session 1: setting smart goals + project posting tips. · 2019. 6. 4. · next steps in addition to...
TRANSCRIPT
Session 1: Setting SMART goals + Project Posting Tips.
AgendaI. Accelerator Overview
II. SMART Goals and Planning your Campaign
III. Project Posting Tips
IV. GG Rewards
V. Next Steps
VI. Questions
Session #1 Facilitators
Michael GaleKavita Mathew Natasha Lane
TRAINING CROWDFUNDING
Accelerator Training ProgramSession #1: Setting SMART Goals
August 27th at 10:00am EDTSession #2: Network Mapping + Advocates
August 28th at 10:00am EDTSession #3: Storytelling + Calendar Planning
August 29th at 10:00am EDTSession #4: Social Media + Email Campaign Strategy
August 30st at 10:00am EDT
www.globalgiving.org/acceleratorhub
The Accelerator Hub• Accelerator training dates, links,
and slides
• Crowdfunding start and end times• Leaderboard links
• Pre-Accelerator survey
• Project posting instructions + tips • Facebook group
• Additional resources for Accelerator participants
• Terms + Conditionswww.globalgiving.org/acceleratorhub
Watch the Accelerator Kickoff Recording!
www.globalgiving.org/acceleratorhub
Questions?
AgendaI. Accelerator Overview
II. SMART Goals and Planning your Campaign
III. Project Posting Tips
IV. GG Rewards
V. Next Steps
VI. Questions
SMART Goals
What are your goals?
What are you hoping to get out of the Accelerator?
SpecificMeasurable
Action-OrientedRealistic
Time-Bound
SMART is an acronym
INITIAL GOAL
Engage our board of directors to raise $1,000 from 10 donors on the Bonus Day of the Accelerator crowdfunding campaign.
SMART GOAL
Raise money for our project.
TAKE TIME TO PLAN !
ACTIVITY
Example: You have a SMART goal to engage your board of directors to raise $1,000 from 10 donors on the Bonus day of the Accelerator:
1. What tasks/actions might you undertake to reach this goal?
2. When would you do these tasks/activities?
3. Who in your team would do them?
Take time to plan your campaign!
Campaign Goals (broad goals)
Campaign objectives(SMART goals)
How we will do this?(activities)
How we will measure success?
To increase funds for our after school program
To raise $5,000 in 3 weeks from 70 donors
• Email and call past supporters
• Host a movie night• Train volunteer team
• Amount of money raised• Total number of donors
To increase our individual supporter base
To gain 30 new donors during the Accelerator
• Engage “fundraising advocates” to reach out to their friends
• Host event open to public and encourage newcomers
• Number of new donors
To improve our skills in online fundraising
• Raise more money online than last year.
• Increase team’s confidence in online fundraising.
• Attend Accelerator trainings
• Create a Facebook page• Develop a giving page
• Completed Accelerator homework
• Number of dollars raised• Number of donors• Graduate from
Accelerator!
To take advantage of #GivingTuesdayIndia fundraising
• To target Indian donors and Indian diaspora in my country to raise at least $1000.
• Talk to Indian diaspora groups
• Visit Giving Tuesday India’s website for details
• Funds raised on October 2nd from Indian diaspora.
Donor Targeted Strategy
NameType
(one-time, recurring, major, or group)
Projected donation volume Goal Responsible Individual
Alexis Jones Major donor $250 Increase donation amount by $50 Jonathan
Brian Smith One-time $100 Convert to recurring Olivia
Rotary Club Group $1,000 Host online fundraiser Sylvia
Questions?
AgendaI. Accelerator Overview
II. SMART Goals and Planning your Campaign
III. Project Posting Tips
IV. GG Rewards
V. Next Steps
VI. Questions
Login to Your Dashboard
Organization name
24
Specific Action-Oriented Title
ACTIVITY
Type into the chat box an example project title that you might use. Include:
1. Who your project is helping?
2. How are you benefiting them?
3. How many people is your project helping?
4. Where is your project based?
Practice writing your Project Title!
