterrupted flows of raw materials at the

    lowest total cost,

    2. Improve quality of the finished goods produced, and

    3. Optimize customer satisfaction.

    Purchasing contributes to these objectives by:

    Actively seeking better materials and reliablesuppliers,

    Work closely with strategic suppliers to improvequality materials, and

    Involving suppliers and purchasing personnel in newproduct design and development efforts.

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    2009 South-Western, a division of Cengage Learning 20

    The Role of Purchasing in an

    Organization (Cont.)

    The Financial Significance of SupplyManagement

    Profit-Leverage Effect

    A decrease in purchasing expenditures directly

    increases profits before taxes (assuming nodecrease in quality or purchasing total cost)

    Return on Assets (ROA) Effect

    A high ROA indicates managerial prowess ingenerating profits with lower spending (caveat- ROA

    ratios vary from one industry to another)Inventory Turnover Effect

    Increased inventory turnovers indicate optimalutilization of space and inventory levels, increasedsales, avoidance of inventory obsolesce

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    2009 South-Western, a division of Cengage Learning 21

    The Purchasing Process -

    Manual Purchasing (older system)

    Step 1- Material Requisition/PurchaseRequisition-Stating product, quantity, anddelivery date. May originate as a planned orderreleasefrom the MRP system. Traveling requisitionused for recurring orders.

    Step 2- The Request for Quotation (RFQ) -Buyeridentifies suppliers & issues a request for quotation(RFQ) for routine items or a Request for Proposal(RFP)for more demanding products. SupplierDevelopmentis used to develop suppliercapabilities.

    Step 3- The Purchase Order (PO) -Is the buyersoffer & becomes a binding contract when accepted bysupplier. When initiated by the supplier on their ownterms, the document is a sales order. The UniformCommercial Code (UCC)governs transactions in theU.S., except Louisiana.

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    2009 South-Western, a division of Cengage Learning 24

    The Purchasing Process- (Cont.)e-Procurement (Fig. 2.4)

    Materials User Purchasing Department/Buyer

    Prepares Materials

    Requisitioninputs

    information into

    computer system

    Materials Requisition

    is transmitted

    electronically to a

    buyer

    Buyer reviews

    Materials Requisition

    Extracts and merges

    Materials Requisition

    data into Internet

    based B2B system

    Assigns suppliers to

    requisition on B2B

    system for bidding and

    specifies closing date and

    other conditions

    Collects and reviews bids

    submitted by suppliers

    through Internet based

    B2B system or fax

    Selects a supplier

    based on quality, cost and

    delivery performance,

    then issues a

    Purchase Order

    Purchase Order is

    transmitted electroni-

    cally (or faxed) to the

    supplier

    Materials User Purchasing Department/Buyer

    Prepares Materials

    Requisitioninputs

    information into

    computer system

    Prepares Materials

    Requisitioninputs

    information into

    computer system

    Materials Requisition

    is transmitted

    electronically to a

    buyer

    Materials Requisition

    is transmitted

    electronically to a

    buyer

    Buyer reviews

    Materials Requisition

    Buyer reviews

    Materials Requisition

    Extracts and merges

    Materials Requisition

    data into Internet

    based B2B system

    Extracts and merges

    Materials Requisition

    data into Internet

    based B2B system

    Assigns suppliers to

    requisition on B2B

    system for bidding and

    specifies closing date and

    other conditions

    Assigns suppliers to

    requisition on B2B

    system for bidding and

    specifies closing date and

    other conditions

    Collects and reviews bids

    submitted by suppliers

    through Internet based

    B2B system or fax

    Collects and reviews bids

    submitted by suppliers

    through Internet based

    B2B system or fax

    Selects a supplier

    based on quality, cost and

    delivery performance,

    then issues a

    Purchase Order

    Selects a supplier

    based on quality, cost and

    delivery performance,

    then issues a

    Purchase Order

    Purchase Order is

    transmitted electroni-

    cally (or faxed) to the

    supplier

    Purchase Order is

    transmitted electroni-

    cally (or faxed) to the

    supplier

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    2009 South-Western, a division of Cengage Learning 25

    The Purchasing Process (Cont.)e-Procurement

    Advantages of the e-ProcurementSystem

    Time savings

    Cost savingsAccuracy

    Real time

    Mobility

    Trackability

    Management

    Benefits to the suppliers

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    Small Value Purchase OrdersProcessing costs for small value

    purchases are minimized through: Procurement Credit Card/Corporate

    Purchasing Card

    Blanket or Open-End Purchase Orders

    Blank Check Purchase Orders Stockless Buying or System Contracting

    Petty Cash

    Standardization & Simplification of Matls

    & Components Accumulating Small Orders to Create a

    Large Order

    Using a Fixed Order Interval

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    2009 South-Western, a division of Cengage Learning 27

    Sourcing Decisions: The

    Make-or-Buy Decision

    Outsourc ing- buying materials andcomponents from suppliers instead ofmaking them in-house. The trend has

    moved toward outsourcing. Backward vert ical integrat ionrefers

    to acquiring sources of supply

    Forward vert ical integrat ionrefersto acquiring customers operations.

