session #2: network mapping + advocatesnext steps map your network and identify at least 25...
TRANSCRIPT
Session #2: Network Mapping + Advocates
GlobalGiving Accelerator
AgendaI. Introduction
II. Map your Network
III. Network Outreach
IV. Prepare your Advocates
V. Next Steps and Wrap-Up
Webinar Facilitators
Kavita Mathew
India Partnerships Consultant
Megan DeSisti
Program Associate - New Partner Support
Megan DeSisti
www.globalgiving.org/acceleratorhub
OBJECTIVES
1. - Complete a network map for your organization
2. - Identify fundraising advocates within your network
3. - Prepare your Fundraising Advocate Toolkit
A group or system of interconnected people
Network
A visualization of your connections in an effort to grow your base of supporters
Network Mapping
“The power of crowdfunding isn’t in the
funding, it’s in the crowd.”
MARI KURAISHI
• Increase the number of donors to your organization• Identify fundraising advocates• Enhance visibility for your organization
Why Map Your Network?
You have to MAKE your crowd work
for you
You cannot simply JOIN a crowd
Consider this
23%Peer-to-Peer giving
accounts for
of online donations
(Hint: It’s MORE than you think!)
1. Identify Who Is in Your Network
(And everyone’s will look different!)
WHO IS IN YOUR NETWORK?
Staff Volunteers Board Members
Professional contacts
Constituents Previous Donors
2nd Tier (secondary network)
Colleagues of Board
Supporters’ families and friends
Family members’ neighbours
Volunteers’ families
Friends’ contacts
1st Tier (primary network)
Ex-volunteers
Friends
Your Family
Friends of mailing list contacts
3rd Tier(tertiary network) Community
figures
Former employees
Local businesses
Friends of friends of friends
Employees
Loyal supporters
Constituents Beneficiaries’ families
Employees families
“After you have listed all, write down what type of supporter they will be…. Remember just because someone cannot donate big bucks doesn’t mean they cannot play an imperative role in your campaign.”
Hannah Sklar, Creamos Project LeaderAccelerator Project: $17,887 from 226 Donors
A. Make a list of the networks to which you belong.
B. Within each network, write down the names of the core members.
Map Your Network
www.globalgiving.org/learn/network-mapping-worksheet/
Free worksheet to help you get started!
A. Make a list of the networks to which you belong.
B. Within each network, write down the names of the core members.
Map Your Network
GIVERS GETTERS
WHO IS A FUNDRAISING ADVOCATE?
They build trust in your organization from their networks, bring in new supporters, and act as your brand ambassadors.
Fundraising Advocates are part of your fundraising team and help you to expand your network and reach your goals!
Fundraising Advocates are individuals who become part of your fundraising
team
1They have a
large network of friends, family, etc.
2They are
passionate and positive about your cause and
interested in your work.
3They know
your story and can act as
brand ambassadors.
4You are
comfortable asking them
to help.
5They have
the time and willingness
to work.
A. Make a list of the networks to which you belong.
B. Within each network, write down the names of the core members.
C. Star the network members who could serve as “fundraising advocates” for your organization.
Identify Your Advocates
• Strengthen and expand organization’s donor network
• Create buy-in opportunities for donors
• Help donors feel that they have a greater impact and are connected personally to the organization
Why Engage Fundraising Advocates?
And that’s OK.
Not everyone in your network will be a donor
STEP 5
Network Mapping Tips
• Not just helpful for your crowdfunding campaign - helpful for your wider fundraising practices
• Do as a team!
• Set aside at least 30 minutes-an hour!
• Repeat every 6-12 months or when a new person joins the organisation
AgendaI. Introduction
II. Map your Network
III. Network Outreach
IV. Prepare your Advocates
V. Next Steps and Wrap-Up
PHASE I: ADVOCATE OUTREACH
PHASE II: DONOR OUTREACH
“Make sure your advocates and your networks are fully engaged in the effort and in place well in advance of the launch.”
Project Leader for Vision Health International$10,560 from 77 donors
• Phone call
• In-person meeting
• Post It note
How Will You Approach Your Network?
• How will you make each individual feel invested in being an advocate? What will make them want to participate?
• What types of networks do you think they can reach out to?
• What questions might they have for you? What resources and tools will they need?
Draft Your Request and Pitch
• Profiled advocates – age, work profile, level of engagement with the cause.
• Planned visits for advocates to visit and see their work in action
• Primed for the start of the Accelerator
• Their journey for success!
Project Leader for Mission SmileRaised $25,866 from over 200 donors
AgendaI. Introduction
II. Map your Network
III. Network Outreach
IV. Prepare your Advocates
V. Next Steps and Wrap-Up
Work with each advocate to:
1. Create individual fundraiser pages
2. Set specific fundraising SMART goals
3. Map out prospective donors in their network
4. Create an outreach strategy
Send friendly reminders
Ensure accessibility to respond to questions and concerns
Thank your advocate early and often
Provide Tailored Support
• Talking points, key messages, and calls to action
• Email templates
• Sample Tweets and Facebook posts
• Handouts, fact sheets, and FAQs
• Blogs to which they can refer
Make it fun and easy!
RECAP: Fundraising advocatesYour voice in the crowd
Step 1: Pick Your Team
Identify your advocates and set
goals.
Step 2: Give Them Tools Step 3: Say Thanks. A Lot.
Follow-up with your advocates regularly.
At the end of the campaign, thank them!
Train your advocates to tell their stories along with yours.
Make it easy: provide sample emails, social
media posts, and other content.
Ask people to SHARE your page
Personalized fundraising
AgendaI. Introduction
II. Map your Network
III. Network Outreach
IV. Prepare your Advocates
V. Next Steps and Wrap-Up
We reward organizations for listening, acting, and learning!
NEXT STEPS
Map your network and identify at least 25 prospective donors for your Accelerator Crowdfunding Campaign and at least 5 prospective fundraising advocates who can promote your project to their network.
1. Log in to your GG Rewards Dashboard
2. Find the GG Rewards Cycle for this webinar
3. Earn 2 points by typing in how you plan to recruit your fundraising advocates under Step 2 (Act)
4. After you have contacted your advocates, earn 3 points by telling us what you learned from this experience under Step 3 (Learn).
Need help? Email us at [email protected].
Homework Assignment #3 (continued)• Add screen steps for completing cycle
How to start the Accelerator right:
• Submit your project by March 1st (Friday!)
• Attend Accelerator training
• Fill out the pre-Accelerator survey (see the Hub)
• Join fellow participants on Facebook!
Customer Service Questions
• Organizational/Project Questions: [email protected]
• Donor Questions: [email protected]
thank you