Close-Up High-Resolution Photos
✓ Positive and empowering imagery
✓ Image focus on one individual (or small group)
✓ Focal point engaging with the audience
Easy to Understand, Jargon-Free Project Summary
Meaningful Donation Options
✓ 5 to 8 options at varied price levels, including at least one option less than $30
✓ Specific, measurable, and time-bound donation options
✓ Compelling and attractive descriptions
✓ Use the conversion tool to see your donation
option in GBP
The Resources section
Project Status Overview
Status: DRAFT
Way to start your project! When it’s ready to be submitted, click
Status: DRAFT (PENDING APPROVAL)
Thanks for clicking ! GlobalGiving has received your project and will approve within 1-3 business days.
Status: PRE-APPROVED
Your project has been approved and is ‘pre-approved’ to start accepting donations on September 10th!
Status: ACTIVE
The Accelerator crowdfunding campaign (Sept. 10 – Oct. 2) has started!
Adding and Editing Your Project
• Post one project • Submit edits any time before or during the campaign• GlobalGiving will review and approve projects in 1-3 business days
Project Submission Deadline:Friday, August 31st
You may submit edits any time before or during the campaign, but please note GlobalGiving
takes 1-3 business days to review edits. Submit wisely and (ideally) in a batch.
Questions?
AgendaI. Accelerator Overview
II. SMART Goals and Planning your Campaign
III. Project Posting Tips
IV. GG Rewards
V. Next Steps
VI. Questions
We reward organizations for listening, acting, and learning!
Introduction to GG Rewards
• Emerging, Partner, Leader, Superstar
• Engagement + Effectiveness points
• Post-Accelerator campaign success: more points → higher GG Rewards status → enhanced benefits
Login to your GlobalGiving Dashboard
Organization name
GG Reward Dashboard
Earn More PointsOrganization name
Learning Cycles
Homework Assignment #3 (continued)• Add screen steps for completing cycle
Available 24 hours after viewing webinar
AgendaI. Accelerator Overview
II. SMART Goals and Planning your Campaign
III. Project Posting Tips
IV. GG Rewards
V. Next Steps
VI. Questions
NEXT STEPS
In addition to raising $5,000 from 40 individual donors in 3 weeks, set at least two SMART goals for the Accelerator Crowdfunding
Campaign.
1. Log in to your GG Rewards Dashboard
2. Find the GG Rewards Cycle for this webinar
3. Earn 2 points by typing in your two SMART goals under Step 2 (Act)
4. Earn 3 points by telling us what you learned from this experience under Step 3 (Learn).
Need help? Email us at [email protected].
Accelerator Training ProgramSession #1: Setting SMART Goals
August 27th at 10:00am EDTSession #2: Network Mapping + Advocates
August 28th at 10:00am EDTSession #3: Storytelling + Calendar Planning
August 29th at 10:00am EDTSession #4: Social Media + Email Campaign Strategy
August 30st at 10:00am EDT
9:00:01 EDT – 23:59:58 EDT
Recurring Donations
• Double Count: Each unique recurring donation will count twice towards your goal of 40 unique donors
• 100% Match: Each unique recurring donation up to $200/month will have their initial donation matched dollar for dollar
NEXT STEPS
In addition to raising $5,000 from 40 individual donors in 3 weeks, set at least two SMART goals for the Accelerator Crowdfunding
Campaign.
1. Log in to your GG Rewards Dashboard
2. Find the GG Rewards Cycle for this webinar
3. Earn 2 points by typing in your two SMART goals under Step 2 (Act)
4. Earn 3 points by telling us what you learned from this experience under Step 3 (Learn).
Need help? Email us at [email protected].
How to start the Accelerator right:
• Submit your project by August 31st.
• Join us on Facebook!
• Fill out the pre-Accelerator survey
• Attend the Accelerator trainings
• Complete your Homework assignments
• Use the Accelerator Hub