    The Make or Buy decis ion is a

    strategic decision .

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    Sourcing Decisions: The Make-

    or-Buy Decision (Cont.)

    Reasons for Buying or OutsourcingCost advantage: Especially for components

    that are non-vital to the organizationsoperations, suppliers may have economiesof scale.

    Insufficient capacity:A firm may be at ornear capacity and subcontractingfrom asupplier may make better sense.

    Lack of expertise: Firm may not have thenecessary technology and expertise.

    Quality: Suppliers have better technology,process, skilled labor, and the advantage ofeconomy of scale.

    Sourcing Decisions: The

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    Sourcing Decisions: The

    Make-or-Buy Decision

    (Cont.)Reasons for Making

    Protect proprietary technology

    No competent supplier

    Better quality control

    Use existing idle capacity

    Control of lead-time

    transportation, and warehousingcost

    Lower cost

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    The make or buy ? Example

    A company has option to make or buy apart.

    Annual requirement is 15000 units.

    A supplier is able to supply the part at

    $7 per unit. The first estimate that it cost $500 to

    prepare the contract with the supplier.

    To make the part, the firm must invest$25000 in equip and it costs $5 per unitto make the part

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    Sourcing Decisions: The

    Make-or-Buy Decision (Cont.)

    The Make-or-Buy Break-Even Analysis

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    Roles of Supply BaseSupply Base-list of suppliers that a firm uses to

    acquire its materials, services, supplies, andequipment

    Firms emphasize long-term strategic supplieralliances consolidating volume into one or fewer

    suppliers, resulting in a smaller supply basePreferred suppliersprovide: Early supplier involvement- Information on the

    latest trends in materials, processes, ordesigns

    Information on the supply market

    Capacity for meeting unexpected demand

    Cost efficiency due to economies of scale

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    Supplier Selection

    Product andprocesstechnologies

    Willingness toshare technologies& information[Early supplier

    involvement (ESI)and concurrent

    engineering (CE)]

    Quality

    Cost (Total cost ofownership or

    acquisition)

    Reliability OrderSystem & cycle time

    Capacity

    Communicationcapability

    Location

    Service

    The process of selecting suppliers, is complexand should be based on multiple criteria:

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    How Many Suppliers to Use

    Reasons Favoring aSingle Supplier

    To establish a good

    relationship Less quality

    variability

    Lower cost

    Transportationeconomies

    Proprietary productor process

    Volume too small to

    split

    Reasons Favoring

    Multiple Suppliers

    Need capacity Spread risk of supply

    interruption

    Create competition

    Information

    Dealing with specialkinds of business

    Single-source - a risky proposition. Currenttrends favor fewer sources.

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    Purchasing: Centralized vs.

    Decentralized

    Purchasing Organizationisdependent on many factors, such asmarket conditions & types of materialsrequired.

    Central ized Purchasing-purchasing department located at thefirms corporate office makes all thepurchasing decisions.

    Decentral ized Purchasing-individual, local purchasing departments,such as plant level, make their ownpurchasing decisions.

    Purchasing: Centralized vs

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    Purchasing: Centralized vs.

    Decentralized (Cont.)Advantages-

    Central izationConcentrated volume-

    Leveraging purchase volume

    Avoid duplication

    Specialization

    Lower transportation costsNo competition within units

    Common supply base

    Advantages-

    Decentral ization Closer knowledge

    of requirements

    Local sourcing

    Less bureaucracy

    A hybr id purch asing organizat ion-

    Decentralized-centralized (large multiunit org)-decentralized corporate and centralized at business unit Centralized-decentralized(large org w/centralized

    control) centralized large national contracts at corporatelevel and decentralized items specific to business unit

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    International

    Purchasing/Global Sourcing

    Reasons for Global Sourcing-Opportunity toimprove quality, cost, and delivery performance

    Potential Challenges-Requires additional skillsand knowledge to deal with international

    suppliers, logistics, communication, politicalenvironment, and other issues Impo rt brok er or sales agent-performs service for a fee

    Imp or t merchant-buys and takes title to the goods

    Trading company-imports & carries wide variety of goods

    Tariff and non -tari f f barr iers-International tradeorganizations strive to reduce barriers

    Countertrade- raw materials are traded for goods andservices