What is “Doing UX”?Session 1 - June 19, 2014School of Visual Concepts - UX1

http://svc-ux1.leannagingras.com

Week 1: what does “doing UX” mean?what does UX look like in the real world? how do we talk to users?

Everything below here is tentative and will be adjusted to taste!

Week 2: Sketching and Personashow do we transform interview insights to design ideas?

Week 3: Workflows and Prototypinghow do we create and prototype good designs?

Week 4: Measuring UXhow do we measure UX impact and make UX actionable?

Week 5: Panel - Making an impact with UXhow do we make our UX work count?

Class: Lecture, discussion, exercises, and studioHomework: Readings - articles, blogs, booksProject: Apply what you learn as we go

Questions? Need help?Website: http://svc-ux1.leannagingras.comEmail: gingras.leanna@gmail.comTwitter: @leegoesplaces

Class Format

Resources & Reading

If you’re trying to get hands-on with UX right away

If you’re trying to get UX adopted at your organization

If you’re trying to break into UX as a career

(and also read everything else)

Exercise: Enough about me...

Pair up with a partner for five minutes!learn what they want to get out of this class.

Then: introduce your partner to us.

WHAT IS BAD UX? WHAT IS GOOD UX?

LOL j/k

Sometimes “Good” is obvious.

iPhone Weather app vs Dark Sky app

Wikipedia: Seattle Central Public Library

WHAT IS A UX PROBLEM?

Lee will tell you the story of how burritos solved her UX problem

what does “bad” mean?

what does “useful” mean?

Context totally changes how users approach the problem “I want to share my thoughts”.

Designing for different devices - desktop sites, apps, responsive design - is really about context.

http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox

What problem is this trying to solve?

GOOD PROBLEM DEFINITIONS

BAD: People forget to take their pillsEHH: People with complicated pill schedules forget to take their pillsGOOD: Tom needs to take his antibiotics every 12 hoursGOOD: Young, busy professionals forget their pillsGOOD: Chronically ill people need to take specific pill combinations multiple times a day

What’s your UX project?

tell us about the project you’ll be working on.what problem are you trying to solve?

WHAT DOES UX IN ACTION LOOK LIKE?

http://www.jjg.net/elements/pdf/elements_simpleplanes.pdf

Strategy

Scope

Structure

Skeleton

Surface

http://www.jjg.net/elements/pdf/elements_simpleplanes.pdf

INTERVIEWING

http://uxdesign.smashingmagazine.com/2010/10/05/what-is-user-experience-design-overview-tools-and-resources/

Understanding users is how we get out of this hell

UX DETECTIVE WORK

Competitive analysisMarket analysis Google trendsTweets and Facebook commentsSupport callsMetricsInterviewing

IT DOESN’T HAVE TO BE COMPLICATED

1. Decide what you want to learn2. Decide who you want to learn about3. Decide where you will learn it4. Decide how you will learn it

DECIDE WHAT YOU WANT TO LEARN

Goal: Create an app that helps personal trainers and their clients work together better

Interview objective: learn what information PTs and clients are sharing now

Goal: Create an app that helps personal trainers and their clients work together better

Interview objectives: learn what information PTs and clients are sharing now

DECIDE WHO YOU WANT TO LEARN ABOUT

Goal: Create an app that helps personal trainers and their clients work together better

Interview objectives: learn what information PTs and clients are sharing now during personal training sessions

DECIDE WHERE YOU WILL LEARN IT

Goal: Create an app that helps personal trainers and their clients work together better

Interview objective learn what information PTs and clients are sharing now

“walk me through the history of your working relationship”observe: what do they talk about during their sessions?

DECIDE HOW YOU’LL LEARN IT

Ask questions that invite stories

Get them to show, not tell

Get them to show, not tell

Ask why, even if it seems obvious

AFTER THE INTERVIEW

● debrief with team as soon as possible!● scribble down top 5 impressions● refine interview guide if needed

Exercise: Interview

Pair up with someone in class.One of you come see me for your secret objective. ;)

Homework:

Interview 3 people who fit your project’s target.Next week, be ready to tell us:

1. who did you interview? 2. what was the show and tell?

3. what was the top thing you learned?

Leanna’s Homework

1. Who did you interview?1 personal trainer 2 people who have had personal trainers for a while

2. What was the show and tell?I asked to see the personal trainer’s notes

3. What was the top thing I learned? there isn’t any official system for communicating and keeping track. personal trainers just go by memory and handwritten notes.